Joe Mattiko

I am a passionate consumer goods product & brand development expert who brings industry best practices to the benefit of the aspiring innovator and recently established product companies.

I've been bringing new consumer products and brands to life in the US and around the world for more than 30-years for global leading organizations such as Hasbro, Gillette, P&G, and many new entrepreneurial startups. My knowledge and direct leadership experience spans both technical and business functions including marketing, branding, design, engineering, packaging, consumer insights, manufacturing, licensing, mergers & acquisitions, global expansions, and many others. Deep cross-discipline real-world industry experience allows me to see the larger interconnected picture necessary for enduring success.

Core strengths are strategy, leadership, mentoring, and creativity.

A partial list of iconic brands I've has the honor to lead and grow include Star Wars, Batman, Transformers, Crest, Swiffer, Max Factor, CoverGirl, and others. Product categories include regulated & unregulated formulated products, medical devices, toys & games, home care, personal care, beauty & cosmetics, and food & beverage.

Following 25-years learning from within industry leading organizations I founded Acumen CPG, a consulting company that helps aspiring independent product inventors successfully navigate the complex journey from idea to store shelf.

Bringing a new product idea to life that can enjoy commercial success should be a fulfilling & joyful journey, but it’s one that requires specific knowledge that is difficult to effectively research or discovered online. If your budget and free-time allows for it, a costly trial & error approach can be very informative… but for most organizations and individuals this is seldom a viable option. Pulling back the curtain to provide integrated real-world knowledge is at the heart of what Acumen CPG does and is what sets us apart from others in the product & brand development space.