Questions

Business Strategy

What area of digital is growing right now where I could quickly find work for unemployed young people?

4

Answers

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Nearly every market is experiencing demand right now - especially for digital marketing services. Many brands are overworked, meaning tasks like social media management, blog/content creation, digital marketing strategy, and online customer service is being neglected. If you or your part-time workers can fill this need, there will be nearly endless work. There is no directory of people who need your help - they are too busy being busy to make their way to such a place. Your sole task would be to seek them out. Look for markets mentioned in national, regional, and local news sources. Just last week NPR showcased a family-owned business shipping fresh lobster across America. If you can educate these entrepreneurs on why they should care about investing in tomorrow, you'll find plenty of work for your students. All the best, -Shaun

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Kenneth Wolstrup

Value adding advice built on analysis.

Mailchimp, SurveyMonkey and Google Forms are the easiest places to start. Think about running a smaller survey to understand, if the results give the picture, you are looking for - and scale after the initial testrun(s). And make sure, that the platform supports an export format, that you are happy with, when you need to process the responses of the survey. Scaling it can be done in multiple ways. You can do it organically by posting your survey on online platforms (Facebook, Instagram, Reddit, etc. etc.) depending on where you believe your audience is. You can find a number of groups, where you can post the survey. Or you can buy marketing of the survey, if you can afford it. Or give prices to participants. But if you want a lot of participants, you have to make it a topic that generally interests a lot of people, and you need some good introductory copy to convert the interested audience to participants. Be honest about your intention; if it is a survey for lead generation, say so. No way around promotion - either paid, or through the grind of posting and expanding yourself. Always happy to set up a call, if you want to discuss further options. Best of luck and best regards Kenneth Wolstrup

Product Marketing

Finding UVP of my Product

3

Answers

Kenneth Wolstrup

Value adding advice built on analysis.

I think you build the fundation beautifully yourself in your "About us": "RealTalk is a new age social media, semi-anonymous platform for you to be your true self without filters. We want to provide you a safe space, free from any toxic validation and judgemental remarks. Unbottle as much as you want and relieve yourself from your inner barriers". So your core audience in my view should the ones looking for true, human interaction, but are held back by the "numbers game" or vicious comments that can be part of the experience on other platforms (Reddit, Facebook, Instagram, etc.). I think, your timing is good - people are fed up with all the online-vitriole and "senseless self-expression" (people posting content with the purpose of just being "seen" - me-me-me!). So it is not either 1 or 2 for me; but 2 is the most true to your core in my view; people looking for true human interaction avoiding being judged - through numbers or vicious comments. The question is, if you can achieve critical mass using this approach. In f.ex. Quora, I see a lot of "true" human interaction without any judgement; some people really want to help without judging. So in that sense, there may be platforms, that already offer what you want to, and that already have critical mass. So if you can add any value on top of the interaction, your business case would be stronger, imo. Good luck with your platform. I hope it will do well as I think a lot of people are holding back in our current environment. Should you want to, I am happy to chat with you about any thoughts you may have about the platform. Best regards Kenneth Wolstrup

David Favor

Fractional CTO

The more important consideration, is if you're a first time user of hydrogen, best educate yourself first. Watch footage of the Hindenburg disaster. There are far easier + safer ways to make a living, then working with any hydrogen based processing.

Jonathan Simon

Proven Strategies To Market And Monetize Your App

I have been working for startups as digital marketing for over 15 years. I would need to know more about your business to give a proper answer but depending on the product / service maybe you need to engage in sales or biz dev. In order to scale, you need to either add more offerings, get your current customers to buy additional products or see idea or expand your current customer base.

Jesse Wroblewski

Clarity Expert

It depends on how your going about marketing yourself. It will have no effect on organic SEO, however if you are marketing via TV or radio where people have to remember and then go to the computer and type it yes most people will falsely remember .com and not .net. The tradeoffs could be minimal. If your brand relies heavily on branding go for the .com. If its all SEO and people clicking links and not having to type the domain in themselves you can go with .net.

David Favor

Fractional CTO

Open another question describing the exact portfolio of products + services you offer, for best answers.

David Favor

Fractional CTO

This is a complex question. Consider a 200 page book sold 2x ways... 1) Amazon: One time sale price of $20 - 30%. 2) Split 200 pages (at an average 200 words/page) split into 200 blog posts which generate profit/hour using either digital marketing + email marketing + direct mail marketing. Let's say each page generates $1000/month income... so... 200 * $1000 == $200K/month income. So $20/once verses $200K/month... First question about book publishing is purpose of the book. Tip: Smart Marketers never, ever, ever consider publishing a book for income. There are many other reasons to publish. Income is never a good reason for publishing. Start with your profit/month, then number hours/week you'd like to work, then you'll generate a clear publishing path, along with your publishing calendar.

Janice Bartel

I am in advisory & counselling for atleast 7yrs.

To calculate percentage ownership, take the number of shares you were offered, divide it by the total number of fully diluted shares outstanding. How to allocate share in a start-up: 1. Determine the Founder Equity 2. Vesting Schedules 3. Divide the Equity

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

Hi, First of all, the fact that you want to first validate it and not just rush off and do it is excellent and means that you're already 10 steps ahead of the pack! I'm happy to try and help. Take a look at one of my past responses, and if you still need help we can set up a call. https://clarity.fm/questions/6423/how-do-you-do-market-research Good luck

Baldwin Bilankulu

I am a psychology student.

It is a freelancing app full of experts of different fields that are ready to answer questions in relation to their fields to the participants.

Dhana Pawar

Help companies from ideation to launch

I would join facebook and insta groups that focus on the beauty industry and entrepreneurship. Once you do that, you can pose your questions there and will be surprised how many people will be willing to help with your query.

Janice Bartel

I am in advisory & counselling for atleast 7yrs.

You can get a trademark to protect against infringements on your domain name. It is essential for a online business. It is used for branded domain names. For an intellectual property as your domain name it is an intangible right, the benefit you'll get of ownership is that you the owner has a right of enforcement. So... yes you can do the trademark or do a intellectual property registration if you want to protect your domain name.

Andrew Mez

Head of CX; Revenue and ROI Driver

Great questions. Getting your foot in the door with large brands is usually not an easy task. You can try to find a link to a partnership page on their website and fill out the necessary information, but that is not always fruitful. I would try that as a start. From there, you can look up the company on Linkedin and try to find people that work for that company in roles that could be applicable. Reach out to those people and try to connect with them. If they are not the right resource, they could give you the information to get your foot in the door. Once you have a foot in the door, you need to make sure that you know your business like the back of your hand. Make sure your financials are in order, create financial reports, be prepared to show your business plan, your pitch deck, your previous successes, and a distinct plan on how you are planning to partner with the brand. If you want to talk in more detail, please reach out to me, would love to discuss in detail and plan further. Thank you, Andrew

David Favor

Fractional CTO

If you have a question, independent of how you... Classify yourself... Parent/Student/Martian... Ask away!

Samuel Manrique

New York Attorney and Entrepreneur

You’re probably not going to want to read this message because there’s hard truth in it, it’s the message you should read though. Marriage is hard. It’s not all bliss. There are times when divorce is ideal but those situations are rare. Marriage was once truly until death did you part, today we are more liberal about marriage and divorce is easy to get done. No real stigma, no lasting stigma at least, no familial pressure. Wives today are just girlfriends who are expensive to break up with. I’ve been married for 12 years. It’s been great but it has not been without its very rough spots. Rough spots are in our future. Unless she tried to kill you or straight up cucks you, most of what you have to do is suck it up, work it out. Spoiler alert. You’re going to fuck up. Keep trying.

Marketing Strategy

¿How do you improve PPC Campaign?

3

Answers

Bob Schwartz

Building Great Companies! Enabling Others Success

High level: - it’s not about traffic it’s about the right traffic - ppc and the internet are built for testing variants, do that and learn and optimize - focus in both your ppc copy as well as the journey your sending them to - if you’re doing all this and its working then next is to apply this to broader terms or other targeted audiences to open up the top of your funnel. - finally if your big enough and it makes financial sense, hire a credible agency as all digital marketing is moving at warp speed and these agencies live and die it 24x7x365 with power knowledge and tools* PPC is the perfect “ad” vehicle for optimization. That it’s magic and is built for “test - learn - adjust - test - learn..”. It’s less of a guessing game and more of a science process doing various ad copy and seeing results and tweaking. Remember that mere clicks and traffic don’t mean your ads working, your copy should attract targeted qualified prospects vs anyone. Also your copy can be crafted to also “discourage” clicks as you pay for the click and you want to pay for the right people in the right mindset. Next where are you linking the ad too? Point them to a place that help you move them to buy.. it could be a targeted right product page but best is a custom landing pages that is your best shot at educating your prospect as “why to buy” (from you or this item) vs “here it is” and should have simple easy “next action” (see product or?). You can test various places and copy as to where you land you PPC traffic (even tied to specific ads). Also if by “improve” you mean conversion, then obviously you value proposition for the product and buying from you needs to be solid vs competition (trust, quality, service and price (but price doesn’t need to be lowest it’s just a variable in your “value” to a customer). Best to you on your journey, B *Discourse : i am Vice Chairman of top performance marketing agency www.wpromote.com

Moswen James

Founder of Get Help Tax

If you are the officer of the S-corporation working substantially in the business then you should draw a reasonable salary. You do this by treating yourself as an employee and running your wages through payroll, withholding payroll taxes, etc. You can learn more about that at https://gethelptax.com/how-to-pay-yourself-from-an-s-corp/

Rishi P

Clarity Expert

Use Bait & Hook Business strategy to attract customers by showing your Jewellery's stores competitve edge through your E-Commerce site which makes you different and sets you apart from other competitiors present in market place.

Samuel Manrique

New York Attorney and Entrepreneur

Have you launched an MVP yet? Minimum Viable Product. If not, I would get that done first.spend as little as possible. Get someone in Asia who works a lot cheaper and get a prototype. If you have an MVP and are ready to have a finished product. Again, go to upwork or fivver. Find someone offshore who works for a few grand and gives you a kick ass product. There is usually no need for some company to do it for you. They’re usually hiring people form upwork anyway. Cut out the middleman.

Joy Broto

Global Corporate Trainer & Strategist

Separate patents required to be filed for each country where the protection is required. It is something with which the business esteem is connected. Insuring the intellectual property is also a common norm since it is an asset. One of the quintessential business components is to have IP protection a part of budgeting and business plan as well. Subsequently, a large portion of the estimation of a start-up, for the most part, gets from their IP rights. It has been assessed that on the normal, over 80% of the estimation of a new business depends on their IP portfolio. Unless your start-up offers something that has zero creation costs, you will need to tighten the pocket heavily even to make start making profits. Another aspect that the businesses do not consider is the cost associated with not taking proper care of the intellectual properties. You can read more here: https://www.startupindia.gov.in/content/sih/en/reources/startup_india_notes/industry_insights/protecting_Intellectual_Property_using_IPR.html Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

Sandisa

Civil Engineer. PM. Researcher. Reading writer

This is a great idea. Initially, it sounds as though the centres are meant only for school children, as a form of guidance within the school as a non-profit. Depending on your target market, you may struggle to find clients that are willing to pay a monthly fee because they may feel that it's a trivial exercise, especially when it's something they're new to. I'd suggest you do some market research, there is a big difference in affordability between high-schoolers and adult parents and their priorities will differ greatly. I'd also advise you reconfigure the method/type of membership. The monthly fee is great for income and client retention however, may be off-putting to lower earning clients. Maybe look into a day-rate or weekly rate as well. This will accommodate someone that would like to experience the facility prior to making a commitment or even someone who can't make the full commitment and only wants to visit your facilities every now and again. All in all, it's brilliant. Let me know if you've got any follow-up questions that we can handle via a call. All the best

Joy Broto

Global Corporate Trainer & Strategist

Wxatthewmaps is an interface that offers thinking automation. So, I believe before you are choosing a business-model you must understand what it is that you want to target. Often people confuse between value-retention and customer-retention. These two are closely related. When you enter the word “value, you will come across two business models. Value proposition development is an organizational approach to building in value to the customer experience. It is simply that by building a value proposition you will provide profitable and superior customer value. You can read more here: https://www.fullsurge.com/blog/6-steps-to-creating-a-compelling-b2b-value-proposition Creating a value-focused enterprise requires a fundamental rethink of the way things are organized and managed. These customers demand, and are willing to pay for, a sales effort that creates new value and provides additional benefits outside of the product. You can read more here: https://openviewpartners.com/blog/enterprise-pricing-strategy-focus-on-value/ https://en.wikipedia.org/wiki/Value_proposition#Value_proposition_builder_model Short answer is yes, it would work but choose wisely. Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

SEO

SEO trainer

4

Answers

John Morgan

Scalable cloud, blockchain and AI solutions

I would suggest utilizing Upwork.com for finding an expert. This site will allow you to create a detailed project proposal based on your needs and give you maximum flexibility to create a payment structure that fits your budget. Depending on how the training is structured, you can pay the expert you choose either by the hour or session. Holding online training seminars with multiple individuals would be the most economical and effective way to accomplish your goals, then if needed, you can find another expert with at a lower rate to help answer further questions the attendees might have at on later date. This task could be performed at an hourly rate, as the bloggers would most likely need about 30 minutes of time to reinforce concepts learned during the seminar

David Favor

Fractional CTO

Periodically I do Realtor Marketing. I never buy lists, because these lists are dirtier than voter roles. Better to just go download a free copy of any active Realtor Licensee database for a given city. These lists are rock solid, because Realtors on this list have renewed their licenses, so addresses are always correct.

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