Roy Bryan
I've spent my career helping bring premium consumer products to market, leading commercial growth, international expansion and product launches across global brands. Rather than seeking investment with just an idea, I chose to invest more than $120,000 of my own capital to develop Jet Fire Pit, validate demand and build a business ready for commercial launch. I'm now looking to partner with experienced investors who can contribute both capital and commercial expertise as we build the next premium outdoor lifestyle brand.
Location
London, UK
Company
JET FIRE PIT
Industry
Consumer Products
Top Skills
Roy Bryan
I've spent my career helping bring premium consumer products to market, leading commercial growth, international expansion and product launches across global brands. Rather than seeking investment with just an idea, I chose to invest more than $120,000 of my own capital to develop Jet Fire Pit, validate demand and build a business ready for commercial launch. I'm now looking to partner with experienced investors who can contribute both capital and commercial expertise as we build the next premium outdoor lifestyle brand.
Location
London, UK
Company
JET FIRE PIT
Industry
Consumer Products
Top Skills
Top Skills
Consumer Products Industry
Over 20 years of experience specifically within the premium consumer product sector.
Go-to-Market Strategy
Skilled in developing and executing comprehensive strategies to bring premium consumer products to market, driving commercial success and brand recognition.
Self-Funding
Invested over $120,000 of personal capital into a startup before seeking external investment.
About Roy
Bio
About Roy Bryan
I'm a commercial leader with more than 20 years' experience building and scaling premium consumer product businesses across international markets. My career has focused on turning innovative products into commercially successful brands through strong go-to-market execution, international expansion, strategic partnerships and disciplined commercial leadership.
I've held senior leadership positions with Navman, Fusion Entertainment (Garmin), Swiss Grill and Kuantic (Stellantis Group), leading businesses through periods of rapid growth, market expansion and commercial transformation. During that time I've built distribution networks across Europe, North America and Asia-Pacific, secured OEM partnerships with global brands, led international sales teams, managed P&L responsibility and worked closely with manufacturing partners to develop, launch and scale premium consumer products.
Throughout my career I've remained close to the customer. Whether demonstrating products at major international exhibitions, developing retail and distributor networks, or leading digital customer acquisition campaigns, I've always believed that successful businesses are built on understanding customer behaviour and translating that insight into effective commercial strategy.
Jet Fire Pit is the culmination of that experience. Rather than seeking investment with just an idea, I chose to invest more than $120,000 of my own capital before approaching external investors. That investment has funded product development, manufacturing readiness, customer validation and commercial planning, resulting in a production-ready business supported by measurable market validation, including more than 5,300 qualified subscribers and 545 paid customer reservations generated through paid acquisition.
I'm now seeking strategic investors who can contribute commercial expertise alongside capital as we prepare for launch. My ambition is not simply to launch another consumer product, but to build a globally recognised premium outdoor lifestyle brand with a scalable direct-to-consumer business model supported by selective retail and international distribution.
Company
JET FIRE PIT
Elevator Pitch
Jet Fire Pit reimagines modern outdoor entertainment around fire. The company has developed a product with validated demand and is launch-ready. They have secured 545 paid customer reservations.
Skills
| Skill | Strength | Explanation |
|---|---|---|
| Consumer Products Industry | Over 20 years of experience specifically within the premium consumer product sector. | |
| Go-to-Market Strategy | Skilled in developing and executing comprehensive strategies to bring premium consumer products to market, driving commercial success and brand recognition. | |
| Self-Funding | Invested over $120,000 of personal capital into a startup before seeking external investment. | |
| Consumer Products | Specialized in creating and commercializing premium consumer product businesses. | |
| Product Commercialisation | Specialized in turning innovative products into commercially successful brands through robust go-to-market execution. | |
| International Expansion Success | Successfully built distribution networks across Europe, North America, and Asia-Pacific. | |
| Commercial Strategy | Developed and executed disciplined commercial strategies to drive growth and market expansion. | |
| Senior Leadership Roles | Held senior leadership positions across multiple global consumer product businesses. | |
| Business Development | Adept at identifying and securing OEM partnerships with global brands and fostering strategic relationships for market expansion. | |
| Business Scaling | Led businesses through periods of rapid growth and market expansion, building scalable models. | |
| Product Commercialization Success | Consistently turned innovative products into commercially successful brands over 20 years. | |
| Business Growth Leadership | Led multiple businesses through periods of rapid growth and market transformation. | |
| Founder | Founded Jet Fire Pit, self-investing over $120,000 to bring a premium outdoor lifestyle brand to market. | |
| Product Commercialization | Expertise in turning innovative products into commercially successful brands with strong market presence. | |
| Premium Products | Focused on the development, launch, and scaling of premium consumer products. | |
| Customer Acquisition Success | Generated over 5,300 qualified subscribers and 545 paid customer reservations. | |
| Scaling | Extensive experience in scaling premium consumer product businesses through rapid growth phases. | |
| Distribution Network Development | Developed extensive retail and distributor networks across multiple continents. | |
| Led Commercial Growth | Consistently led businesses through periods of rapid commercial growth and market expansion. | |
| Market Expansion | Guided businesses through periods of significant market expansion and growth. | |
| Brand Building | Aimed to build globally recognized premium outdoor lifestyle brands with scalable models. | |
| Customer Understanding | Emphasized understanding customer behavior to translate insights into effective commercial strategy. | |
| Business Strategy | Developed and executed effective commercial strategies based on deep customer insights. | |
| P&L Management | Maintained full P&L responsibility, optimizing financial performance during periods of rapid growth. | |
| International Expansion | Spearheaded international expansion initiatives, building distribution networks across multiple continents. | |
| Revenue Growth | Consistently achieved significant revenue growth through effective commercial execution and strategic initiatives. | |
| Sales Team Leadership | Led international sales teams, driving commercial growth and market penetration. | |
| Growth Management | Expert in managing businesses through periods of rapid growth and market expansion. | |
| Managed P&L | Successfully managed P&L responsibility across senior leadership roles, optimizing financial performance. | |
| Sales Leadership | Experienced in leading international sales teams and building distribution networks across Europe, North America, and Asia-Pacific. | |
| Pricing Strategy | Developed effective pricing strategies to maximize revenue and ensure competitive positioning. | |
| Distribution Management | Built and managed extensive international distribution networks across multiple continents. | |
| International Market Expansion | Led efforts to build distribution networks and expand market presence across Europe, North America, and Asia-Pacific. | |
| Product Launch | Directed product launches, from development to market, ensuring launch readiness and commercial success. | |
| Self-Funded Venture | Initiated and funded Jet Fire Pit with over $120,000 of personal capital, demonstrating strong commitment and capability. | |
| Product Scaling | Successfully scaled premium consumer product businesses and individual products through various growth stages. | |
| Channel Sales | Strong experience in channel strategy and managing diverse sales channels for optimal market reach. | |
| Business Transformation | Led businesses through periods of commercial transformation to adapt to market demands. | |
| OEM Partnerships | Secured and managed OEM partnerships with global brands to expand product reach. | |
| Customer Research | Focused on understanding customer behavior and translating insights into effective commercial strategies. | |
| Led Commercial Transformation | Guided businesses through significant commercial transformations, adapting to market changes and driving innovation. | |
| Secured OEM Partnerships | Successfully secured significant OEM partnerships with global brands. | |
| Startup Growth | Focused on driving growth for startups, especially in early-stage commercialisation. | |
| Manufacturing Partnerships | Collaborated closely with manufacturing partners to develop, launch, and scale consumer products. | |
| Business Readiness | Successfully prepared a business for commercial launch, including product, manufacturing, and commercial planning. | |
| Demand Validation | Conducted measurable market validation, including generating qualified subscribers and paid customer reservations. | |
| Entrepreneurship | Demonstrated entrepreneurial spirit by self-funding and building Jet Fire Pit from idea to launch-ready business. | |
| Strategic Partnerships | Forged and nurtured strategic partnerships to support business growth and market penetration. | |
| Digital Customer Acquisition | Led digital customer acquisition campaigns, generating qualified subscribers and paid reservations. | |
| Distributor Management | Expert in building and managing international distribution networks and relationships with distributors. | |
| Retail Strategy | Developed retail networks and implemented selective retail strategies for premium products. | |
| Direct-to-Consumer (D2C) Model | Building a scalable direct-to-consumer business model for new product launches. | |
| Customer Acquisition | Focused on understanding customer behavior and translating insights into effective commercial strategies to acquire new customers. | |
| Built Distribution Networks | Established robust distribution channels across multiple international markets. | |
| Outdoor Lifestyle Industry | Building a new premium outdoor lifestyle brand with a strong market presence. | |
| Lead Generation | Achieved significant lead generation with over 5,300 qualified subscribers for a new product. | |
| Paid Acquisition | Successfully generated 5,300 qualified subscribers and 545 paid customer reservations through paid acquisition efforts. | |
| GPS Technology | In-depth knowledge of GPS technology, likely stemming from roles with Navman or Garmin. | |
| OEM Sales | Successfully secured and managed OEM partnerships with global brands, expanding market penetration. | |
| Certification Planning | Managed planning for product certifications to meet international standards and market requirements. | |
| Cross-Cultural Leadership | Led diverse teams and managed business operations across various international cultures. | |
| Strategic Planning | Led strategic planning processes, turning innovative products into commercially successful brands. | |
| Margin Management | Focused on optimizing product margins through strategic pricing and supply chain management. | |
| Commercial Forecasting | Developed accurate commercial forecasts to guide business strategy and resource allocation. | |
| Business Model Development | Developed scalable direct-to-consumer business models supported by selective retail and international distribution. | |
| IoT Products | Experience working with and developing commercial strategies for IoT products. | |
| Manufacturing Coordination | Worked closely with manufacturing partners to ensure efficient product development and scaling. | |
| Startup Commercialisation | Skilled in commercialising early-stage startups, validating demand, and preparing for market launch. | |
| Partnership Development | Skilled in developing and nurturing strategic partnerships to enhance commercial reach and product distribution. | |
| Digital Marketing | Led digital customer acquisition campaigns, generating qualified subscribers and paid reservations. | |
| Board-Level Reporting | Experienced in preparing and presenting reports to board members and stakeholders. | |
| Executive Communication | Communicated effectively with boards, investors, and internal teams at an executive level. | |
| Fleet Technology | Familiarity with fleet technology applications and market dynamics. | |
| Market Entry Strategy | Expert in developing and executing strategies for successful market entry and international expansion. | |
| Team Leadership | A strong leader capable of building and motivating high-performing commercial teams. | |
| Product Strategy | Formulated comprehensive product strategies to guide development and market positioning. | |
| Customer Discovery | Focused on understanding customer behavior and translating that insight into effective commercial strategy. | |
| Key Account Management | Adept at managing key accounts to foster strong, long-term relationships and drive repeat business. | |
| Logistics Coordination | Coordinated complex logistics for international distribution and supply chain management. | |
| B2B Sales | Proven track record in B2B sales, developing and managing relationships with key business partners. | |
| International Sourcing | Managed international sourcing to optimize manufacturing and supply chain efficiency. | |
| Supply Chain Economics | Understands the economics of the supply chain to optimize costs and efficiency in product delivery. | |
| Consumer Electronics | Extensive experience building and scaling premium consumer product businesses in the electronics sector. | |
| Stakeholder Management | Managed relationships with diverse stakeholders, including investors, partners, and manufacturing entities. | |
| Commercial Leadership | Provided over 20 years of commercial leadership, building and scaling premium consumer product businesses. | |
| Fundraising | Experienced in preparing a business for external investment and engaging with strategic investors. | |
| Pipeline Management | Expertise in managing sales pipelines to optimize sales processes and achieve commercial objectives. | |
| Product Specification | Collaborated with manufacturing partners on detailed product specifications to ensure quality and market readiness. | |
| International Sales | Led international sales teams and expanded market presence across various global regions. | |
| Commercial Team Building | Built and developed high-performing commercial teams capable of driving rapid growth. | |
| Regional Leadership | Provided leadership for businesses across various international regions like EMEA, APAC, and North America. | |
| Manufacturing Planning | Orchestrated manufacturing readiness for a production-ready consumer product business. | |
| Product Development | Engaged closely with manufacturing partners to develop, launch, and scale premium consumer products. | |
| Launch Readiness | Ensured all aspects of a product launch, from manufacturing to marketing, were prepared for market entry. | |
| Investment Seeking | Currently seeking strategic investors to partner on commercial expertise and capital. | |
| Inventory Management | Managed inventory effectively to balance supply with demand and optimize costs. | |
| Connected Hardware | Familiarity with the development and commercialization of connected hardware products. | |
| Negotiation | Proven ability to negotiate complex deals with partners, distributors, and customers. | |
| Marine Electronics | Experience within the marine electronics sector, likely from roles with Navman or Fusion Entertainment. | |
| Outdoor Living | Currently building a brand focused on modern outdoor entertainment and lifestyle products. | |
| Customer Validation | Funded and executed customer validation processes for new product development. | |
| Manufacturing Management | Worked closely with manufacturing partners to develop, launch, and scale premium products. | |
| Direct-to-Consumer (DTC) | Experienced in implementing direct-to-consumer business models and executing digital customer acquisition campaigns. | |
| North America Business Development | Actively developed business and expanded market presence in North America. | |
| Warranty Strategy | Developed and implemented warranty strategies for consumer products. | |
| Sales Forecasting | Proficient in commercial forecasting and pipeline management to ensure consistent revenue growth. | |
| Product Pricing | Developed strategic pricing models to optimize revenue and margin management for premium products. | |
| Executive Leadership | Held senior leadership positions, providing executive guidance and strategic direction. | |
| Commercial Validation | Conducted commercial validation for new ventures, including customer reservations and subscriber acquisition. | |
| Investor Relations | Managed investor communications and built relationships with strategic investors for business growth. | |
| Revenue Model Design | Designed effective revenue models to ensure sustained profitability and growth. | |
| Commercial Due Diligence | Conducted thorough commercial due diligence for strategic partnerships and business ventures. | |
| Performance Management | Managed team performance to achieve commercial objectives and foster professional development. | |
| Enterprise Sales | Experienced in various sales models, including enterprise sales, across different market segments. | |
| Market Validation | Performed rigorous market validation processes to ensure product-market fit and commercial viability. | |
| Early-Stage Growth | Guided startups through periods of early-stage growth, focusing on commercial validation and market entry. | |
| Cross-Functional Leadership | Led cross-functional teams, fostering collaboration between sales, marketing, and manufacturing. | |
| EMEA Leadership | Provided leadership for business operations in the EMEA region. | |
| APAC Leadership | Provided leadership for business operations in the APAC region. | |
| Project Management | Managed product development, manufacturing readiness, and commercial planning for new ventures. | |
| Commercial Operations | Managed comprehensive commercial operations to ensure efficient market execution and sustained business growth. | |
| Supply Chain Management | Managed end-to-end supply chain processes to ensure timely and cost-effective product delivery. | |
| Telematics | Knowledge and experience within the telematics industry. | |
| Crowdfunding Strategy | Familiar with crowdfunding approaches for funding and validating new products. | |
| Consumer Technology | Broad experience across various facets of consumer technology products. | |
| Retail Sales | Skilled in developing retail networks and managing retail sales channels for consumer products. | |
| Outdoor Lifestyle | Building a globally recognized premium outdoor lifestyle brand with a direct-to-consumer model. | |
| Global Distribution | Established and managed global distribution channels for premium consumer products. | |
| Outdoor Heating | Specific experience in the outdoor heating segment, exemplified by Jet Fire Pit. | |
| Trade Show Marketing | Experienced in demonstrating products and engaging customers at major international exhibitions. | |
| Automotive | Gained experience through a leadership role at Kuantic (Stellantis Group). | |
| Digital Customer Acquisition Campaigns | Experienced in leading and executing digital campaigns to validate demand and generate qualified subscribers and paid reservations. | |
| Outdoor Lifestyle Brand | Ambitious to build a globally recognized premium outdoor lifestyle brand with Jet Fire Pit. | |
| Product Demonstrations | Proficient in showcasing and demonstrating products to customers at various events. | |
| Automotive Industry | Held a senior leadership position with Kuantic (Stellantis Group). | |
| Founder Support | Experienced in supporting founders through early-stage growth and commercialisation efforts. | |
| Marine Technology Industry | Held a senior leadership position with Fusion Entertainment (Garmin). | |
| Advisor to Founders | Offers expertise and guidance to other founders on commercialisation and early-stage growth. |
Experiences
JOBJET FIRE PIT
Title
Founder
Position Description
Responsible for investing personal capital, leading product development, manufacturing readiness, customer validation, and commercial planning for a premium outdoor lifestyle brand.
Accomplishment Notes
Self-invested over $120,000, validated demand with 5,300 qualified subscribers and 545 paid customer reservations, and achieved production-ready business status.
JOBNavman, Fusion Entertainment (Garmin), Swiss Grill, Kuantic (Stellantis Group)
Title
Senior Commercial Leader
Position Description
Held senior leadership positions across multiple international companies, focusing on building and scaling premium consumer product businesses through go-to-market execution, international expansion, and strategic partnerships.
Accomplishment Notes
Led businesses through rapid growth, market expansion, and commercial transformation; built distribution networks across Europe, North America, and Asia-Pacific; secured OEM partnerships; led international sales teams; managed P&L responsibility; and developed, launched, and scaled premium consumer products.
JOBFusion Entertainment (Garmin)
Title
Senior Leader
Position Description
Held a senior leadership position, leading businesses through periods of rapid growth, market expansion, and commercial transformation within Fusion Entertainment (Garmin).
Accomplishment Notes
Contributed to building international distribution networks, securing OEM partnerships, leading international sales teams, and managing P&L responsibility.
JOBNavman
Title
Senior Leader
Position Description
Held a senior leadership position at Navman, focusing on building and scaling premium consumer product businesses across international markets.
Accomplishment Notes
Successfully turned innovative products into commercially successful brands through strong go-to-market execution and international expansion.
JOBSwiss Grill
Title
Senior Leader
Position Description
Held a senior leadership position, leading businesses through periods of rapid growth, market expansion, and commercial transformation.
Accomplishment Notes
Contributed to building international distribution networks and securing OEM partnerships.
JOBKuantic (Stellantis Group)
Title
Senior Leader
Position Description
Held a senior leadership position, leading businesses through periods of rapid growth, market expansion, and commercial transformation within the Stellantis Group.
Accomplishment Notes
Contributed to building international distribution networks and securing OEM partnerships.