Sonja Howle
Land and Legacy Advisor helping landowners make decisions about their land ... transformation or transition?
Owner · Boerne, Texas, US
Open to advisory
Customer acquisition · Product · Engineering & Tech · Operations & Finance
Makes warm intros to
5
Hours / month
About Sonja
I grew up working 1,000 acres on the Kansas-Colorado border.
One of our original quarter sections — homesteaded in 1872 under the Homestead Act — was sold for $480 about twenty years later. That same ground would be worth nearly $500,000 today.
I’ve thought about that $480 a lot. Not with bitterness. But as a vivid reminder of what’s at stake when a family makes a land decision without the full picture.
Years later, after my father spent seven years disappearing to dementia, my mother, sisters, and I sat around a table and faced the same kind of decision. What do we do with the land?
I had a commercial real estate background. I knew how to run the analysis. And even with all of that — the process nearly broke us. Not because we lacked tools, but because nobody in the land advisory world was equipped to help with what we actually needed.
We needed someone to sit with us, understand what the land meant to each of us, and help us find a path forward that honored my father’s wishes.
We found that path. When the land becomes a park, it will carry our family’s name.
Most families aren’t that lucky. That’s why I built Rooted Range.
Nearly 400 million acres of American farm and ranch land are owned by people 65 and older. The financial and legal machinery for those transitions exists. What almost never exists is the human infrastructure to navigate them.
What I do:
→ Help landowners clarify their values before any decision is made
→ Map the full picture of a land’s current and future value
→ Open options beyond selling — new enterprises, partnerships, conservation, renewables
→ Refer to the right broker in the right geography when selling is the answer
Your land may be your legacy. Or it may be the lift to your next chapter.
Either way — know the difference before you decide.
► www.RootedRange.com
My work has been shaped by building a GIS company for rural and ranch real estate, growing sales from $137K to $4.4M at Westwood One, and earning the Land Tech Accelerator Award from the Realtors Land Institute.
Company
Rooted Range
www.RootedRange.com
As a Land and Legacy Advisor, we help landowners transform or transition their land with clarity, not regret.
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Team Size
Just Me/Co-Founders
Annual Revenue
$0 to $100k
Founded
2021
Industry
Real Estate
Skills
Award Winner
Received the Land Tech Accelerator Award from the Realtors Land Institute, recognizing industry leadership.
Grew Revenue
Achieved significant sales growth from $137K to $4.4M at Westwood One, showcasing impactful sales leadership.
Founded company
Successfully launched Rooted Range and a previous GIS company, demonstrating entrepreneurial success.
Real Estate
Possesses a strong commercial real estate background and deep expertise in land transitions and transactions.
Sales Management
Successfully grew sales from $137K to $4.4M at Westwood One, demonstrating strong sales leadership and execution.
Family Legacy Planning
Driven by personal experience, helps families navigate emotionally complex land legacy decisions with empathy and expertise.
Agriculture
Grew up working on a 1,000-acre farm, providing a foundational understanding of agricultural land and operations.
Entrepreneurship
Founded Rooted Range and previously a GIS company, demonstrating the ability to build and launch ventures.
Land Management
Extensive experience in managing land, from farming operations to strategic advisory and legacy planning.
Consulting
Serves as a Land and Legacy Advisor, guiding clients through sensitive and complex land decisions.
Client Relations
Focuses on understanding client needs and values to build trust and navigate sensitive land decisions.
Valuation
Specializes in assessing and projecting land value, crucial for informed decision-making and client guidance.
Leadership
Operates Rooted Range as a solo founder, guiding its vision and execution in a specialized advisory role.
GIS Development
Built a GIS company for rural and ranch real estate, demonstrating expertise in geospatial information systems.
Data Analysis
Performs comprehensive analysis to map the full picture of a land's current and future value.
Product Development
Created Rooted Range's unique service offering to address a critical market gap in land advisory.
Strategic Planning
Helps landowners clarify values and explore diverse options for land, demonstrating strategic foresight in complex decisions.
Land Tech
Recognized with a Land Tech Accelerator Award, indicating expertise and innovative contributions to the sector.
Financial Analysis
Capable of running commercial real estate analyses and mapping a land's current and future value.
Commercial Real Estate Education
Possesses a strong foundational background in commercial real estate principles and practices.
Project Management
Manages multifaceted land transition processes, from valuation to finding suitable partners or brokers.
Networking
Efficiently refers clients to the right brokers in specific geographies, indicating a strong professional network.
Business Development
Identifies and develops new enterprises, partnerships, and conservation opportunities for land assets.
Fundraising
Bootstrapped Rooted Range, indicating resourcefulness in securing initial funding and managing financial independence.
Experience
job
Land and Legacy Advisor (Founder)
Rooted Range
Helps landowners clarify values, map current and future land value, explore options beyond selling (new enterprises, partnerships, conservation, renewables), and refer suitable brokers for land transformation or transition.
Founded Rooted Range to provide crucial 'human infrastructure' for complex land transitions, informed by personal experience with family land decisions, ensuring clarity and honoring legacy.
job
Founder
A GIS Company for Rural and Ranch Real Estate
Led the development and operations of a Geographic Information Systems (GIS) company specifically catering to the rural and ranch real estate sector.
Successfully built and launched a specialized GIS company, contributing to expertise that shaped subsequent career endeavors.
job
Sales Role
Westwood One
Managed and executed sales strategies to drive revenue growth within the organization.
Achieved substantial sales growth, increasing revenue from $137,000 to $4.4 million.
award
Land Tech Accelerator Award Recipient
Realtors Land Institute
Recognized for innovative contributions or leadership in land technology, demonstrating impact in the sector.
Earned the prestigious Land Tech Accelerator Award, highlighting expertise and innovation in the land tech sector.