Rochelle Truong
B2B Growth & Demand Gen Leader with PLG & Enterprise experience
Senior Director, Global Campaigns at HubSpot · Cumming, Georgia, US
Open to advisory
Customer acquisition · Design & Brand · Leadership & Strategy
5
Hours / month
About Rochelle
Rochelle Truong is a marketing executive with deep expertise building and scaling global B2B growth engines across product-led and enterprise sales-led motions. She has built and led high-performing growth, demand generation, and revenue marketing teams at HubSpot, Front, Asana, and Lyft. Her expertise spans full-funnel acquisition, account-based marketing, pipeline attribution modeling, and scaling global GTM operating models.
Skills
Experience
job
Senior Demand Generation Manager
SmartRecruiters
Managed integrated campaigns for global lead generation, nurture programs, and martech infrastructure.
job
Demand Generation Lead, Lyft Business
Lyft
Built Lyft Business demand generation from scratch across self-serve and sales-led motions, driving acquisition and lifecycle programs.
education
BS, Psychobiology
University of California, Davis
Bachelor of Science in Psychobiology.
job
Head of Regional Marketing, Americas
Asana
Led Americas revenue marketing strategy across SMB through Enterprise segments, overseeing demand gen, field marketing, and ABM.
job
Head of Growth Marketing
Front
Led global growth marketing across PLG and enterprise motions, managing an 8-figure acquisition budget.
job
Senior Director, Global Campaigns
HubSpot
Leads HubSpot's global campaign strategy and execution across NAM, EMEA, LATAM, and JAPAC to generate and accelerate pipeline. Previously built and led regional marketing for North America, HubSpot’s largest market.