A remote team is one where employees work from locations outside a central office, often distributed across cities, time zones, or countries. The operating model has existed in various forms for decades but grew dramatically as a standard practice during and after the 2020-2022 period when COVID-19 forced remote work and many companies discovered it could work better than expected. Running a remote team requires deliberate operating disciplines (written communication norms, asynchronous decision-making, intentional culture-building, structured collaboration tools) to function well at scale. It is one of the major operating-model shifts of the 2020s and a structural decision that affects every other aspect of company building.
The variants of remote operating models:
Remote-first: company is built around remote work from the start. No central office (or office is incidental, not central). Operations, hiring, communication all assume remote default. GitLab, Zapier, Automattic are canonical examples.
Remote-friendly with HQ: company has a central office where some employees are based, with others remote. Operations sometimes prioritize office-based people inadvertently. Common transitional model.
Hybrid: company has offices but employees work from them part-time (typical: 2-3 days/week in office, others remote). Currently the most-common model at venture-backed companies.
Fully co-located: traditional model with everyone in offices. Increasingly rare for software companies but still common at companies with physical work requirements.
The advantages of remote operating:
The challenges of remote operating:
What makes remote teams work well:
Written-first communication:
Structured operating cadences:
Intentional culture-building:
Tools and infrastructure:
Compensation philosophy clarity:
Remote operating is no longer a fringe choice; it's a primary operating model that affects every aspect of company building. The companies that operate remote well (GitLab, Zapier, Automattic, many others) have made deliberate investments in written communication, asynchronous decision-making, intentional culture-building, and tooling infrastructure. The companies that try to operate remote without those investments often struggle with the challenges (coordination, culture, onboarding). The discipline that works: decide explicitly whether you're remote-first, remote-friendly, hybrid, or co-located; build the operating infrastructure appropriate to that choice; invest in the cultural disciplines (written communication, structured cadences, periodic in-person) that make distributed work effective. Hybrid is the hardest to do well because it has both office and remote requirements without committing fully to either.
What founders get wrong: Defaulting to a remote or hybrid model without deliberately building the operating infrastructure (written communication norms, structured cadences, culture investment, tooling) that makes distributed work effective. The right discipline: choose your operating model explicitly (remote-first, hybrid, co-located), invest in the disciplines appropriate to that choice, and recognize that hybrid is often the hardest model because it requires both office and remote operating infrastructure without fully committing to either.
Related: Distributed Team · Async Work · Company Culture · Hiring Plan · Employer of Record
What is a remote team?
A team where employees work from locations outside a central office, often distributed across cities, time zones, or countries. Operating model has existed for decades but grew dramatically post-2020. Requires deliberate operating disciplines to function well at scale.
What are the main remote operating models?
Remote-first (built around remote from start, no central office), remote-friendly with HQ (mix of office-based and remote), hybrid (employees work from office part-time, others remote), and fully co-located (traditional, everyone in offices). Hybrid is currently most common at venture-backed companies but often hardest to execute well.
What makes remote teams work well?
Written-first communication (decisions in writing, not meetings), structured operating cadences (regular check-ins, all-hands, planning processes), intentional culture-building (periodic in-person events, virtual social), strong tools infrastructure, and clear compensation philosophy (single global pay scale vs location-adjusted). The disciplines compound: companies that invest in all of these operate remote effectively.
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