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Ryan Gonzales

20+ years in product, design, and revenue strategy. Exited multiple ventures.


About Ryan

Tagline

20+ years in product, design, and revenue strategy. Exited multiple ventures.

Bio

I’m a founder, product strategist, and operator with a background in product design, UX, and revenue strategy. Over the last 20+ years, I’ve worked across consumer tech, marketplaces, and e-commerce, helping businesses scale from zero to multimillion-dollar revenues. I've worked for many startups in different stages from pre-seed to Series B, including a seed-stage YC startup.

I led revenue and product at Shine, taking it from concept to $8M in revenue and $1M ARR. I’ve built and exited multiple startups. Our team at Shine raised funding from Mucker, Entrada, and Swiftarc, and I know firsthand what it takes to build a high-growth, capital-efficient business.

What drives me is solving inefficiencies—whether it’s in how businesses operate, how users experience products, or how industries evolve. I thrive in early-stage environments, working across product, growth, and strategy to bring new ideas to market.

Location

Los Angeles, CA, USA

Last Active

20 hours ago

Company

Name / Logo

Pulltrader

Elevator Pitch

The trading card hobby is a $20B market where millions of collectors already buy and sell every day. But they’re stuck on rails not built for them—generic marketplaces and payment platforms that charge high fees without solving fulfillment or trust. Pulltrader is the AI-native operating system for the hobby: subscription storefronts, vaulting and fulfillment, and intelligence tools that make cards liquid and scalable.

Industry

Technology

Team Size

Just Me/Co-Founders

Funding Stage

Pre-Seed

Funding Raised

$0 to $100k

Annual Revenue

$0 to $100k

Skills

SkillStrengthExplanation
Founder90 / 100Founded multiple startups, including a seed-stage YC startup, and successfully exited multiple ventures.
Product Strategy85 / 100Over 20 years of experience in product strategy, leading product initiatives from concept to multimillion-dollar revenues.
Revenue Strategy85 / 100Led revenue strategies that scaled businesses from zero to multimillion-dollar revenues, including achieving $1M ARR at Shine.
Product Design80 / 100Extensive background in product design and UX, with a focus on creating user-centric products.
Growth Strategy80 / 100Experience in driving growth in early-stage environments, focusing on product, growth, and strategy.
Fundraising80 / 100Raised funding from notable investors such as Mucker, Entrada, and Swiftarc.
Consumer Tech75 / 100Worked across consumer tech, marketplaces, and e-commerce industries.
Marketplaces70 / 100Worked in marketplace environments, understanding the unique challenges and opportunities.
E-commerce70 / 100Experience in scaling e-commerce businesses and understanding market dynamics.

Experiences

JOBShine

Title

Head of Product & Revenue

Position Description

Led revenue and product initiatives, taking the company from concept to $8M in revenue and $1M ARR.

Accomplishment Notes

Successfully scaled the company to $8M in revenue and $1M ARR, raised funding from Mucker, Entrada, and Swiftarc.

JOBPulltrader

Title

Founder

Position Description

StockX meets Shopify. Building infrastructure for the trading card hobby market, focusing on subscription storefronts, vaulting, and AI-powered tools.

Accomplishment Notes

$120K GMV in first 12 months. Increased YoY take rate from ~17% to ~24%.

JOBMultiple Startups

Title

Founder

Position Description

Founded and exited multiple startups in the social, marketplace, and AI/ML verticals.

Accomplishment Notes

Built and exited multiple startups, demonstrating strong entrepreneurial skills.