Wil Schroter

About

Wil Schroter is the Founder + CEO @ Startups.com, a startup platform that includes Bizplan, Clarity, Fundable, Launchrock, and Zirtual. He started his first company at age 19 which grew to over $700 million in billings within 5 years (despite his involvement). After that he launched 8 more companies, the last 3 venture backed, to refine his learning of what not to do. He's a seasoned expert at starting companies and a total amateur at everything else.

Articles

Assume Everyone Will Leave in Year One

Employee turnover (whether untoward or amicable) is inevitable in the startup world.

Stop Listening to Investors

While investors can provide valuable insights and expertise, Founders should exercise caution when relying too heavily on their advice. Here's why.

Was Mortgaging My Life Worth it?

Want to avoid a future riddled with regret? (of course you do!) You'll need these specific goals and timelines.

What's My Startup Worth in an Acquisition?

Many startup Founders have unrealistic expectations when it comes to selling their business — yes, this means you probably do, too.

When Our Ambition is Our Enemy

Ambition, while necessary for building innovative companies, can become more detrimental than beneficial — but where's the tipping point?

Are Startups in a "Silent Recession"?

Despite economic indicators suggesting otherwise, many startup Founders are struggling with reduced capital flow and stagnating customer acquisition.

Do Founders Deserve Their Profit?

First of all, success should be celebrated not vilified. So why do Founders get the short end of the stick when it comes to earning what they've worked so hard for?

The Utter STUPIDITY of "Risking it All"

There's a huge gamble in the 'bet it all' startup mentality.

Committees Are Where Progress Goes to Die

Founders should avoid relying on committees for critical decisions. Consider yourself warned. And here's why.

More Money (Really Means) More Problems

There's a BIG misconception that reaching revenue milestones in startups will solve all problems. In reality, each milestone brings new challenges.

Why Most Founders Don't Get Rich

There are many common struggles of making money in the startup world and most of them are OUR fault.

Investors will be Obsolete

These two details might reshape the future of funding in the startup ecosystem as we know it.

Why is a Founder so Hard to Replace?

Removing a Founder often leads to failure for a startup. Some could say they're irreplaceable — and they'd be right!

We Can't Grow by Saying "No"

Here's a secret: startups thrive by committing to new challenges, even if the path isn't immediately clear.

Do People Really Want Me to Succeed?

Let's explore the harsh reality of seeking support as a Founder. Surprisingly, a limited number of people genuinely want to see a founder succeed. And this is the reason why.

Is the Problem the Player or the Coach?

Should we be constantly evaluating our team's performance? Short answer: YES. Read along to discover why, and learn how to take actionable steps toward building a higher-quality team.

Will Investors Bail Me Out?

Founders commonly believe that future investments will pay back their financial commitments. When in reality, the chances of getting 'paid back' stem from other outcomes completely.

The Value of Actually Getting Paid

If we don't make money, it doesn't make sense. See the importance of paying yourself regularly, even when building a high-potential startup.

Wait a Minute before Giving Away Equity

The most expensive decisions we will ever make as a Founder all come at the beginning — when we are most vulnerable.

You Only Think You Work Hard

There's a common misconception about 'working hard' within startups. Let's challenge the notion of what constitutes 'hard work' and the danger of equating all effort with success.

SMALL is the New Big — Embracing Efficiency in the Age of AI

Ready to hack the startup game? We spill the secrets of AI-powered efficiency, revealing how it is slashing costs, boosting output, and turning garage ventures into global players.

This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding

In a world fixated on funding, could the real path to startup growth lie in resourcefulness and astute expense management?

Never Share Your Net Worth

Want to keep your money safe? Here’s why you should never brag about your bank account!

A Steady Hand in the Middle of the Storm

Founders must stay calm and focused amid the chaos, juggling priorities and tackling problems as they arise. Ultimately, a Founder's ability to handle the daily whirlwind defines their success in the unpredictable world of entrepreneurship.

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