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Frankwin Hooglander
CTO & Investor Relations · Meridian, ID, USA
Open to advisory
Customer acquisition · Engineering & Tech · Operations & Finance · Leadership & Strategy
Frankwin is a CTO & Investor Relations who advises early-stage founders. Happy to help with practical next steps, reviews, and intros where relevant. Areas I advise on: Technology Management, Product, Operations, U.S. Market Entry Strategy, Other, Business Operations, Software Systems, Growth Strategy, Customer Acquisition, Growth, Founder, Achievement.
Makes warm intros to
5
Hours / month
Company
Body Shape & Beauty Studios - Idaho
idaho.bodyshape.studio
Body Shape & Beauty Studios is preparing to launch its first U.S. location in the Boise/Meridian, Idaho area. Originally developed in the Netherlands, the concept is a membership-based beauty and wellness studio focused on confidence, body shaping, infrared wellness, EMS, recovery, and modern self-care experiences.
The brand is designed to sit between traditional gyms, spas, salons, and med spas, offering a premium but approachable studio model built around recurring memberships, advanced wellness technology, strong customer experience, and scalable franchise systems.
Company Stage
Prelaunch
Funding Stage
Pre-Seed
Funding Raised
$0 to $100k
Team Size
Just Me/Co-Founders
Annual Revenue
Undisclosed
Founded
2026
Industry
Health & Beauty
Skills
Founder
As part of the founding team for Body Shape & Beauty Studios, Frankwin is instrumental in establishing the U.S. presence of this wellness concept.
Beauty Industry
He applies his industry knowledge to the beauty segment, specifically in body shaping and aesthetic services at Body Shape & Beauty Studios.
Health & Wellness Industry
Frankwin possesses deep expertise in the health and wellness sector, applying it to Body Shape & Beauty Studios' offerings.
Entrepreneurship
Frankwin actively engages in all aspects of building a new venture, from strategy to operations, for Body Shape & Beauty Studios.
Service Business Industry
Frankwin brings a strong background in service businesses to the operational and client experience design of Body Shape & Beauty Studios.
Franchise Management
Frankwin is responsible for developing the franchise infrastructure and scalable systems for Body Shape & Beauty Studios in the U.S.
Technology Management
Frankwin leads the deployment and oversight of technology systems, including smart and advanced wellness technologies, for the studios.
Growth Strategy
He leads the development and execution of the U.S. growth strategy for Body Shape & Beauty Studios' expansion.
U.S. Market Entry Strategy
He is spearheading the strategic entry of Body Shape & Beauty Studios from the Netherlands into the United States market.
Scalability
Frankwin focuses on building scalable operational and franchise platforms to support Body Shape & Beauty Studios' expansion across North America.
Business Operations
He oversees critical operational aspects to ensure the efficient and effective launch and growth of Body Shape & Beauty Studios.
Software Systems
With a background in software systems, Frankwin ensures robust technology foundations for Body Shape & Beauty Studios' operations.
Investor Relations
He manages communications and relationships with investors for the growing Body Shape & Beauty Studios venture.
Automation
Frankwin leverages his background in automation to streamline processes within the Body Shape & Beauty Studios' franchise model.
Service Design
He is involved in crafting the studio's service offerings and client journey to create a confidence-focused, self-care experience.
Fundraising
Frankwin is involved in securing funding for Body Shape & Beauty Studios' U.S. expansion, supported by his investor relations role.
Customer Experience Management
Frankwin emphasizes designing a supportive and strong client experience as a core component of the Body Shape & Beauty Studios model.
Membership Management
He contributes to the development of the membership-based revenue model for Body Shape & Beauty Studios, focusing on recurring client engagement.
Wellness Technology
Frankwin incorporates and manages advanced wellness technologies like infrared and EMS within the Body Shape & Beauty Studios concept.
Experience
job
Co-founder & Head of U.S. Growth & Operations
Body Shape & Beauty Studios
Helping launch Body Shape & Beauty Studios in the United States, starting with the first Idaho studio in the Boise/Meridian area. Responsible for U.S. expansion strategy, investor relations, franchise systems, technology infrastructure, software platform development, vendor coordination, marketing systems, and operational scalability.
Helped structure the U.S. Body Shape & Beauty franchise and studio launch model. Built and planned the franchise technology ecosystem, including CRM, booking, payments, marketing, staff scheduling, member management, access control, cameras, reporting, and automation. Supporting the launch of the first U.S. studio in Idaho as the foundation for future franchise growth across North America. Developed investor materials, founding member launch strategy, studio operating standards, and scalable franchise infrastructure.
job
Founder / CEO
HSP Automation
Founded HSP Automation to help service-based businesses automate workflows, streamline operations, and connect software systems. The company focuses on business process automation, integrations, CRM workflows, scheduling, dispatching, follow-up systems, reporting, and operational efficiency.
Built automation systems that help home service and service-based businesses reduce manual admin work. Developed workflow and integration solutions around platforms such as Housecall Pro and related business systems. Created systems for lead tracking, customer communication, scheduling, reporting, and internal process automation. Used HSP Automation’s software and automation experience to support Body Shape & Beauty’s franchise platform and technology infrastructure.
job
Founder / Owner
Treasure Valley Solutions
Founded Treasure Valley Solutions, a Meridian, Idaho-based smart home, audio/video, low-voltage, security, networking, and automation company serving homeowners, builders, and businesses throughout the Treasure Valley.
Grew Treasure Valley Solutions from a part-time startup into a full-time service business. Built relationships with homeowners, builders, and local businesses across Southwest Idaho. Delivered smart home, home theater, networking, security, structured wiring, camera, access control, and commercial low-voltage projects. Earned local recognition, including Idaho’s Best honors for home audio/video services.
Founder / Product Builder
SOP Manager
Created SOP Manager as a software platform designed to help businesses document procedures, train teams, manage role-based access, track training completion, and standardize operations.
Developed a software platform focused on SOPs, training, process documentation, quizzes, team management, and operational consistency. Built systems to help small businesses scale through better documentation and repeatable processes. Applied SOP Manager concepts and process knowledge to franchise training, employee onboarding, and operational systems for Body Shape & Beauty Studios.