For more than 30 years, I've been building high-performing sales organizations, leading enterprise growth initiatives, and helping technology companies transform revenue performance. Throughout my career, one question continued to surface:

𝗪𝗵𝘆 𝗶𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗶𝗹𝗹 𝘀𝗼 𝘂𝗻𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲?

Despite billions invested in partner programs, most organizations continue to struggle with inconsistent execution, low seller engagement, poor attribution, and revenue that depends more on relationships than repeatable processes.

That challenge led me to found 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗙𝗼𝗿𝗰𝗲 and develop 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴, a revenue execution methodology that transforms partner sales from an opportunistic model into a measurable production system.

Today, Channel Force is pioneering the 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗥𝗫𝗢𝗦) 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆, an AI-powered platform that combines strategic advisory, 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 training, and execution intelligence to help organizations engineer predictable revenue growth.

Our 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗜𝗤, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗜𝗤, 𝗮𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗤 applications enable organizations to plan capacity, activate partner sellers, execute repeatable sales plays, measure performance, and continuously optimize revenue execution through AI-driven recommendations.

Organizations adopting our methodology and platform experience:

• Up to 𝟮× 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵
• 5× 𝗺𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘀𝗲𝗹𝗹𝗲𝗿𝘀
• 10–30% 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗰𝗹𝗼𝘀𝗲 𝗿𝗮𝘁𝗲𝘀
• Greater revenue predictability with 𝗹𝗼𝘄𝗲𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗰𝗼𝘀𝘁𝘀

Before founding Channel Force, I spent three decades leading enterprise and channel sales with companies including Juniper Networks, Cloud Harmonics, Avaya, 3Com, Bell Atlantic, and CoSine Communications, consistently exceeding revenue objectives.

I'm also the author of Channel Force and The Partner Powered Revenue Revolution, where I introduce the principles behind Structured Performance Partnering™ and the evolution of the Partner Revenue Architect™.

I believe the future of growth isn't about managing partner programs. It's about engineering revenue execution.

If you're a CRO, Channel Chief, or Revenue Leader looking to build a more predictable, scalable, AI-powered revenue engine, I'd welcome the opportunity to connect.

Email: Craig@channel-force.com

Seeking B2B Tech Revenue Leaders to Fix the 95% Inactive Partner Problem (Pilot RXOS)

Problem:
Most technology companies struggle with unpredictable partner revenue. Millions are spent on CRMs and PRMs, yet less than 5% of partner sellers actively generate revenue because existing software manages relationships—it doesn't engineer execution.

Solution:
At Channel Force, we built RXOS—the world’s first Revenue Execution Operating System for partner ecosystems. Powered by our Structured Performance Partnering™ methodology, RXOS plans revenue, activates partner sellers, orchestrates deal execution, and uses predictive analytics to make indirect revenue as predictable as direct sales.

Where We Are Today:

Founded by 30-year enterprise sales executive & 2x channel author Craig Booth.
$100K+ in Revenue .
Proven methodology deployed across enterprise tech organizations.

The Ask / Ideal Early Adopter:
We are selecting 5 growth-stage or enterprise B2B tech companies to participate in our Early Adopter / Design Partner Program.

Ideal Fit:

B2B SaaS or Technology companies running an indirect/partner sales program.
20+ active or prospective channel partners.
Seeking predictable partner revenue without expanding headcount.

If you lead revenue or partnerships and want to engineer execution across your channel, or if you know a CRO who does, let’s connect.

We're not building another sales tool—we're building the operating system that powers the future of AI-driven revenue execution.