FN

Frances Nevarez

• Three-time founder with 20+ years of experience in business management, organizational development, sales, and building scalable operations.

Cofounder & CEO · Sacramento, California, US

Open to advisory

5 hrs / month

Customer acquisition · Product · Operations & Finance · Leadership & Strategy

• Three-time founder with 20+ years of experience in business management, organizational development, sales, and building scalable operations. Areas I advise on: Operations Management, Product, Training & Development, Operations, Personal, Customer Acquisition, Entrepreneurship, Other, Industry, Achievement, Growth Stage Leadership, Strategy.

Makes warm intros to

CustomersTalent
Upgrade to Invite

About Frances

Frances T. Nevarez is a three-time founder with over 20 years of experience in business management, organizational development, and training for companies ranging from startups to Fortune 500s. She was the Founder and President of //PowerUP!, where she designed and delivered award-winning training programs for Hewlett-Packard, AT&T, BIO-RAD, Progressive Insurance, and PeopleSoft, earning “Provider of Choice” status with Hewlett-Packard for 19 years. //PowerUP! partnered with ERG and Motorola to create and deploy all training for the $1.6B TransLink Project, enabling smart card travel across 26 Northern California transit systems. Following the strategic sale of part of //PowerUP! during a personal transition, Frances launched and grew a second company that is currently in the process of being sold. Today, she is the Cofounder & CEO of FutbolConnect, her third company, where she combines her 10+ years of experience in the business of futbol with her deep expertise in building scalable businesses. She has served as Chair as well as Senior Level Executive positions on various Boards and Associations both locally and nationally. Ms. Nevarez was ranked in the Top 100 of the most influential Hispanic Leaders in Hispanic Magazine. She holds a California Teaching Credential (SDS) from the University of California at Berkeley, B.S. in Business Management with a minor in Organizational Development from San Jose State University coupled with a Business Management Certificate from the UCLA Anderson School of Management.

Company

FutbolConnect is building the world’s largest connected amateur futbol ecosystem, a platform designed to give 400M+ youth and women footballers, regardless of geography or income, the opportunity to be seen, connected, discovered and/or recruited

The problem is massive: amateur futbol is invisible. Families spend $695–$12,000 annually on youth sports, yet 500M–1B players worldwide have no digital footprint. Coaches still rely on clipboards, spreadsheets, and travel. Women’s futbol participation has surged 138%, but recruiting remains fragmented and biased. The global market is enormous, 3.5B fans across 200+ countries; yet the amateur segment is underserved and ready for digitization.

FutbolConnect solves this problem by providing youth and women players a digital platform/stage to showcase their talent, promote themselves in the best possible way, connect, chat and share locally as well as globally. All in the palm of their hand and in one location with zero travel, zero showcases, and zero geographic barriers.

Its a multi‑sided platform starting with players, coaches and scouts:

  • AI‑verified skill assessments
  • Gamified challenges and daily engagement
  • Player profiles with highlights, stats, and verification
  • Virtual Scouting and association SaaS
  • Creator marketplace for training, content, and monetization
  • A social feed modeled after IG/TikTok

    This creates marketplace liquidity: players generate content, coaches evaluate talent, and scouts recruit; driving retention, engagement, and monetization.

    Our customer acquisition strategy blends boots‑on‑the‑ground activation, social media marketing and ad campaigns (earned + paid) leading into AI-powered automation, micro‑influencers, MOUs, strategic partnerships, sponsorships, tournaments, and endorsements. This multi‑channel engine drives CAC down from $40 to $12 as the marketplace scales.

    Financially, FutbolConnect is built for profitability. Revenue grows from $81K in 2027 to $5.99M in 2030. Profitability is achieved in 36 months (2029), with net income reaching $3.75M in 2030. User growth scales from 410K to 5.47M installs. OPEX aligns with hiring engineering, product, marketing, operations, and cloud infrastructure.

    We’re raising $1M Pre‑Seed to complete the platform, hire the core team, acquire 300K users, validate unit economics, generate early revenue, and position FutbolConnect for global expansion ahead of the 2027 FIFA Women’s World Cup.

    FutbolConnect is not just a product; it’s a global movement to unlock the hidden 90% of futbol talent the industry ignores and build the world’s first connected amateur futbol ecosystem.

    FutbolConnect™ is a "Global Futbol Ecosystem for Player Development & Talent Discovery." We're helping 400M+ youth & women futbol players get seen, connected, discovered and recruited because talent is everywhere, but opportunity isn't. We fix that!

    Problem
    Talent discovery is broken, outdated, offline, expensive, and limited by geography. Families spend $12B annually on showcases, travel teams, private coaching and in-person recruiting, while 400M+ youth & women futbol players remain invisible.

Solution
FutbolConnect's provides youth and women players a digital platform/stage to showcase their skills, complete AI‑verified assessments, and get discovered by coaches and scouts worldwide. All in the palm of their hand and in one location with zero travel, zero showcases, and zero geographic barriers.

How it Works
Players Join & Build Their Profile:

  • Upload highlights, stats, match videos, pictures, achievements (basically creating their sports resume)
  • Complete AI‑powered skill assessments
  • Perform & compete in gamified challenges
  • Access ongoing, self-paced, training & development by licensed coaches worldwide.

Coaches & Scouts Discover Talent

  • Search verified players by position, age, skill, location
  • Review AI‑verified assessments and video highlights
  • Track player progress and communicate directly
  • Build shortlists and recruit efficiently

    Traction:
    We validated demand in our first pilot with 30,000 players and 200,000 followers. After pivoting to a community first model, we now have 300+ active players, 400,000 organic followers, 15% MoM month installs, formed two strategic partnerships, signed six MOUs, sponsored 25 events/tournaments resulting in our first success story; Karla Ticona, recruited through FutbolConnect.

    Market:
    California → USA → Global (Bolivia first)
    Starting in California (1.15 – 1.30M players) which has the largest youth futbol/soccer ecosystem, highest Hispanic participation and strongest women’s futbol growth


Team:
Our team is uniquely qualified: a three time founder, a cofounder with 35 years of scouting across the Americas, and a CTO who’s built global marketplaces and AI platforms.

Ask/Funding
We’re raising $1M to launch globally, scale to 300K users, and prepare for Series A ahead of the 2027 Women’s World Cup.

Company Stage

Prelaunch

Funding Stage

Seed

Funding Raised

None/Bootstrapped

Team Size

5-10 employees

Annual Revenue

$0 to $100k

Founded

2019

Industry

Sports

Skills

FounderTraining & DevelopmentBusiness ManagementEntrepreneurshipLeadershipOperations ManagementOrganizational DevelopmentTraining & DevelopmentTechnologyStrategyBusiness GrowthProduct ManagementProject ManagementConsultingArtificial IntelligenceSportsSalesEducationPlatform DevelopmentGrowth Stage LeadershipGrowth MarketingTransportationMarketingFundraisingSocial Media MarketingSoftware DevelopmentCompany Exit

Founder

A three-time founder, successfully launching and leading multiple businesses.

Training & Development

Received 'Provider of Choice' status for 19 years, designed award-winning programs, and was ranked a Top 100 influential leader.

Business Management

Over 20 years of experience in business management, leading multiple companies from startups to Fortune 500 clients.

Entrepreneurship

A three-time founder who successfully launched, grew, and strategically exited multiple companies.

Leadership

Served as Founder/President/CEO and held Chair/Senior Executive positions on various national and local boards.

Operations Management

Skilled in building scalable operations for businesses ranging from startups to large corporations.

Organizational Development

Extensive experience in organizational development, including designing and delivering award-winning training programs.

Training & Development

Designed and delivered award-winning training programs for major corporations like Hewlett-Packard and AT&T.

Technology

Extensive experience with technology companies, including Hewlett-Packard, AT&T, PeopleSoft, Motorola, and an AI-powered platform.

Strategy

Demonstrated strategic acumen through the strategic sale of companies and building scalable businesses.

Business Growth

Consistently launched and grew companies, achieving significant user acquisition and market penetration.

Product Management

Managed the creation of award-winning training programs and is currently leading an AI-powered global talent discovery platform.

Project Management

Successfully partnered to create and deploy training for a $1.6B project like TransLink.

Consulting

Provided consulting services through //PowerUP!, designing and delivering training programs for diverse clients.

Artificial Intelligence

Possesses deep AI experience, applying it to training, development, and talent discovery platforms.

Sports

Combines over 10 years of experience in the business of futbol with deep expertise in building scalable businesses.

Sales

Possesses extensive experience in sales, implicitly through managing client relationships and achieving 'Provider of Choice' status.

Education

Holds a California Teaching Credential, a B.S. in Business Management, and a Business Management Certificate.

Platform Development

Co-founded a company focused on building an AI-powered Global Talent Discovery Platform and connected ecosystem.

Growth Stage Leadership

Spent nearly two decades delivering award‑winning programs for Fortune 500 clients such as Hewlett‑Packard, AT&T, BIO‑RAD, Progressive Insurance, and PeopleSoft. I co‑led training for the $1.6B TransLink Project, supporting smart‑card transit across 26 Northern California agencies. I’ve also held senior leadership and board roles nationally and was named one of the Top 100 Most Influential Hispanic Leaders by Hispanic Magazine.

Growth Marketing

Has deep growth experience, evidenced by rapid user acquisition and global early adoption for new platforms.

Transportation

Partnered on the $1.6B TransLink Project, enabling smart card travel across Northern California.

Marketing

Demonstrated ability in marketing strategies, including leveraging social media for growth and driving global early adoption.

Fundraising

Experience includes bootstrapping a company to the seed stage, demonstrating foundational fundraising capabilities.

Social Media Marketing

Utilized social media energy to garner 400K organic followers for FutbolConnect.

Software Development

Involved in digitizing sports recruiting through the development of an AI-powered platform.

Company Exit

Successfully executed a strategic sale of part of her first company and is in the process of selling her second.

Experience

education

B.S. in Business Management with a minor in Organizational Development

San Jose State University

Completed undergraduate studies with a focus on business management and organizational development.

Earned a B.S. in Business Management with a minor in Organizational Development, building a strong foundational knowledge.

education

Business Management Certificate

UCLA Anderson School of Management

Completed a certificate program focusing on advanced business management principles.

Obtained a Business Management Certificate from a prestigious institution, further enhancing business acumen.

job

Cofounder & CEO

FutbolConnect, Inc

Leading the development and growth of an AI-powered Global Talent Discovery Platform for footballers worldwide, digitizing sports recruiting.

Achieved 324 users, 400K organic followers, global early adoption, and successfully recruited the first player through the platform; combines 10+ years in futbol business with expertise in scalable businesses.

milestone

Chair / Senior Level Executive

Various Boards and Associations

Served in leadership capacities on various local and national boards and associations.

Held Chair and Senior Level Executive positions, demonstrating significant leadership and governance experience within diverse organizations.

education

California Teaching Credential (SDS)

University of California at Berkeley

Acquired a teaching credential from the University of California at Berkeley.

Obtained a California Teaching Credential (SDS), demonstrating expertise in educational delivery.

job

Founder

Second Company

Launched and grew a new company following the strategic sale of part of //PowerUP!, focusing on business expansion.

Successfully launched and grew a second company, which is currently in the process of being sold, demonstrating strong entrepreneurial capabilities.

job

Founder and President

//PowerUP!

Designed and delivered award-winning training programs for Fortune 500 companies and managed large-scale training deployments for transit systems.

Designed and delivered award-winning training programs; earned 'Provider of Choice' status with Hewlett-Packard for 19 years; partnered on the $1.6B TransLink Project; strategically sold part of the company.

milestone

Top 100 Most Influential Hispanic Leaders

Hispanic Magazine

Recognized for significant influence and leadership within the Hispanic community.

Ranked in the Top 100 of the most influential Hispanic Leaders, highlighting widespread impact and recognition.