Karina Karn
10+ years guiding early-stage and scale-up brands through growth, market expansion and positioning
Fractional CMO — Brand & Growth Strategy · London, UK
Open to advisory
Leadership & Strategy
Makes warm intros to
5
Hours / month
About Karina
I help B2B and SaaS founders and leadership teams validate ideas, define go-to-market strategy, and make high-stakes brand and growth decisions using consumer psychology.
Formerly with Hugo Boss, Donna Karan New York & Hilton, where I gained first-hand insight into how people make decisions in highly competitive environments.
I'm the author of two books and hold a Master’s degree from a leading European university. My work has been featured in Bloomberg Terminal, AP News and IB Times. I’m also a trusted expert for NewtonX, the research network used by Fortune 500 brands, and regularly deliver keynotes, guest lectures and masterclasses on behavioural science.
Company
Karn Group
www.karinakarn.com
Industry
Services
Skills
Published Author
Authored two successful books.
Master's Degree
Holds a Master's degree from a leading European university.
Expert Status
Recognized as a trusted expert for NewtonX, providing insights to Fortune 500 brands.
Behavioral Science
Regularly delivers keynotes, guest lectures, and masterclasses on behavioural science.
Consumer Psychology
Utilizes a deep understanding of consumer psychology to inform strategic business decisions.
Branding Strategy
Expert in advising on high-stakes brand decisions and strategic positioning.
Business Strategy
Defines go-to-market, growth, and brand strategies for early-stage and scale-up brands.
Growth Strategy
Develops and implements strategies to drive brand and customer acquisition growth.
Consulting
Provides expert guidance to founders and brands, including Fortune 500 companies through NewtonX.
Public Speaker
Frequent speaker delivering keynotes, guest lectures, and masterclasses.
Authoring
Authored two published books.
Public Speaking
Regularly delivers keynotes, guest lectures, and masterclasses.
Media Feature
Work has been featured in prominent publications like Bloomberg Terminal, AP News, and IB Times.
Go-to-Market Strategy
Specializes in defining and implementing effective go-to-market strategies.
Entrepreneurship Guidance
Experience helping B2B and SaaS founders with strategic decisions and growth.
Idea Validation
Helps B2B and SaaS founders validate ideas using consumer psychology.
Market Positioning
Guides brands in achieving strong and effective market positioning.
Strategic Decision Making
Specializes in facilitating high-stakes brand and growth decisions.
Market Expansion
Guides brands through effective market expansion strategies.
Writing
Demonstrated writing skills through authoring two books and contributions featured in major media outlets.
Market Research
Provides expert insights through engagement with research networks like NewtonX.
Fashion Industry
Gained industry insights from previous roles with Hugo Boss and Donna Karan New York.
B2B Business Expertise
Focuses on supporting B2B founders and companies in their growth journey.
Consulting Industry
Acts as a trusted expert for research networks serving Fortune 500 brands.
Education
Holds a Master's degree from a leading European university.
Competitive Analysis
Possesses first-hand insight into decision-making in highly competitive environments.
SaaS Business Expertise
Provides specialized guidance to SaaS founders and companies.
Leadership Advisory
Guides leadership teams in making high-stakes brand and growth decisions.
Hospitality Industry
Gained industry insights from previous experience with Hilton.
Technology Industry
Experience and expertise in the SaaS and B2B technology sectors.
Experience
job
Leadership / Strategic Insights
Hilton
Gained first-hand insight into consumer decision-making within a highly competitive hospitality environment.
Contributed to brand and growth decisions within a global hospitality corporation.
job
Leadership / Strategic Insights
Hugo Boss
Gained first-hand insight into consumer decision-making within a highly competitive fashion retail environment.
Contributed to brand and growth decisions within a global fashion brand.
education
Master's Degree
Leading European University
Completed a Master's degree, building a strong academic foundation.
Earned a Master's degree from a leading European university.
job
B2B/SaaS Advisor & Growth Strategist
Independent Consultant
Helps B2B and SaaS founders and leadership teams validate ideas, define go-to-market strategies, and make high-stakes brand and growth decisions using consumer psychology. Guides early-stage and scale-up brands through growth, market expansion, and positioning.
Authored two books, became a trusted expert for NewtonX providing insights to Fortune 500 brands, and regularly delivers keynotes, guest lectures, and masterclasses on behavioural science. Work featured in Bloomberg Terminal, AP News, and IB Times.
job
Leadership / Strategic Insights
Donna Karan New York
Gained first-hand insight into consumer decision-making within a highly competitive fashion retail environment.
Contributed to brand and growth decisions within a prominent fashion house.