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Results for: Fashion

Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...

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First things first - you have 2 ways to monetise. 1 - build an audience 2 - get paid to write (not necessarily on your site). 1 - How to get readers and build an audience If you have an audience then advertisers will pay to promote to your audience. It's important that you ensure your audienc...

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I've had a bunch of my own 'maker' / hacker projects publicized. Here's what I suggest: 1) Write up a project and suggest it to Make Magazine (http://makezine.com/) 2) Tell hobby electronic supply shops about it to see if they want to stock it (e.g. https://www.sparkfun.com/ https://www.ada...

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Angel.co and gust.com are two places to start. I would also buy premium access to matermark.com provides a full list of Venture Capitalist by sector who has invested in what and what are their portfolios composed of

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This is a great question to explore. It is difficult to reach everyone. The narrower your niche to greater opportunity you have to become the expert in that space. I would first look to what group of people you enjoy working with the most. Is this women working in Law? People dressing for publ...

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As someone who's already sold to that fashion company who makes the decision. Just go and see what product their selling, then ask the product companies vp of sales or CEO if you can get 10 minutes for advice on your business. As for intro, get advice. Ask for advice, get intro.

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This is always a chicken and egg problem. You wont attract customers if you don't have sellers on your market place and sellers won't join unless they see numbers. This is how I would approach(I won't call it optimal as there is nothing like optimal here as strategies will change based on time, p...

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There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...

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Expertise: I currently run a high performing referral channel with several million invites every year. As you build out your growth strategy it’s important to identify the main “macro” conversion. This is an action that you need users to take to make the product successful. In your case, the pr...

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On the positive: 1) Consignment stores often work on this type of loop. Bring a bunch of clothes, hope they sell, and apply the store credit to new purchases. Well-run consignment stores optimize to minimize their net cash payouts. 2) There are definitely clothes shoppers who feel they shou...

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