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Hypothetical Scenario: My startup called SnapSms got traction and I am about to c-corp it. Is Snapchat going to have a problem with this name?

Other examples: Kidsbook, AirLyft, KidsTube, VideoHunt, MegaSoft, FunStation, etc. What’s the best way to deal with this? I can definitely be on the safe side and change the business name, but I’d love to keep what it is right now.

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Calvin Anderson

The Devils Advocate

Business names cannot be legally copyrighted. Any name is fair game. As long as it does not confuse people. Even if it is the exact name but marketed for a different product in a different way and different market.

Just don't use a little yellow ghost as your business logo and you'll be fine.

Answered almost 8 years ago