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Chris Johnson

The Process Guy

Bio

Runs the site: https://theprocessof.com/

Sold Simplifilm in 2018, and Flowtility in 2015.

Focused on creating, building and adapting processes in all of their forms. Trying to dial in so we all have the correct dose of detail in all the things that we do.

Happy to help you.

Recent Answers

Marketing Strategy

What are some of the best PBX phone apps/system for sales and for marketing? IE Grasshopper versus Twilio, for small business and startups.


Chris Johnson

The Process Guy

Depends on how into the weeds you want to be, what your regulatory requirements are. Close.Com works as a really good "all in one" CRM. I love a lot about the way that it works and it tracks calls. I'm currently using Nutshell which works really well, with a couple of caveats (not texting) well. For email, nothing beats ActiveCampaign for features, and ConvertKit for creating inside the platform.

Tax

Is it possible to only get taxed once while investing personal funds into your LLC?


Chris Johnson

The Process Guy

Seems that we'd need further details to answer this question.

Account Management

Where are the best resources for learning account management?


Chris Johnson

The Process Guy

It depends on where you're starting. I'd start with New Sales Simplified by Mike Weinberg. It's a great primer that teaches what's "possible" in places like this. Then, I'd really try to get with client selection and balance activities between Salmon and Whales. You want to find people that can grow, are in healthy categories, and that may take more effort to get the initial sale, but will have bigger opportunities once you're there.

Clarity

Experts: should you place your Clarity.fm Widget prominently on your Blog/Website rather than your direct phone number?


Chris Johnson

The Process Guy

I generally want to collect more information before giving either. On a blog: content marketing is about building desire by demonstrating world class expertise. So, let's do that FIRST. Let's not just throw our business card out like a Realtor at a Chamber of Commerce Happy Hour. Let's apply some discretion and really work hard to get our contact information in the hands of people that REALLY want us. Blog Post--->Email List--->Application

Marketing Strategy

How do you target new business owners before they have acquired a location, or purchased their signage?


Chris Johnson

The Process Guy

These are top of funnel leads, and I think we go and get them as they are beginning the process of thinking of moving. I would: - Seek out a moving company for B2b moves. -Seek to network with attorneys to see if you can gget them leads. -Taget (ads wise) on Facebook familiar phrases for top-of-funnel work.

Business Strategy

starting an ad agency and looking to hire overseas to outsource work. Should I be concerned that my clients will be poached ?


Chris Johnson

The Process Guy

Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. Do that, and then outsource as you can. And vet EVERY provider.

Business Development

Starting a video production company with one partner, need advice on the equity split.


Chris Johnson

The Process Guy

First, I answer a lot of "what can go wrong' here: http://mixergy.com/interviews/chris-johnson-simplifilm/ Second, make sure someone has the right to remove someone else at a pre-negotiated fee and term. Also, reach out - happy to talk.

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Areas of Expertise

Business DevelopmentMarketing StrategyVideo ProductionOperations ManagementSales ProcessSales OperationsAccount ManagementCRM software