Stephanie FrankI Build Life-Giving Lifestyle Companies
Bio

Inc. Columinist, Entrepreneurial Life. Whether you are working on your first $100k, your first $1M or your first $10M, I know what to do (and what not to do) and I can help you. I have 25 years + building businesses online and off. Built 2 multi-million dollar companies (one 8 figures). WrItten and published 22 books (2 of them are best sellers) and trainer in over 80 countries. NLP Master and have 15 engineering certificates from Novell, Microsoft and Cisco, along with background and training in positive and applied psychology. Learn from one who's been there with real knowledge of what to do (and what not to do. Now I help people create and run life-giving (not life-sucking) passion-based businesses that give them a life.



Recent Answers


Definitely! If you look at your life like a franchise, you'd take each of the systems you described above (which are large chunks) and break them down. In a franchise, you'd have customer service, sales, marketing, production, administrative, etc. - these correlate to your categories. Start with each system, define your anticipated outcome and then you can create systems to achieve those outcomes. Example: Relationship (I'm assuming personal). Let's say the outcome is "Feel fulfilled". Tough one, because feelings are subjective. But you can make this into a system by identifying what's important to you about relationships, and making sure those values are fulfilled every day, which will result in relationships being fulfilling.

So a system to create a fulfilling relationship might be:

1. Define what's important to me (values)
2. Identify actions I can take every day to fulfill those values.
3. Do the action items (sub process)

That's just one example. Hope that helps.
Stephanie


I can answer generally because I'm not sure which NLP algorithms you are analyzing (metadata, etc). First, you must identify the target audience for your possible new offering. You may already have this. If you do, then the best way to find out what the market wants is simply to ask. Unless I'm missing something, I don't see the mention of a particular vertical or target audience in this post, so I'll make up an example.

Let's say you are targeting criminal lawyers who want to have real time information on crimes and crime statistics using the model you describe above. Develop 10 questions you would ask this group - then ask them. You can do this online, through social media or some people are comfortable picking up the phone and asking the questions "old fashioned" style.

Once you have identified this audience and gotten some feedback, you can then begin to understand if there is a "gap" not only which the industry might be facing, but for which they will pay to close.

Hope that helps.
Stephanie


First, congratulations on going the entrepreneurial route! You have a situation that is very common and one that can cause frustration so you're smart to identify it early.

Branding, skills and experience are all external to you. They are the building blocks you use AFTER you've determined the type of business model that would work best for you personally. Here's are the first two steps in how to start:

1. Identify your values. (not strengths - that's external). Values are internal. They are the things that are most important to you. For many entrepreneurs, the values of Freedom, Accomplishment, Creativity, Recognition come to the top of the list. There are no right or wrong answers - only what is important to you.

2. Once you have your values identified, it's important to know your personal style - your way of being in the world. Are you introverted or extroverted? A mixture? (By reading your question I'd say both). Go toward pleasure? Away from pain? Want to help others?

Consider these items above or get a personal style test and values test to know quicker.

3. Once you know who YOU are and what drives you, you must build a business model that can serve what you want to achieve in not just business but life. Do you want to be a solo person doing all the work? Run a large company? Somewhere in between? Online or offline or both? Then compare your intended business model to your values and style answers. Now when you ask the "Should I" questions you'll have a blueprint to help you make the right decisions every time.

Hope that helps.


Speakers, authors and coaches need what you have to offer. They all want to be seen as experts so you need to tell them how your product will do that for them. It's called building a platform and any speaker, author or coach will understand that language.

There are two things to consider when positioning yourself in front of this group. Speakers and authors will respond to marketing practices that use the language "become an expert" or "stand out in your field". Coaches will respond to "help more people with your expertise" or "coach more people to success with _____ (their area)".

Get in front of these groups yourself so they know you're a real company. Align yourself with an author or speaker or coach that has credibility in the market you'd like to penetrate and and approach them to endorse your product. (After they've been given a demo, of course).

These are a few things that come to mind immediately. If you'd like further information, email me at sfrank@stephaniefrank.com or give me a call.

Most of all, keep going...this group needs what you have to offer.

P.S. I just thought of one more thing. Large platforms like Udemy discount courses regularly and many experts in your category get really frustrated by the perceived devaluation of their material. Something to consider.


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