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David Horne

Co-founder + Managing Partner at Calm Capital

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People hop on calls with me to brainstorm business ideas, product launches, marketing strategies, creative concepts, leadership, and golf. Yes, golf. I know!
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Recent Answers

Marketing Strategy

Is there a platform through which you can sell b2b ad space?


David Horne

Co-founder + Managing Partner at Calm Capital

Could also check out audiencefuel.com It's typical customer is media companies but they have been expanding their service.

SEO

What is the best way to write blog articles to maximise SEO benefit? I know the needs of my audience, will address them but also like SEO traffic.


David Horne

Co-founder + Managing Partner at Calm Capital

Recommend starting with focusing on your audience first. Make sure it's relevant to who you are trying to reach. Pay attention to tone (mirrors the sentiment of your reader) and use simple, friendly and jargon free language. Structurally these tips may help: - Page titles (at least 4 words, less than 72 characters) should contain at least one focused keyword/phrase -Keywords/phrases should appear in the first paragraph but no more than 5.5% density of total words on the page - Body copy at least 200 words, centered around one or two keywords/phrases - If images are on the page, add alt-text - Use no more than one H1 tag - If the page is more than 300 words, use sub-headlines (h2, h3). - Include one hyperlink for every 120-150 words of body content (Example: 500 words should have 5 hyperlinks) If relevant, add interior linking to relevant pages on your website) - Don’t keyword stuff or spam with linking multiple time to same page

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Areas of Expertise

MarketingEntrepreneurshipMarketing StrategyContent MarketingCopywritingBrand developmentBusiness DesignIntegrated MarketingBuilding RelationshipsConcept Ideation