Marty Berman
I bring a unique background with a career spanning Adtech/ MarTech as well as Entertainment Marketing (Sports, Music, Gaming). I have been fortunate to work at major media/ tech companies and start-ups which has allows me to bring a unique perspective to each situation.
Founder & CEO · Chicago, Illinois, US
Open to advisory
Customer acquisition · Engineering & Tech · Operations & Finance · Leadership & Strategy
Makes warm intros to
5
Hours / month
About Marty
I grew up in enterprise sales and partnerships, where big goals depend on simple truths: the right story, the right partners, and a system that makes both predictable.
For over two decades, I have specialized in closing complex deals, selling high-value solutions to Fortune 500 companies and global brands. My experience spans high-growth sectors including AdTech, Media, Entertainment Marketing Sponsorships, and Data Partnerships—different arenas, same playbook. I focus on building trust, pointing energy at the few things that move deals, measuring what matters, and repeating the process.
Today, I bring that playbook to Mid-Market and Enterprise AdTech, MarTech and SaaS teams that want consistent, predictable revenue growth without adding sales headcount. We design and install AI-powered Go-To-Market (GTM) systems that unify marketing, partnerships, and sales, feeding them with content and creative that clears the path for buyers.
What this looks like in practice:
• Clear ICP and Partner Mapping: Ensuring outreach is targeted and strategic.
• Unified Pipeline Engine: Scoring accounts, automating outreach, and shortening sales cycles.
• Executive Sales Enablement: Equipping teams with content that wins C-level conversations.
• Predictable Operating Rhythms: Revealing which channels and partners truly drive revenue.
I still love the work—sitting with founders and revenue leaders, fixing bottlenecks, and setting up systems that scale.
Company
Scalient IQ
www.scalientiq.com
Scalient IQ is a GTM intelligence platform for B2B SaaS. Our product, SiQ Cortex, is the GTM brain that sits on top of your existing stack. It reads the GTM Signal Matrix of activity and signals, then tells you who to focus on, why now, and what play to run—without forcing you to change tools
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Team Size
Just Me/Co-Founders
Annual Revenue
$0 to $100k
Founded
2026
Industry
Technology
Skills
Two Decades of Experience
Boasts over two decades of specialized experience in enterprise sales and partnerships.
Specialized Expertise
Developed deep specialization in closing complex deals and implementing predictable GTM systems.
Complex Deal Closing
Specialized for over two decades in closing complex, high-value deals with Fortune 500 companies and global brands.
Enterprise Sales
Grew up in and specialized in enterprise sales, focusing on complex deals and high-value solutions.
Revenue Growth
Delivers consistent, predictable revenue growth for teams without adding sales headcount.
Go-To-Market (GTM) Strategy
Designs and installs AI-powered GTM systems, unifying marketing, partnerships, and sales for predictable revenue.
Fortune 500 Sales
Skilled in selling high-value solutions to Fortune 500 companies.
Business Strategy
Applies a consistent strategic playbook to diverse high-growth sectors.
Partnership Management
Extensive experience in managing partnerships, identifying key partners, and integrating them into sales systems.
Sales Strategy
Developed and applied a consistent sales playbook across different industries to drive predictable results.
Strategic Thinking
Demonstrates strong strategic thinking in designing playbooks and GTM systems.
Global Brand Sales
Experienced in selling to global brands across various high-growth sectors.
Sales System Development
Designs and installs AI-powered Go-To-Market (GTM) systems to unify sales, marketing, and partnerships.
AdTech Industry
Extensive experience spanning high-growth sectors including AdTech and Enterprise AdTech.
Technology Industry
Worked at major tech companies, bringing a unique perspective to tech-driven solutions.
Entertainment Marketing
Background includes expertise in Entertainment Marketing Sponsorships, covering Sports, Music, and Gaming.
C-Level Communication
Skilled in equipping teams with content that wins crucial C-level conversations.
Sales Enablement
Focuses on executive sales enablement, equipping teams with content for C-level conversations.
Bottleneck Resolution
Engages with founders and revenue leaders to identify and fix operational bottlenecks.
Performance Measurement
Skilled in measuring key metrics to identify revenue-driving channels and partners.
Process Optimization
Focuses on measuring what matters and repeating successful processes to optimize operations.
MarTech Industry
Expertise in the MarTech sector, providing strategic guidance to MarTech teams.
Scalable Systems Design
Sets up systems that scale, enabling consistent and predictable revenue growth.
Media Industry
Career experience includes significant time in the media industry.
Trust Building
Focuses on building trust as a core component of successful deal-making and partnerships.
Leadership
Demonstrates leadership in designing and implementing strategic GTM initiatives and guiding teams.
Ideal Customer Profile (ICP) Development
Ensures outreach is targeted and strategic through clear ICP and partner mapping.
SaaS Industry
Specialized in assisting SaaS teams with predictable revenue growth strategies.
Data Partnerships
Experienced in navigating and leveraging data partnerships as part of a GTM strategy.
Sales Cycle Optimization
Aims to shorten sales cycles through account scoring and automated outreach.
Content Strategy
Integrates content and creative into GTM systems to clear the path for buyers.
AI-Powered GTM Systems
Expertise in designing and installing advanced AI-powered systems for Go-To-Market functions.
Startup Ecosystem
Engages with founders and brings experience from working at startups.
Sales Automation
Implements systems for automating outreach and shortening sales cycles within unified pipeline engines.
Experience
job
Enterprise Sales & Go-To-Market Systems Advisor
Self-Employed Consultant/Advisor
Currently designs and installs AI-powered Go-To-Market (GTM) systems for Mid-Market and Enterprise AdTech, MarTech, and SaaS teams. Unifies marketing, partnerships, and sales with content and creative to ensure consistent, predictable revenue growth without increasing sales headcount. Focus areas include clear ICP and partner mapping, unified pipeline engines, executive sales enablement, and predictable operating rhythms.
Leveraged over two decades of specialized experience in enterprise sales and partnerships, successfully closing complex deals for Fortune 500 companies and global brands. Applied a consistent playbook across high-growth sectors like AdTech, Media, Entertainment Marketing Sponsorships, and Data Partnerships, focusing on trust-building, deal prioritization, performance measurement, and establishing scalable systems. Successfully helps founders and revenue leaders fix bottlenecks and establish systems that scale.