James KingMailchimp expert. Analytical Thinker. Poor Surfer.
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Founder of MailboxMetrics.com, a free email marketing grader to help improve your Mailchimp campaigns. Particular strength with SaaS and eCommerce startups.


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For general Win Back emails, An Ometria report from their customer base displays an average conversion rate of 1-3%. Haven't got too much insights into the subscription based products though.


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