Cate Scolnik ♠ Social Media Strategist ♠Writer✔︎Content Marketer✔︎Social Media Strategist
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I help business owners increase engagement, share their message and create loyal fans and get results through social media, blogging, and content strategy. I've worked with some of the most respected experts in the online environment including Lori Deschene of Tiny Buddha and Jon Morrow of SmartBlogger.



Recent Answers


I've worked with a number of business coaches and used a few different frameworks. I also have a post coming up in Smallvile (http://smallville.com.au/) on just this topic in the next week or so!

The framework I like best is quite simple and I first heard about it from Taki Moore, although I just found it on another site (http://katelmccarthy.com/throw-the-business-plan-out-the-window-still-build-a-kickass-business/)

Basically, you create a grid. In the top left corner, you create your dream - where do you want to be in 3-5 years. What do you want your business to look like? What do you want your life to look like?

The next box is where you write your 12-month goals. In order to achieve your 3-year vision, where do you have to be in a year? What must you achieve?

The next box is for the next 90-days. Where do you have to be in 90-days in order to be on track for your 12-month goals? What key things do you need to have completed?

The last box is for this week, and you can use a post-it note for this. You list what tasks you have to have completed for you to stay on track for your quarterly goals. List 3-5 things you can do this week to ensure you're on track.

Each week, put a new post-it note on this box. At the end of the quarter you can flick through and see everything you've achieved! You can also put a post-it note on the 90-day plan so that you use the same plan for a year.

Each year, review your plan to ensure you're still going where you want to go, and making the progress you need to make. Use this tool to stay focused on and on track - but not to beat yourself up!

I hope this was useful! If you need more information, I'm happy to jump on a call with you. :-)


I've worked with a number of clients to help them grow and scale their businesses, and there are lots of options open to you. The trick is going to be knowing where to focus your energy.

In terms of growth, you can look to build your authority and your list by guest posting on authority sites such as Entrepreneur, Forbes, Inc, FastCompany, SumoMe and similar sites. This is where a number of business owners hang out, so if you create useful, powerful content then you're likely to see growth.

You can also use your social media sites. Given you're in the B2B space, LinkedIn is a huge opportunity. Again, this is a huge topic alone (people have written whole courses on increasing growth using LinkedIn). But the brief answer is to network, join relevant LinkedIn groups, boost your profile by posting regularly and view the profiles of a couple of dozen 'ideal clients' each day.

If you want to help boost your Twitter profile and followers you could look at a tool like CrowdFire to help you grow followers fast.

Depending on your resources you could also leverage Facebook by using Facebook ads. If you have the budget you might engage an expert in this field.

In terms of scaling fast and effectively, it would probably pay to join a program like James Schramko's SilverCircle. He supports business owners to grow and scale, he's experienced and he knows what he's talking about. Of course, there are a number of people in this space so it's a matter of choosing someone who resonates with you.

This question is really so big and broad it's quite difficult to give you an answer that's going to work for you. If you want to jump on a call with me I can discuss your specific situation and needs, which will serve you better.

I hope that's been helpful. :-)


I've set up a number of online courses, and also supported other business owners in their online course creation and hosting.

This is a huge topic with a number of variables. You may decide to host your course on your own Wordpress platform, in which case you'll need:
- a website (if you don't already have one)
- a member plugin
- e-commerce plugin or means to accept payment
There are lots of options within each of these, so a lot of decision-making to do!

What's often considered simpler and easier is to use an online training platform. Again, there is a huge range of options and the choice will partly depend on your budget and the features you're after.

There are a number of online articles that compare and contrast the features, but I've found the reviewer usually recommends the product they're affiliated with - or the one that suits them best. That doesn't mean their preference is best for you, it depends on your needs and resources.

One product that seems very popular at the moment is Teachable. Prices range from a free plan to $39-$299 a month depending on the volume and features.

Teachable has a stunning builder, a huge range of features and powerful marketing and analytics. It also integrates with MailChimp, Ontraport and a range of others. You'll need either a Stripe or a Paypal account to accept payments.

If you want to give me a call I'd be happy to discuss your specific requirements further so you can have a clearer idea of the best course of action for you.

I hope that helps. :-)


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