Frances Nevarez
• Three-time founder with 20+ years of experience in business management, organizational development, sales, and building scalable operations.
Cofounder & CEO · Sacramento, California, US
Open to advisory
5 hrs / month
Customer acquisition · Product · Operations & Finance · Leadership & Strategy
• Three-time founder with 20+ years of experience in business management, organizational development, sales, and building scalable operations. Areas I advise on: Operations Management, Product, Training & Development, Operations, Personal, Customer Acquisition, Entrepreneurship, Other, Industry, Achievement, Growth Stage Leadership, Strategy.
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About Frances
Frances T. Nevarez is a three-time founder with over 20 years of experience in business management, organizational development, and training for companies ranging from startups to Fortune 500s. She was the Founder and President of //PowerUP!, where she designed and delivered award-winning training programs for Hewlett-Packard, AT&T, BIO-RAD, Progressive Insurance, and PeopleSoft, earning “Provider of Choice” status with Hewlett-Packard for 19 years. //PowerUP! partnered with ERG and Motorola to create and deploy all training for the $1.6B TransLink Project, enabling smart card travel across 26 Northern California transit systems. Following the strategic sale of part of //PowerUP! during a personal transition, Frances launched and grew a second company that is currently in the process of being sold. Today, she is the Cofounder & CEO of FutbolConnect, her third company, where she combines her 10+ years of experience in the business of futbol with her deep expertise in building scalable businesses. She has served as Chair as well as Senior Level Executive positions on various Boards and Associations both locally and nationally. Ms. Nevarez was ranked in the Top 100 of the most influential Hispanic Leaders in Hispanic Magazine. She holds a California Teaching Credential (SDS) from the University of California at Berkeley, B.S. in Business Management with a minor in Organizational Development from San Jose State University coupled with a Business Management Certificate from the UCLA Anderson School of Management.
Company
FutbolConnect, Inc
www.futbolconnect.com
FutbolConnect™ is a Global Futbol Ecosystem connecting players with coaches, scouts, and real opportunities.
Problem
500M–1B youth and women amateur footballers (male & female, 13+, recreational & competitive) remain hidden, because today’s global futbol ecosystem is fragmented, outdated, and inaccessible. Most players have no digital footprint, no visibility, and no pathway to opportunity, while coaches and scouts lack the tools to find and evaluate talent at scale.
Solution
FutbolConnect™ gives players the ability to be seen, connected, discovered, and recruited by making global futbol talent visible, measurable, and accessible. Coaches and scouts gain verified skill data, structured profiles, and virtual scouting tools that reveal untapped talent through technology they’ve never had.
How it Works
FutbolConnect fixes this.
We’re the platform where young players build verified proof of their ability, track their progress, and get seen; from any field, anywhere.
Players upload clips or complete simple skill challenges. Our AI organizes their evidence into a verified football profile scouts can search by position, age, and skill.
We validated demand in our first pilot with 30,000 players and 200,000 followers. After pivoting to a community first model, we now have 300 active players, 400,000 organic followers, 10% month over month installs, and our first success story; Karla Ticona, recruited through FutbolConnect.
Our team is uniquely qualified: a three time founder, a cofounder with 35 years of scouting across the Americas, and a CTO who’s built global marketplaces and AI platforms.
We’re raising $1M to launch globally, scale to 300K users, and prepare for Series A ahead of the 2027 Women’s World Cup.
Company Stage
Prelaunch
Funding Stage
Seed
Funding Raised
None/Bootstrapped
Team Size
5-10 employees
Annual Revenue
$0 to $100k
Founded
2019
Industry
Sports
Skills
Founder
A three-time founder, successfully launching and leading multiple businesses.
Training & Development
Received 'Provider of Choice' status for 19 years, designed award-winning programs, and was ranked a Top 100 influential leader.
Business Management
Over 20 years of experience in business management, leading multiple companies from startups to Fortune 500 clients.
Entrepreneurship
A three-time founder who successfully launched, grew, and strategically exited multiple companies.
Leadership
Served as Founder/President/CEO and held Chair/Senior Executive positions on various national and local boards.
Operations Management
Skilled in building scalable operations for businesses ranging from startups to large corporations.
Organizational Development
Extensive experience in organizational development, including designing and delivering award-winning training programs.
Training & Development
Designed and delivered award-winning training programs for major corporations like Hewlett-Packard and AT&T.
Technology
Extensive experience with technology companies, including Hewlett-Packard, AT&T, PeopleSoft, Motorola, and an AI-powered platform.
Strategy
Demonstrated strategic acumen through the strategic sale of companies and building scalable businesses.
Business Growth
Consistently launched and grew companies, achieving significant user acquisition and market penetration.
Product Management
Managed the creation of award-winning training programs and is currently leading an AI-powered global talent discovery platform.
Project Management
Successfully partnered to create and deploy training for a $1.6B project like TransLink.
Consulting
Provided consulting services through //PowerUP!, designing and delivering training programs for diverse clients.
Artificial Intelligence
Possesses deep AI experience, applying it to training, development, and talent discovery platforms.
Sports
Combines over 10 years of experience in the business of futbol with deep expertise in building scalable businesses.
Sales
Possesses extensive experience in sales, implicitly through managing client relationships and achieving 'Provider of Choice' status.
Education
Holds a California Teaching Credential, a B.S. in Business Management, and a Business Management Certificate.
Platform Development
Co-founded a company focused on building an AI-powered Global Talent Discovery Platform and connected ecosystem.
Growth Stage Leadership
Spent nearly two decades delivering award‑winning programs for Fortune 500 clients such as Hewlett‑Packard, AT&T, BIO‑RAD, Progressive Insurance, and PeopleSoft. I co‑led training for the $1.6B TransLink Project, supporting smart‑card transit across 26 Northern California agencies. I’ve also held senior leadership and board roles nationally and was named one of the Top 100 Most Influential Hispanic Leaders by Hispanic Magazine.
Growth Marketing
Has deep growth experience, evidenced by rapid user acquisition and global early adoption for new platforms.
Transportation
Partnered on the $1.6B TransLink Project, enabling smart card travel across Northern California.
Marketing
Demonstrated ability in marketing strategies, including leveraging social media for growth and driving global early adoption.
Fundraising
Experience includes bootstrapping a company to the seed stage, demonstrating foundational fundraising capabilities.
Social Media Marketing
Utilized social media energy to garner 400K organic followers for FutbolConnect.
Software Development
Involved in digitizing sports recruiting through the development of an AI-powered platform.
Company Exit
Successfully executed a strategic sale of part of her first company and is in the process of selling her second.
Experience
education
B.S. in Business Management with a minor in Organizational Development
San Jose State University
Completed undergraduate studies with a focus on business management and organizational development.
Earned a B.S. in Business Management with a minor in Organizational Development, building a strong foundational knowledge.
education
Business Management Certificate
UCLA Anderson School of Management
Completed a certificate program focusing on advanced business management principles.
Obtained a Business Management Certificate from a prestigious institution, further enhancing business acumen.
job
Cofounder & CEO
FutbolConnect, Inc
Leading the development and growth of an AI-powered Global Talent Discovery Platform for footballers worldwide, digitizing sports recruiting.
Achieved 324 users, 400K organic followers, global early adoption, and successfully recruited the first player through the platform; combines 10+ years in futbol business with expertise in scalable businesses.
milestone
Chair / Senior Level Executive
Various Boards and Associations
Served in leadership capacities on various local and national boards and associations.
Held Chair and Senior Level Executive positions, demonstrating significant leadership and governance experience within diverse organizations.
education
California Teaching Credential (SDS)
University of California at Berkeley
Acquired a teaching credential from the University of California at Berkeley.
Obtained a California Teaching Credential (SDS), demonstrating expertise in educational delivery.
job
Founder
Second Company
Launched and grew a new company following the strategic sale of part of //PowerUP!, focusing on business expansion.
Successfully launched and grew a second company, which is currently in the process of being sold, demonstrating strong entrepreneurial capabilities.
job
Founder and President
//PowerUP!
Designed and delivered award-winning training programs for Fortune 500 companies and managed large-scale training deployments for transit systems.
Designed and delivered award-winning training programs; earned 'Provider of Choice' status with Hewlett-Packard for 19 years; partnered on the $1.6B TransLink Project; strategically sold part of the company.
milestone
Top 100 Most Influential Hispanic Leaders
Hispanic Magazine
Recognized for significant influence and leadership within the Hispanic community.
Ranked in the Top 100 of the most influential Hispanic Leaders, highlighting widespread impact and recognition.