I help entrepreneur families gain more freedom in their lives by teaching them how to have a better relationship with their partner and kids. I teach, coach and guide overwhelmed and exhausted entrepreneurs around topics like mindfulness, being present, education, sleep training and more. Former PR agency owner and can also talk your ear off about getting PR for your startup (as well as social media, content marketing, and positioning!)
Start by contributing a majority of your content to other blogs that already have an audience. (Also, create a really kick-ass bio with a link to your twitter handle and blog.) By gaining visibility in an already established community will make it easier for you to gain new quality subscribers and authority.
It is a process that takes time. Don't expect unique traffic to blow the roof off overnight, it just won't happen. Make sure you are consistently publishing really REALLY great content that people want to share. Make sure it passes your internal 'F*ck Yeah' filter (http://onboardly.com/content-marketing/why-you-need-great-content-marketing/#.Usa5NWRDskI) *shameless plug*, and really nurture your community.
Consider other content forms to help with growth, like:
- Slideshare presentations
- guides, eBooks, whitepapers
- webinars and podcasts
Best of luck and enjoy the journey!
At the beginning, you should spend 70% of your time contributing great content to other blogs that already have an established community, and 30% of your time ramping up your own blog. As you grow your community, shift that ratio to focus more on your own blog. As you establish your expertise in the space, it makes attracting quality readers to your blog that much easier.
The most important thing is to make sure that your immediate network (Husband, family and friends) are able to support you. I have a 15 mth old and a 4.5 mth old and launched my company 1.5 years ago. It was busy, but it worked because I had people in place to help me (with the kids). The ultimate question is to ask yourself - your gut - if this is a f*ck yeah decision. Does it excite you? Are you motivated to pick away at this business when your baby is sleeping at night, napping or otherwise content?
Remember what it was like to hold your new baby in your arms; the joy, excitement and nervousness of what you're supposed to do? Well, starting a new business is the same. It's exciting and challenging, but there are resources (like Clarity) to help! Now IS the right time.