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Mike Moyer

Startup Equity Expert and Inventor of the Slicing Pie Formula

Founder at Fair and Square Ventures LLC · Lake Forest, IL

Open to advisory

Funding · Team & Hiring · Operations & Finance

Mike Moyer invented Slicing Pie, the world’s only fair equity model, designed to dynamically divide startup ownership based on what each person actually contributes. He helps founders avoid arbitrary splits and keep equity fair as the compa

5

Hours / month

About Mike

Mike is a career entrepreneur and investor who has started and run companies in a variety of industries ranging from clothing manufacturing to marketing technology. Today he runs Slicing Pie, a SaaS company that helps startup founders create perfectly fair equity splits, and MosquitOasis that makes pop-up mosquito net tents for kids.

He teaches entrepreneurship at Northwestern University and has held other faculty appointments at the University of Chicago Booth School of Business and MIT. He has written ten books with a focus on business and entrepreneurship including The Slicing Pie Handbook: Perfect Equity Splits for Bootstrapped Startups and Will Work for Pie: Building Your Company With Equity Instead of Cash.

Company

Fair and Square Ventures LLC

Company Stage

Growth

Funding Raised

None/Bootstrapped

Annual Revenue

$100k to $250k

Founded

2012

Industry

Technology

Skills

Ops & financeSales StrategyBootstrappingCap Table ManagementAngel InvestingDynamic Equity SplitsSlicing PieTeam & hiringStartup EquityEarly-stage strategyEarly-stage advisoryFundingCo-founder AgreementsEarly-Stage StartupsFounding team structuring

Experience

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Author & Creator

Slicing Pie

Inventor of Slicing Pie, the world's only fair equity split formula. Slicing Pie is based on facts, not opinions.

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Entrepreneurship Instructor

Northwestern University

Taught Principles of Entrepreneurship, Engineering Entrepreneurship, Entrepreneurial Sales and Marketing, and Creating a Buzzworthy Brand.

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Startup Equity Advisor

University of Chicago Booth School of Business

Taught the New Venture Lab, a graduate-level course that paired student teams with real companies to solve real-world business challenges.

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Clarity.fm

Top-rated equity advisor with over 1,700 completed advisory calls and hundreds of 5-star reviews.