Ethan Paulson
I’m Ethan Paulson, founder and AI Solutions Architect at Infinity Rift, building end-to-end AI automation systems that streamline operations and drive growth.
Founder @ Infinity Rift · Texarkana, Texas, US
Open to advisory
Customer acquisition · Product · Engineering & Tech · Leadership & Strategy
Makes warm intros to
5
Hours / month
About Ethan
I’m Ethan Paulson, Founder & CEO of Infinity Rift and lead AI Solutions Architect focused on turning real-world business problems into scalable AI systems. I design and manage end-to-end automation—from discovery and solution design to deployment—so teams can move faster, reduce manual workload, and deliver a better customer experience.
My work centers on AI-driven “growth infrastructures”: voice and chat agents for inbound/outbound communication, automated lead capture and follow-up, CRM pipeline architecture, and workflow orchestration across the tools companies already use. I’ve designed systems that connect marketing, sales, and operations into one integrated engine—pairing multi-channel messaging (calls, SMS, email, web chat, social) with structured data, reporting, and guardrails.
At Infinity Rift, I also lead product and platform development, including ARIA AI, our growth infrastructure platform where I focus on packaging advanced capabilities into simple, repeatable solutions that small businesses and organizations can actually adopt. I’m hands-on with prototyping, integration planning, and implementation—translating business goals into technical requirements, mapping automations, and continuously refining systems based on results.
Above all, I’m committed to building AI that’s practical, measurable, and sustainable. Solutions that don’t just sound impressive, but consistently create time, clarity, and momentum for the people using them.
Company
Infinity Rift LLC
www.infinityrift.com
Infinity Rift is currently focused on home services because it’s one of the best product–market fits for AI automation. Home service businesses win or lose on speed, consistency, and follow-up—missed calls, slow estimates, and dropped leads directly turn into lost revenue. At the same time, operations are repetitive and high-volume: inbound calls and texts, scheduling, dispatch updates, quote requests, review requests, financing questions, and after-hours emergencies. That combination makes home services ideal for AI agents and workflow automation.
Our AI growth infrastructure plugs into the tools home service teams already use and creates an always-on front desk that answers, qualifies, books, and follows up automatically while keeping your team in control. It reduces missed opportunities, shortens time-to-quote, improves customer experience, and frees up office staff and techs from constant administrative interruptions. The result is simple: more booked jobs, smoother operations, better reviews, and scalable growth without needing to hire a bigger admin team.
Funding Stage
Seed
Funding Raised
None/Bootstrapped
Team Size
1-5 employees
Annual Revenue
$100k to $250k
Founded
2017
Industry
Technology
Skills
Founded company
Successfully founded and leads Infinity Rift LLC.
AI Solutions Architecture
Leads the design and management of end-to-end AI automation systems from discovery to deployment.
Automation
Expert in designing and implementing end-to-end automation solutions to reduce manual workload and accelerate team operations.
Entrepreneurship
Founded and leads Infinity Rift LLC as CEO, driving its vision and operational strategy.
AI System Design
Translates real-world business problems into scalable AI system designs, integrating marketing, sales, and operations.
Strategic Planning
Develops and executes strategies to solve real-world business problems with scalable AI solutions.
AI Development
Leads the development of AI products and platforms, including custom growth infrastructure platforms like ARIA AI.
Leadership
Serves as Founder & CEO, leading teams in AI solutions architecture and product development.
Technology
Operates within the technology industry, specializing in AI and automation.
Bootstrapping
Successfully built and grew a company through self-funding, demonstrating resourcefulness and financial discipline.
System Integration
Specializes in integrating disparate marketing, sales, and operational tools into unified, automated engines.
Growth Strategy
Designs and implements AI-driven strategies to generate scalable growth for businesses.
Automated Customer Service
Develops voice and chat agents to provide always-on front desk services.
Conversational AI
Develops voice and chat agents for effective inbound and outbound communication.
Built AI Platform
Led the development and launch of ARIA AI, a growth infrastructure platform.
Operational Efficiency
Designs and implements AI systems to reduce manual workload, improve speed, and streamline operations.
Product Management
Leads product and platform development, focusing on packaging advanced capabilities into simple, repeatable solutions.
Startup Management
Manages a bootstrapped, seed-stage startup with a small team, overseeing all aspects of the business.
Workflow Automation
Orchestrates complex workflows across various business tools to streamline operations.
Bootstrapped Company
Successfully bootstrapped Infinity Rift LLC to generate annual revenue of $100k-$250k.
Project Management
Manages end-to-end automation projects, from solution design to deployment and continuous refinement.
Marketing Automation
Orchestrates workflows to automate marketing and sales processes across various channels.
Customer Experience Management
Designs systems aimed at delivering a better and more consistent customer experience.
Technical Requirements
Proficient in translating high-level business goals into precise technical specifications for development.
System Optimization
Continuously refines and improves AI systems based on performance results and user feedback.
Sales Automation
Implements AI agents and integrated systems to streamline inbound and outbound communication for sales.
CRM Systems
Designs and architects CRM pipeline infrastructures to manage customer relationships and sales processes.
Multi-channel Messaging
Utilizes calls, SMS, email, web chat, and social media for integrated customer communication.
Lead Generation
Develops automated systems for lead capture and follow-up to optimize the sales pipeline.
Home Services
Focused on applying AI automation solutions specifically to the home services industry.
Prototyping
Hands-on experience in prototyping and iterating on AI solutions and platform features.
Education: MBA
Holds a Master of Business Administration degree, indicating a strong foundation in business principles.
Experience
job
Founder & CEO, Lead AI Solutions Architect
Infinity Rift LLC
Designs and manages end-to-end AI automation systems, translating business problems into scalable AI solutions. Leads product and platform development, including ARIA AI, focusing on practical and measurable AI applications for businesses, particularly within the home services sector.
Founded Infinity Rift LLC in 2017, growing it into a bootstrapped company with an annual revenue of $100k-$250k. Developed AI-driven growth infrastructures, including voice and chat agents, automated lead capture, CRM pipeline architecture, and workflow orchestration. Successfully built ARIA AI, a platform packaging advanced AI capabilities into accessible solutions for small businesses.
education
Master of Business Administration (MBA)
University/Institution
Completed advanced studies in business management and strategy.
Obtained an MBA degree, demonstrating expertise in business leadership, operations, and strategic thinking.