Pulling all of these items together (and doing them well!) will transform your identity from a great idea into a real, operating company.
Aside from things like Web sites, business cards, and business plans, there aren’t that many visual indicators that a company actually exists. So making sure that the few that you can create are well done and easily available will be very important.
Incorporating is easy to do, although you’ll have to make a few decisions early on about the structure of your company. Remember that it’s possible to change the structure of your company (for example, from an LLC to a “C” Corporation) later on, so even if you get this wrong, it’s not totally irreversible.
It’s safe to say that if you haven’t incorporated the company yet, people aren’t going to take you very seriously during your capital raise. So this should be the first thing you do toward commemorating the official launch of your company.
As part of the process, you will also need to get a tax ID from the IRS. You can either pay the incorporation company you use to do this for you or do it directly on the IRS website.
This may sound obvious, but providing a link to your online bio (or resume) for people to reference will likely be something you’ll need quite a bit.
Since investors are reacting to your personal resume (and that of your team) as much as they are your idea, you’ll want them to be able to reference you quickly and easily without gumming up your introduction email or executive summary with a long narrative about your background.
For purposes like this LinkedIn will work great. If you want something a little more custom, using WordPress or a similar blog posting service can allow you to add a little bit more in the way of media and other specific assets.