AI Solutions Architect | Enterprise Consultant | Creator Partnership Strategist

I'm a U.S. Air Force veteran and business strategist who bridges the gap between ambitious vision and practical execution. Based in Milwaukee, Wisconsin, I serve clients nationwide, specializing in AI strategy, systems architecture, and building scalable platforms for both Fortune 100 enterprises and high-profile creators.

My Professional Background
My career is defined by my ability to see the system behind the problem. Where most consultants solve the issue presented to them, I lead discovery processes that uncover the five interconnected challenges hiding behind the one clients think they have. This first-principles approach has made me a trusted advisor to major universities, Fortune 100 companies, and influential creators building digital communities.
My military background as a former Air Force Security Forces member instilled a discipline that permeates my work: "go one more." This mindset drives me to not just recommend solutions, but to architect and build them, ensuring they work in production, not just on paper.

Core Expertise
AI Strategy & Intelligent Automation
I specialize in building AI agents and workflow automation using Claude, n8n, and modern AI frameworks. I help organizations translate complex standard operating procedures into intelligent, automated systems that save thousands of hours while improving accuracy and consistency. My work spans from Fortune 100 AI implementations to building custom agents for specific business processes.

Enterprise Consulting
With deep expertise in Smartsheet, digital transformation, and systems architecture, I've led consulting engagements with Fortune 100 companies and major universities. I co-developed the first off-the-shelf Smartsheet product for the construction industry and regularly design end-to-end digital workflows including CRM systems, project tracking, secure databases, and payment processing.

Creator Partnerships & Platform Development
I co-founded Pull-Up Club with military fitness influencer Austen Alexander (1.6M+ YouTube subscribers), where I serve as the architect behind the entire technical infrastructure. I designed and built the membership systems, Supabase backend, automated email workflows, gamification mechanics, leaderboard logic, and operational frameworks that transformed fitness content into a scalable global community generating recurring revenue.

Through this partnership, I work directly with Night Media, one of the world's leading talent management companies, on brand strategy, partnership opportunities, and growth initiatives. This experience has given me unique insight into how major talent management companies evaluate partnerships and what it takes to build creator-led businesses that scale.

My Business Ventures

Shortreed Consulting
I founded Shortreed Consulting to help businesses scale through AI strategy and systems architecture, delivering production-grade solutions across multiple domains. My firm specializes in intelligent automation, creator platform development, enterprise digital transformation, and strategic consulting for organizations ready to leverage AI and modern technology stacks.

Pull-Up Club (Co-Founder & Systems Architect)
As co-founder alongside Austen Alexander, I built the complete technical and operational infrastructure for a fitness competition platform that combines gamification, community building, and influencer marketing. The platform features monthly challenges, global leaderboards, automated member management, and a proprietary review system, all generating recurring revenue through a $9.99/month or $100/year membership model.

My Approach & Methodology

My consulting methodology is built on three core principles:

1. Discovery Over Assumptions
   I invest significant time understanding the entire ecosystem of how information flows (or fails to flow) within organizations. This reveals the interconnected problems that, when solved holistically, create exponential value rather than incremental improvements.
2. Strategy + Execution
   Unlike consultants who hand off recommendations, I architect and build the solutions I design. This ensures they're not just theoretically sound but practically deployable and production-ready.
3. Systems Thinking
   Whether designing AI workflows for enterprises or building creator platforms, I see the entire system. I understand that a single improvement creates ripple effects across multiple departments, workflows, and stakeholders when properly architected.
   
   Technical Capabilities
   AI & Automation: Claude API, n8n workflow automation, intelligent agent development, prompt engineering, agentic workflow design
   Backend & Infrastructure: Supabase, PostgreSQL, authentication systems, API development, cloud infrastructure (AWS, Azure, GCP experience)
   Frontend & Tools: Modern JavaScript frameworks, Netlify, Resend (email automation), payment processing integration
   Enterprise Platforms: Smartsheet (expert-level), CRM systems, project management tools, cross-platform integration
   Development Philosophy: Production-grade solutions, scalable architecture, security-first design, user experience optimization
   Notable Achievements
   
   Co-developed the first off-the-shelf Smartsheet product for the construction industry
   Built Pull-Up Club from concept to global fitness community with recurring revenue
   Led AI implementation strategy for Fortune 100 companies
   Designed discovery framework at FAM Brands that solved five departmental challenges with one integrated system
   Established direct working relationship with Night Media for creator partnership strategy
   Architected end-to-end platforms handling authentication, payments, gamification, and community management at scale
   
   Industries I Serve
   I maintain an industry-agnostic approach to build diverse use cases and cross-pollinate solutions across sectors. My client experience spans:
   
   Technology & SaaS
   Construction & Manufacturing
   Wellness & Fitness
   Higher Education
   Fortune 100 Enterprises
   Creator Economy & Influencer Marketing
   Healthcare (through paramedical consulting support)
   
   My Personal Background
   
   As a proud U.S. Air Force veteran who served in Security Forces, I bring military discipline and a mission-first mentality to every engagement. My background taught me the importance of reliable systems, clear communication under pressure, and the value of "going one more" when others stop.
   
   Based in Slinger, Wisconsin (Milwaukee area), I work with clients nationwide and maintain a remote-first approach to collaboration. I'm married and actively support my wife's paramedical tattooing business, where I've applied my community-building and platform expertise to help scale her practice.
   
   My Philosophy & Values
   I believe the best solutions come from understanding the deeper system, not just the surface request. Whether working with enterprise clients, building creator platforms, or designing AI workflows, I focus on creating value that compounds over time rather than quick fixes that create technical debt.
   
   My military background instilled values that guide my work: accountability, reliability, continuous improvement, and the importance of supporting your team. These principles show up in how I structure partnerships, deliver on commitments, and build solutions designed to scale sustainably.
   
   Let's Connect
   I'm always open to conversations about AI strategy, creator partnerships, enterprise consulting, or ambitious projects that require both strategic vision and hands-on execution.