I’m Ivo Hristov, founder of KindQuests, based in Sofia, Bulgaria. My background started with psychology, where I developed a strong interest in human behavior, motivation, attention, and decision-making. I later moved into sales and management, which gave me practical experience in how people make choices, how trust is built, and what actually drives action.
Over time, I became especially interested in the gap between attention and behavior. I studied and applied the AIDA framework, which describes the journey from Attention to Interest, then Desire, and finally Action. What interested me most was the final step: why some people move from simply noticing or wanting something to actually doing it, while others do not.
I later worked internationally as a consultant, including in Belarus and the Philippines, which exposed me to different markets, cultures, and ways of operating.
The idea behind KindQuests had been in my mind for years, and in 2025 I began developing it seriously. Since then, I have worked on the product concept, interactive prototype, customer discovery, business model, legal and accounting structure, and preparation for a controlled real-world pilot.
KindQuests is built around a simple thesis: digital platforms have become extremely good at capturing attention, but attention alone does not create real-world outcomes. KindQuests aims to bridge that gap by turning digital attention into verified real-world action through location-based quests, rewards, and measurable business outcomes.
My current focus is execution: proving the core behavior, measuring repeat usage, demonstrating business value, and turning KindQuests from a strong concept into a scalable, fundable company.