
Forbes-featured founder and growth advisor. I help DTC brands, e-commerce companies, agencies, and SaaS businesses scale through AI-driven marketing systems, profit-first performance strategy, and cross-border teams built to execute. I've led multiple teams across these domains to record-breaking growth by fixing structures and building foundations — and now I bring that playbook to founders as an advisor.
Forbes-Featured Growth Advisor | Scaling DTC, E-commerce, SaaS & Agencies | AI Systems, Marketing & Cross-Border Teams | Founder, Leader, Board Member · Austin, TX, USA
Open to advisory
Makes warm intros to
5
Hours / month
I'm the founder, leader, advisor and a Forbes-featured entrepreneur, working at the intersection of AI, performance marketing, and global team building. Over my career I've advised and operated across four worlds — DTC brands, e-commerce marketplaces, marketing agencies, and SaaS — and led multiple teams in each to unprecedented results.
What sets my approach apart is systems thinking. Growth that depends on one heroic marketer or one lucky channel always breaks. I build the machine instead: AI-powered marketing and operations infrastructure, cross-border teams that execute around the clock, and profit-first performance strategy that scales revenue without destroying margins.
Where I add value as an advisor:
Growth & scaling strategy — full-funnel roadmaps for DTC, e-commerce, SaaS, and agency businesses: acquisition, conversion, retention, and expansion into new markets and marketplaces
AI-powered systems — advertising, analytics, forecasting, and reporting infrastructure that lets lean teams operate like enterprise growth departments at a fraction of the cost
Performance marketing & PPC — Amazon Ads, Walmart Connect, Google, and Meta strategy grounded in live campaign data and profit-first budget allocation, not recycled playbooks
Cross-border team building — I've recruited, structured, and led international teams across marketing, operations, and creative, and I help founders do the same: the hiring systems, SOPs, and management cadence that make global teams outperform local ones
Leadership & operations — org design, unit economics, tech stack decisions, agency vs. in-house structure, and preparing your growth story for partners and investors
I'm not a theorist — I'm in the trenches daily, running campaigns, building teams, and shipping AI systems. Everything I advise on is something I'm actively doing right now.
If you're a founder scaling a brand, agency, or SaaS company and want an accomplished operator in your corner — someone who's built the teams, the systems, and the results — let's connect.
Forbes Featured
Recognized by Forbes as a featured entrepreneur for notable achievements.
Leadership
Demonstrated strong leadership by guiding multiple cross-functional and global teams to achieve unprecedented results.
Business Advisory
Provides expert advisory services on growth and scaling strategies, AI-powered systems, performance marketing, and cross-border team building.
Founder
Successfully founded and led multiple companies, demonstrating strong entrepreneurial drive.
Entrepreneurship
A Forbes-featured entrepreneur who has founded, led, and advised numerous ventures across various industries.
Strategic Advisor
Serves as an accomplished operator and growth advisor for founders scaling brands, agencies, and SaaS companies.
Investor Relations
Assists in preparing growth stories and strategies for potential investors.
Growth Strategy
Developed and implemented comprehensive growth and scaling strategies for DTC, e-commerce, SaaS, and agency businesses.
Team Leadership
Successfully led multiple teams to achieve unprecedented results across diverse domains.
AI-powered Systems
Specializes in building AI-powered infrastructure for marketing, operations, advertising, analytics, forecasting, and reporting.
Revenue Growth
Adept at developing strategies that drive significant revenue growth.
PPC (Pay-Per-Click)
Specializes in PPC strategy grounded in live campaign data and profit-first budget allocation.
SaaS
In-depth knowledge of the Software-as-a-Service (SaaS) industry, with experience in scaling SaaS businesses.
Performance Marketing
Expert in developing and implementing profit-first performance marketing strategies across various platforms to scale revenue without destroying margins.
Systems Thinking
Employs a systems thinking approach to build robust, scalable marketing and operations infrastructure.
E-commerce
Proven track record in e-commerce marketplaces, developing strategies for acquisition, conversion, and retention.
DTC Brands
Extensive experience advising and operating within the Direct-to-Consumer (DTC) brand sector.
Customer Outreach
Expert in strategies and systems for effective customer acquisition.
Team Building
Specializes in recruiting, structuring, and leading international, cross-border teams across marketing, operations, and creative functions.
SOP Development
Develops Standard Operating Procedures (SOPs) to ensure consistent execution across teams.
AI Marketing
Leverages AI to build sophisticated marketing infrastructure that enables lean teams to operate efficiently.
Scaling Strategy
Expert in designing and executing strategies that allow businesses to scale revenue efficiently without sacrificing margins.
Achieved Record Growth
Consistently delivered record-breaking growth and unprecedented results in various roles and businesses.
Achieved Unprecedented Results
Consistently led teams to deliver record-breaking growth and unprecedented results across diverse sectors.
Profit-first Strategy
Formulates and implements profit-first performance strategies to scale revenue while preserving margins.
AI Infrastructure
Builds AI-powered marketing and operations infrastructure to enable lean teams to operate efficiently.
Artificial Intelligence (AI)
Expert in leveraging AI for performance marketing, operations infrastructure, and system building.
Full-Funnel Strategy
Develops full-funnel roadmaps encompassing acquisition, conversion, retention, and market expansion.
Full-Funnel Marketing
Expert in designing and implementing full-funnel roadmaps covering acquisition, conversion, retention, and expansion.
AI Systems Development
Involved in shipping and developing AI-powered systems for advertising, analytics, and forecasting.
Operations Infrastructure
Constructs AI-powered operations infrastructure to enhance efficiency and scale.
Meta Ads
Experienced in building and optimizing Meta Ads strategies (Facebook/Instagram) for performance and profit.
PPC
Skilled in managing Pay-Per-Click campaigns, integrating strategy with live campaign data for optimal budget allocation.
Organizational Design
Experienced in organizational design, defining unit economics, and making critical tech stack and business structure decisions.
Organizational Structuring
Structures organizations and teams for optimal performance, especially in cross-border contexts.
Business Operations
Oversees and optimizes operations infrastructure, integrating AI to streamline processes and maximize efficiency.
International Team Management
Manages international teams, implementing effective hiring, SOPs, and management practices.
Global Team Management
Proficient in establishing hiring systems, SOPs, and management cadences that enable global teams to outperform local ones.
Acquisition Strategy
Developed and executed strategies for customer acquisition across DTC, e-commerce, SaaS, and agency businesses.
E-commerce Marketplaces
Extensive experience with e-commerce marketplaces, including strategy for acquisition and expansion.
Cross-border Team Management
Manages cross-border and international teams, implementing effective hiring systems, SOPs, and management cadences.
Global Team Building
Proven ability to recruit, structure, and lead international cross-border teams for high performance.
Analytics Infrastructure
Built and utilized analytics infrastructure to support AI-powered systems and data-driven decision making.
AI Operations
Developed and implemented AI-powered operations infrastructure for enhanced efficiency and performance.
Campaign Management
Actively runs and manages diverse marketing campaigns, staying in the trenches daily.
Google Ads
Adept at managing and optimizing Google Ads campaigns for various business models.
Technology
Operates at the intersection of AI and technology, providing solutions for various tech-enabled businesses.
Marketing Agencies
Experience in advising and operating marketing agencies, understanding their specific growth dynamics.
Conversion Rate Optimization
Focused on improving conversion rates as part of comprehensive full-funnel growth strategies.
Market Expansion
Experienced in guiding businesses through expansion into new markets and marketplaces.
Unit Economics
Deep understanding and application of unit economics to ensure profit-first growth strategies.
Amazon Ads
Experienced in crafting and executing successful advertising strategies specifically for Amazon Ads.
Recruiting
Experienced in recruiting for international teams, establishing effective hiring systems.
Reporting (AI-powered)
Leverages AI-powered systems to generate comprehensive and insightful reports.
Customer Retention
Implemented strategies focused on customer retention and long-term customer value.
Standard Operating Procedures (SOPs)
Developed and implemented SOPs to ensure consistent execution and high performance across teams.
Partner Relations
Supports the preparation of growth narratives for strategic partners.
Financial Forecasting
Utilizes forecasting infrastructure to inform strategic decisions and budget allocation.
Tech Stack Decisions
Informed decision-maker regarding essential technology stacks for business growth and operational efficiency.
Product Management
Involved in shipping AI systems and developing growth-focused products.
Creative Team Management
Experience in leading international creative teams as part of cross-border operations.
Walmart Connect
Proficient in developing advertising strategies for Walmart Connect campaigns.
Agency vs. In-house Strategy
Advises on the strategic decision-making between agency partnerships and in-house capabilities.
Fundraising Strategy
Adept at preparing growth stories for partners and investors, indicating experience in fundraising contexts.
job
Founder & Growth Advisor
Independent Advisor
Advises DTC brands, e-commerce companies, agencies, and SaaS businesses on scaling strategies, AI-driven marketing systems, and cross-border team building; operates at the intersection of AI, performance marketing, and global team building, actively running campaigns, building teams, and shipping AI systems.
Forbes-featured entrepreneur who has led multiple teams to unprecedented results across various industries, building AI-powered marketing and operations infrastructure, and profit-first performance strategies.
milestone
Growth Advisor
Various Clients
Provides expert advisory services to founders of DTC brands, e-commerce companies, agencies, and SaaS businesses.
Helped clients scale through AI-driven marketing systems, profit-first performance strategies, and effective cross-border team building, bringing a proven playbook to achieve record-breaking growth.
milestone
Founder
Various Ventures
Founded and led multiple ventures, operating across DTC brands, e-commerce marketplaces, marketing agencies, and SaaS sectors.
Achieved unprecedented results across various domains by building AI-powered marketing and operations infrastructure and leading high-performing cross-border teams.