Top Skills
Executive Producing
Serves as an Executive Producer at Putney, overseeing content creation.
Founded company
Co-founded Putney and currently serves as its CEO.
Executive Leadership
Serves as CEO of Putney, overseeing strategic direction and business operations.
Bio
Elena began her career on the Oprah Winfrey-led series The Women of Brewster Place before building her production foundation in advertising at Leo Burnett, R/GA, and Energy BBDO. She has led award-winning work for brands including Google, Verizon, Samsung, Bayer, Sony, Nintendo, P&G, and Burger King, earning recognition from Ad Age, Cannes Lions, The One Show, Clios, Effies, and the Webbys. As Head of Production at BarkleyOKRP, she drove operational growth across Production, Business Affairs, and Post before co-founding Putney, where she now serves as CEO and Executive Producer. Across every chapter of her career, Elena brings a blend of creative leadership, operational rigor, and a deep commitment to quality craftsmanship, and community impact.
Elevator Pitch
We deliver quality creative content with a process that reduces the friction between strategy, idea and execution and a system designed to drive DTC conversion and retail velocity.
Industries
Consumer Products, Services
Location
Chicago, IL, USA
Website
Company Stage
Launch
| Skill | Strength | Explanation |
|---|---|---|
| Executive Producing | 100 | Serves as an Executive Producer at Putney, overseeing content creation. |
| Founded company | 100 | Co-founded Putney and currently serves as its CEO. |
| Executive Leadership | 100 | Serves as CEO of Putney, overseeing strategic direction and business operations. |
| Entrepreneurship | 100 | Co-founded Putney and successfully leads the company as CEO. |
| Production Management | 90 | Built a strong foundation in advertising production and led production departments at major agencies. |
| Advertising Industry | 90 | Built a strong production foundation through extensive work at leading advertising agencies like Leo Burnett and R/GA. |
| Content Production | 90 | Has a strong foundation in production and acts as an Executive Producer, specializing in developing content systems. |
| Award-Winning Work | 90 | Led award-winning campaigns recognized by prestigious industry accolades such as Cannes Lions, The One Show, Clios, Effies, and Webbys. |
| Creative Leadership | 90 | Consistently brings a blend of creative leadership across every chapter of her career. |
| Operational Growth | 85 | Drove significant operational growth across Production, Business Affairs, and Post departments. |
| Quality Craftsmanship | 85 | Maintains a deep commitment to quality craftsmanship in all production work. |
| Food & Beverage Industry | 85 | Specializes in helping challenger beverage brands and has experience with quick-service restaurants like Burger King. |
| Branding | 85 | Helps challenger beverage brands build cultural credibility and worked with global brands like Google and Samsung. |
| Operational Rigor | 85 | Applies a blend of operational rigor to ensure efficiency and effectiveness in all undertakings. |
| DTC Conversion | 80 | Focuses on building content systems that directly drive direct-to-consumer sales. |
| Content Marketing | 80 | Develops content systems designed to drive DTC conversion and retail velocity. |
| Post-Production Management | 80 | Oversaw post-production operations as Head of Production. |
| Content Systems Design | 80 | Designs and implements content systems that drive specific business outcomes like conversion and velocity. |
| Business Affairs Management | 80 | Drove operational growth within Business Affairs at BarkleyOKRP. |
| E-commerce Industry | 75 | Focuses on driving direct-to-consumer (DTC) conversion through strategic content. |
| Retail Industry | 75 | Aims to increase retail velocity for beverage brands through content strategies. |
| Retail Velocity | 75 | Implements strategies through content systems to enhance retail sales performance for brands. |
| Technology Industry | 75 | Led award-winning work for major technology brands including Google, Verizon, Samsung, Sony, and Nintendo. |
| Consumer Goods Industry | 70 | Managed projects for significant consumer goods brands like P&G. |
| Entertainment Industry | 70 | Began her career working on an Oprah Winfrey-led television series. |
| Community Impact | 70 | Demonstrates a deep commitment to making a positive community impact. |
| Pharmaceutical Industry | 60 | Contributed to campaigns for pharmaceutical brand Bayer. |
Title
Production Role
Position Description
Further developed her production foundation in the dynamic advertising sector.
Accomplishment Notes
Honed production expertise at a prominent digital and advertising agency.
Title
Production Role
Position Description
Built a foundational understanding of production within a leading advertising agency.
Accomplishment Notes
Developed core production skills essential for the advertising industry.
Title
Production Role
Position Description
Strengthened her background in advertising production at a global agency.
Accomplishment Notes
Contributed to various advertising production projects, enhancing practical skills.
Title
Head of Production
Position Description
Led and drove operational growth across the Production, Business Affairs, and Post-Production departments.
Accomplishment Notes
Successfully led award-winning work for major brands including Google, Verizon, Samsung, Bayer, Sony, Nintendo, P&G, and Burger King, earning recognition from Ad Age, Cannes Lions, The One Show, Clios, Effies, and Webbys.
Title
CEO and Executive Producer
Position Description
Co-founder, currently leading the company's strategic vision and operations while overseeing all production efforts for challenger beverage brands.
Accomplishment Notes
Co-founded Putney to create content systems that build cultural credibility, drive DTC conversion, and increase retail velocity for challenger beverage brands.
Title
Production Team Member
Position Description
Began her career contributing to an Oprah Winfrey-led series.
Accomplishment Notes
Gained initial production experience in the entertainment industry.