CEO of Canyon PR with more than 10 years industry experience. Specializes in product and service launches, copywriting, review programs, media and analyst tours, trade shows and press materials development and placement.
This is something I've encountered many times - a lot of companies don't understand the importance of getting news out quickly. It's very important to make sure you have the right contact for approval and if possible, let them know to expect your press release within whatever timeframe. From there, continue to remind them of the importance of turning it around quickly. Provide them with the pros of releasing news timely and the cons that come with not. I hope that helps!