Justin Kistner

Founder of Upfocus

For the last 20 years Justin Kistner has been at the forefront of digital marketing and software product management. Most recently, he served on the executive team during two exits for digital marketing software companies. He has seen how digital ad technology and strategies work at the highest levels. This unique access has come from working for top 10 ad software partners for Google, Facebook, and Twitter. Justin has developed strategies and led the execution of over $10M in Facebook advertising for top brands, such as Nike, Invisalign, and Xfinity. Also notable, he holds a patent for a social engagement scoring algorithm. And, his work has been featured in the American Museum of Advertising. Justin has contributed to top-tier tech publications such as Mashable, VentureBeat and ReadWriteWeb. As a speaker or keynote, he has been an invited presenter at conferences such as ad:tech, OMMA Global, Web 2.0 Expo, Blogworld, eMetrics and Social Fresh. Outside of work, he is a passionate vegetable gardener and Oregon Ducks football fan. He lives in Seattle with his wife and son.

Companies with more than 500 employees employ 96% of all product managers. Yet, 97% of all software companies have less than 500 employees. It's a massive unfair advantage for big tech companies.

Upfocus is on a mission to make quality product management accessible to all software companies. Achieving our mission would mean a greater diversity of tech companies could find and maintain product market fit. We'll do this by helping software teams replace manual product management with modern digital software. Our goal is to make Upfocus the easiest way to be data driven about what to build next.