Robert Dixon
Robert Dixon is a digital marketing business analyst and SaaS founder whose work sits at the intersection of analytics, measurement, and product. With deep expertise in GA4, BigQuery, Google Tag Manager, and Looker Studio, he has spent his career helping organizations turn raw data into decisions that move the needle. He is the founder of KPILIO, a KPI tracking and dashboard platform that brings enterprise-grade performance reporting to nonprofits — the organizations that need to prove their impact most, yet are typically the least equipped to do it.
Founder · Freeport, IL 61032, USA
Open to advisory
Product
Makes warm intros to
5
Hours / month
About Robert
Robert Dixon is a digital marketing business analyst, educator, and SaaS founder with a career built around a single question: how do you know it's working? He specializes in the measurement infrastructure most organizations overlook — GA4, Google Tag Manager, BigQuery, and Looker Studio — paired with conversion-rate optimization and data governance. Across clients in insurance, manufacturing, and the nonprofit sector, he has built the analytics systems that turn scattered, unreliable data into clear answers leadership can act on. He also teaches digital marketing at the university level and ships software under his NoCode Outlaws brand.
That combination of enterprise rigor and builder's instinct led him to found KPILIO, a KPI tracking and dashboard platform purpose-built for nonprofits. Robert saw the same problem repeatedly: mission-driven organizations are rich in data but poor in infrastructure, with outcomes trapped in spreadsheets and disconnected tools. When a funder asks for proof of impact, the answer takes weeks instead of seconds. KPILIO closes that gap, consolidating program and operational metrics into real-time, board-ready dashboards — the kind of measurement discipline the corporate world takes for granted, finally made accessible to teams without the budget or technical staff to build it themselves.
His thesis is that the organizations doing the most good shouldn't be the worst-equipped to demonstrate it. Through KPILIO, Robert is working to give nonprofits the tools to secure funding, sharpen their programs, and show their results with confidence and clarity.
Company
KPILIO is the accountability layer for KPIs. Most analytics and reporting tools show you what happened with your metrics — but they stop there. They don't assign ownership to fix what's broken. KPILIO closes that gap with a simple loop: Detect → Recommend → Assign → Track. We flag anomalies, recommend fixes, assign them to the right person, and track follow-through — turning passive dashboards into accountable action.
We serve agencies, founders, entrepreneurs, and multi-unit operators — anyone managing performance against goals who needs ownership and follow-through, not just another dashboard. Rather than replacing the tools you already use, KPILIO integrates with them and sits on top.
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Team Size
Just Me/Co-Founders
Annual Revenue
$0 to $100k
Founded
2026
Industry
Technology
Skills
GA4
Expert in implementing, configuring, and utilizing Google Analytics 4 for data measurement.
KPI Tracking
Robert founded KPILIO, a platform purpose-built for KPI tracking and dashboarding.
Entrepreneurship
Founded KPILIO, a SaaS company, demonstrating initiative in identifying market gaps and building solutions.
Google Tag Manager
Highly proficient in using Google Tag Manager for efficient tag deployment and data collection.
Google Analytics 4 (GA4)
Robert specializes in GA4 as part of his core expertise in analytics and measurement.
Founder
Robert is a SaaS founder of KPILIO and also ships software under his NoCode Outlaws brand.
Measurement Infrastructure
Robert specializes in building the measurement infrastructure that many organizations overlook.
Data & Analytics
Robert's career is built around measurement infrastructure and turning raw data into actionable decisions.
Product Launch
Launched KPILIO and regularly ships software under the NoCode Outlaws brand.
SaaS Development
Founder of KPILIO, a SaaS KPI tracking and dashboard platform for nonprofits, demonstrating end-to-end product development.
Looker Studio
Adept at creating insightful dashboards and reports using Looker Studio for data visualization.
Dashboard Development
Robert develops board-ready dashboards through his work with clients and via the KPILIO platform.
Reporting
Develops comprehensive reporting mechanisms to track KPIs and demonstrate impact.
Platform Development
As a SaaS founder of KPILIO, Robert is involved in the overall development and strategic direction of the platform.
Analytics System Development
Robert has a proven track record of building comprehensive analytics systems for diverse clients.
Analytics System Design
Builds comprehensive analytics systems using a suite of tools to provide actionable insights for leadership.
Data Visualization
Expert in creating clear, actionable dashboards using tools like Looker Studio to present complex data.
Data Governance
Specializes in establishing robust data governance practices to ensure reliable and actionable data.
Nonprofit Sector
Has extensive experience consulting for and building products specifically for nonprofit organizations.
Conversion Rate Optimization (CRO)
Robert specializes in conversion-rate optimization, applying these techniques across various client projects.
BigQuery
Skilled in using BigQuery for large-scale data storage, querying, and analysis.
Data Analysis
Specializes in analyzing raw data to extract meaningful insights and support decision-making.
Digital Marketing
Expert in various aspects of digital marketing, including strategy and measurement infrastructure.
Business Analysis
Functions as a digital marketing business analyst, focusing on measurement infrastructure and data-driven insights.
Technology Industry
Works within the technology sector, particularly in SaaS product development.
Strategy Development
Helps organizations turn scattered data into clear answers and actionable strategies.
Education
Robert teaches digital marketing at the university level, demonstrating his expertise and ability to educate.
Product Management
Manages the development and strategy of a purpose-built KPI tracking platform.
Conversion Rate Optimization
Specializes in improving conversion rates through data-driven strategies.
University-Level Teaching
Educates students on digital marketing principles at the university level.
Process Management
KPILIO's 'Detect → Recommend → Assign → Track' loop indicates a structured approach to process management for accountability.
API Integration
KPILIO integrates with existing tools, suggesting expertise in API integration for platform development.
Anomaly Detection
KPILIO's functionality includes flagging anomalies to ensure data integrity and actionable insights.
No-Code Development
Ships software under the NoCode Outlaws brand, leveraging no-code tools for rapid product creation.
Education Industry
Teaches digital marketing at the university level, contributing to the education sector.
Insurance Industry
Consulted for clients within the insurance industry on analytics and data systems.
Fundraising Strategy
Aids nonprofits in demonstrating impact to secure funding by building clear reporting systems.
Manufacturing Industry
Consulted for clients within the manufacturing industry on analytics and data systems.
Founded company
Successfully founded KPILIO, a SaaS platform for nonprofits.
Experience
education
Digital Marketing Educator
University Level
Teaches digital marketing at the university level, imparting knowledge on analytics, measurement, and data-driven strategies.
Educates future professionals in the field of digital marketing, contributing to their understanding of essential measurement infrastructure and data analysis techniques.
job
Digital Marketing Business Analyst & Consultant
Various Clients
Specialized in building measurement infrastructure including GA4, Google Tag Manager, BigQuery, and Looker Studio, coupled with conversion-rate optimization and data governance.
Built analytics systems for clients in insurance, manufacturing, and the nonprofit sector, transforming scattered, unreliable data into clear, actionable answers for leadership to improve organizational outcomes.
job
Founder
KPILIO
Developed and launched KPILIO, a KPI tracking and dashboard platform purpose-built for nonprofits, addressing their data infrastructure needs.
Founded KPILIO to consolidate program and operational metrics into real-time, board-ready dashboards, enabling nonprofits to secure funding, sharpen programs, and show results with confidence; grew annual revenue to between 0-100k and achieved pre-seed funding stage.
milestone
Software Shipper / Brand Owner
NoCode Outlaws
Engaged in software development and deployment using no-code methods, contributing to the builder's instinct and product creation.
Developed and shipped software products under the NoCode Outlaws brand.
job
Digital Marketing Business Analyst & University Educator
Self-Employed / University Instructor
Provided expertise in digital marketing, analytics, conversion-rate optimization, and data governance for various clients; taught digital marketing at the university level.
Built analytics systems (GA4, Google Tag Manager, BigQuery, Looker Studio) for clients in insurance, manufacturing, and nonprofit sectors, transforming scattered data into clear, actionable answers for leadership; developed and delivered university-level digital marketing curriculum.