SB

Stan Bowers

B2B GTM & Marketing Growth Leader for SaaS & AI

VP of Marketing · Peabody, Massachusetts, US

Open to advisory

Customer acquisition · Design & Brand · Leadership & Strategy

I help B2B SaaS and enterprise tech companies clarify complex products, build GTM strategy, and execute the marketing programs and systems that drive growth. Available for hands-on marketing leadership or targeted projects.

Makes warm intros to

CustomersTalent

10

Hours / month

About Stan

Stanford is a B2B marketing executive with over 13 years of experience scaling revenue for SaaS, AI, and complex enterprise technology companies. He specializes in turning complex technical products into clear category narratives, repeatable demand generation systems, and sales-aligned pipelines. Stanford also leverages modern AI systems and marketing automation to dramatically accelerate operational speed and marketing efficiency.

Skills

Inbound MarketingSales EnablementAccount-Based Marketing (ABM)Marketing AutomationLead Scoring & QualificationAI Workflow AutomationB2B Go-To-Market (GTM)Positioning & MessagingMarketing & brandDemand GenerationLeadershipCategory CreationProduct MarketingCustomer AcquisitionPipeline Generation

Experience

job

Marketing Director

Gradient AI

Led GTM strategy and demand generation, scaling ARR from $2.2M to $11.3M on a marketing budget under $150K.

job

VP of Marketing

Spear Technologies

Built the complete marketing function from scratch, generating $6.8M in marketing-sourced pipeline in year one (170% of plan).

job

Senior Marketing Program Manager

Kaminario

First US marketing hire; established US presence, scaling ARR past $10M within two years while running all channels and martech.

job

Director of Marketing Operations

Luminoso

Re-engineered ICP and targeting towards enterprise users, tripling ARR from $3M to $10M+ and increasing ACV from $80K to $240K.

job

Director of Demand Generation

Zmags

Rebuilt demand gen to take the company from cash-flow negative to positive in 6 months, leading to an acquisition within a year.

education

BA in Communication

University of Arizona

Bachelor of Arts in Communication.