Ryan Gonzales
20+ years in product, design, and revenue strategy. Exited multiple ventures.
Founder @ Pulltrader · Los Angeles, CA, USA
About Ryan
I’m a founder, product strategist, and operator with a background in product design, UX, and revenue strategy. Over the last 20+ years, I’ve worked across consumer tech, marketplaces, and e-commerce, helping businesses scale from zero to multimillion-dollar revenues. I've worked for many startups in different stages from pre-seed to Series B, including a seed-stage YC startup.
I led revenue and product at Shine, taking it from concept to $8M in revenue and $1M ARR. I’ve built and exited multiple startups. Our team at Shine raised funding from Mucker, Entrada, and Swiftarc, and I know firsthand what it takes to build a high-growth, capital-efficient business.
What drives me is solving inefficiencies—whether it’s in how businesses operate, how users experience products, or how industries evolve. I thrive in early-stage environments, working across product, growth, and strategy to bring new ideas to market.
Company
Pulltrader
www.pulltrader.app
The trading card hobby is a $20B market where millions of collectors already buy and sell every day. But they’re stuck on rails not built for them—generic marketplaces and payment platforms that charge high fees without solving fulfillment or trust. Pulltrader is the AI-native operating system for the hobby: subscription storefronts, vaulting and fulfillment, and intelligence tools that make cards liquid and scalable.
Funding Stage
Pre-Seed
Funding Raised
$0 to $100k
Team Size
Just Me/Co-Founders
Annual Revenue
$100k to $250k
Founded
2025
Industry
Technology
Skills
Product Design
Extensive background in product design and UX, with a focus on creating user-centric products.
Founder
Founded multiple startups and successfully exited multiple ventures.
Product Strategy
Over 20 years of experience in product strategy, leading product initiatives from concept to multimillion-dollar revenues.
Revenue Strategy
Led revenue strategies that scaled businesses from zero to multimillion-dollar revenues, including achieving $1M ARR at Shine.
Growth Strategy
Experience in driving growth in early-stage environments, focusing on product, growth, and strategy.
Fundraising
Raised funding from notable investors such as Mucker, Entrada, and Swiftarc.
E-commerce
Experience in scaling e-commerce businesses and understanding market dynamics.
Marketplaces
Worked in marketplace environments, understanding the unique challenges and opportunities.
Consumer Tech
Worked across consumer tech, marketplaces, and e-commerce industries.
Experience
job
Head of Product & Revenue
Shine
Led revenue and product initiatives, taking the company from concept to $8M in revenue and $1M ARR.
Successfully scaled the company to $8M in revenue and $1M ARR, raised funding from Mucker, Entrada, and Swiftarc.
job
Founder
Pulltrader
StockX meets Shopify. Building infrastructure for the trading card hobby market, focusing on subscription storefronts, vaulting, and AI-powered tools.
$120K GMV in first 12 months. Increased YoY take rate from ~17% to ~24%.
job
Founder
Multiple Startups
Founded and exited multiple startups in the social, marketplace, and AI/ML verticals.
Built and exited multiple startups, demonstrating strong entrepreneurial skills.