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There is not much background information when it comes to what your company is doing, but will try to provide some tips. Assume you are working with customers and have some kind of ticketing system in place, so for: 1) I would be sending a very short survey with every single ticket just asking...

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Recently launched Subleger http://subledger.com/ is trying to do some or all of what you describe. It doesn't mean that there isn't room for others but consider that many early-stage companies don't have complex revenue in-flow so the core of what you're describing (converting or merging income ...

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That's a great question and there is a lot of startups asking it. Including me. I've been asked it a few times as well. I tried to tell the people what to do at first, but soon realized that they are the ones who know their product and industry better than anyone else, so I could only ask the rig...

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In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conve...

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Two: (a) Top-line growth and (b) Cancellations. I like businesses where "growth" means "revenue," otherwise to me it's only an indication that people are mildly interested rather than proof that it's a *business* that is turning into a validated business model. But of course with consumer often...

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Alexa is probably the worst tool you could use specially if you are trying to gauge international traffic. Try something more advanced like similarweb.com to measure traffic volume and geo breakdown. Appannie.com will help you to analyze apps on itunes and google playstore.

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Retention - if you build something people want/use AND come back and use often, then you can usually figure out a business model to make it work (if there's a big enough market).

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You could look at views to each slideshare to determine which pieces of content are most popular/resonating best with your audience, but the key metric here is really the number of demo requests you generate from this channel. You can include a different tracking token in each slideshare link tha...

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