I've spent over decade managing email marketing, copywriting and lead generation for eCommerce stores. I've been responsible for over $30m in sales generated. This last couple years I've really focused on dedicated email systems in the cloud (Virtual email servers) and working to reach inboxes with large lists, but I also intimately know Aweber, Infusionsoft, Mailchimp, Klaviyo and others and can easily help anyone increase conversions and reach the inbox. Reach out to me if you need help planning a content calendar, fixing open rates, conversions or troubleshooting autoresponder / flows at any stage of the buyer journey. I can help create multi-day sales and promos, find better converting angles, content ideas, effective layouts and more.
There are plenty of guides out there on how to setup the Shopify store, pick a theme and all that. The entire part about adding a service like Printful etc can be challenging for a non-technical person, but it's not the most difficult part.
The toughest part is knowing how to craft a proper marketing strategy.
The basics are:
- Know your ideal customer. What they love, what they stand for, where they hang out, what other things they like
- What they're already buying
- Crafting an irresistable offer and upsells
- Creating marketing campaigns, a following on social etc.
I'd say the most important and critical part to any print on demand business is to rally a tribe around a central message / cause they'll all raise a glass to and waive a flag for. Anyone can sell cool looking t-shirt designs... but to really create a loyal audience, it has to have a central focus.
That makes the design picking easier, the FB/Google ads easier, the email writing easier, the product upsells - all because everything is directed to one group/audience.