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WG

Wally Ghnaim

I am an operations and mobility executive focused on building scalable organizations that combine technology‑enabled platforms with strong operational infrastructure.

Co-Founder · US

Open to advisory

5 hrs / month

Product · Operations & Finance

I am an operations and mobility executive focused on building scalable organizations that combine technology‑enabled platforms with strong operational infrastructure. Areas I advise on: Operations Management, Product, Co-Founder, Operations, Achievement, Entrepreneurship.

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About Wally

"I spent 34 years in the trenches of mobile auto service, leading operations through two successful exits (MobileAuto Concepts, Nanoo Mobile). I've seen the industry's $564k/unit revenue leakage firsthand, which is why I co-founded ROADe. We’ve combined deep domain expertise with a modern, AI-first tech stack to solve the biggest efficiency gap in the $85B mobile auto sector. I am currently focused on scaling our usage-based platform to 10,000 shops."

Company

The Operating System for Mobile Auto Service

ROADe is the AI-native, white-label platform purpose-built to launch, manage, and scale mobile automotive service.

From intelligent dispatch and guided field repairs to real-time diagnostics, customer communication, and on-site payments, ROADe brings the entire mobile-service operation into one connected platform.

Legacy software manages the repair bay. ROADe runs the field.

Company Stage

Growth

Funding Stage

Pre-Seed

Funding Raised

None/Bootstrapped

Team Size

Just Me/Co-Founders

Annual Revenue

$0 to $100k

Location

Atlanta, GA, USA

Founded

2022

Industries

Services, Technology

Skills

Platform DevelopmentFleet Management SoftwareAutomotive & Fleet SoftwareMobility SectorFleet ManagementMobility IndustryMobile Auto Repair SoftwareMobile Auto Repair TechnologyLeadershipEntrepreneurshipOperations ManagementExecutive LeadershipMobile Auto RepairOperational Systems DesignAuto Repair ManagementOperational ScalingFleet Services TechnologyFleet Management IndustryBootstrappingAutomotive Service EcosystemOperational InfrastructureOperational Systems DevelopmentOperational Infrastructure DevelopmentTechnology IndustryProduct ManagementScaling OperationsShop Management SystemsEnterprise Platform ExpansionEnterprise SoftwareCo-FounderBootstrapped CompanyOrganizational DevelopmentShop ManagementPerformance MetricsSolo EntrepreneurshipCloud-Native SystemsDigital Vehicle Inspection SoftwareProcess ImprovementWork Order Management SoftwareAppointment Management SoftwareDispatch SystemsReal-time DiagnosticsRepair Order ManagementBusiness DevelopmentOEM PartnershipsPartner ManagementDeveloped Software ProductBusiness GrowthBusiness StrategyCompany ScalingAI TechnologyProject ManagementFinancial ManagementFundraising

Platform Development

Experienced in building and launching technology-enabled platforms for various ecosystems.

Fleet Management Software

Created and managed software solutions tailored for fleet operations.

Automotive & Fleet Software

Expertise in creating purpose-built software for dispatch, repair orders, real-time diagnostics, and consumer booking within the automotive and fleet sectors.

Mobility Sector

An executive focused on the mobility sector, combining technology with operational infrastructure.

Fleet Management

Deep knowledge of fleet operations and services, reflected in platform development for the sector.

Mobility Industry

Experienced executive focused on the evolving mobility sector.

Mobile Auto Repair Software

Specialized in creating software solutions for mobile automotive technicians.

Mobile Auto Repair Technology

Built a purpose-built platform specifically for mobile auto repair services.

Leadership

Focused on leadership to build durable operational systems and align teams.

Entrepreneurship

Experience in startup development, including founding and bootstrapping a technology company.

Operations Management

As an operations executive, focused on building scalable organizations.

Executive Leadership

Served as an executive in operations and mobility, leading organizations through various growth stages.

Mobile Auto Repair

Experienced in the mobile auto repair service sector and its unique operational challenges.

Operational Systems Design

Expertise in designing and implementing robust operational systems for sustainable growth.

Auto Repair Management

Created an all-in-one software solution tailored for modern automotive repair shops.

Operational Scaling

Guided organizations through significant phases of operational scaling to support growth.

Fleet Services Technology

Developed a platform tailored for fleet services and operators.

Fleet Management Industry

Demonstrated expertise within the fleet ecosystem and its operational needs.

Bootstrapping

Successfully bootstrapped ROADe, managing its initial funding and development independently.

Automotive Service Ecosystem

Comprehensive understanding of the full automotive service ecosystem, including independent shops and OEMs.

Operational Infrastructure

Skilled in developing and implementing robust operational infrastructure.

Operational Systems Development

Focuses on building durable operational systems and strong infrastructure.

Operational Infrastructure Development

Focused on building strong operational infrastructure to complement technology-enabled platforms.

Technology Industry

Focused on building technology-enabled platforms within various industries.

Product Management

Managed the creation of a comprehensive shop management system from concept to execution.

Scaling Operations

Focused on building scalable organizations and expanding operational systems.

Shop Management Systems

Developed ROADe, a comprehensive shop management system for the automotive service ecosystem.

Enterprise Platform Expansion

Managed and led the expansion of enterprise platforms.

Enterprise Software

Experience with developing and expanding enterprise platform solutions across ecosystems.

Co-Founder

Founded and leads ROADe, a automotive management system for mobile auto repair & fleet services.

Bootstrapped Company

Successfully bootstrapped ROADe, demonstrating strong financial management and resourcefulness.

Organizational Development

Focused on building scalable and robust organizational structures.

Shop Management

Created a shop management system for mobile auto repair and fleet services.

Performance Metrics

Proficient in utilizing and aligning performance metrics to drive sustainable growth.

Solo Entrepreneurship

Founded and leads ROADe as a solo entrepreneur.

Cloud-Native Systems

My current work involves developing a cloud-native system for the automotive service ecosystem.

Digital Vehicle Inspection Software

Incorporated digital vehicle inspection capabilities into a comprehensive system.

Process Improvement

Experienced in building durable operational systems to improve efficiency and performance.

Work Order Management Software

Developed functionality for managing work orders within a digital platform.

Appointment Management Software

Integrated appointment management features into a robust software platform.

Dispatch Systems

Integrated dispatch functionality into the ROADe platform.

Real-time Diagnostics

Incorporated real-time diagnostics features into the ROADe platform.

Repair Order Management

Managed the development of repair order capabilities within a service platform.

Business Development

Engaged with various partners including independent shops, mobile technicians, and OEMs.

OEM Partnerships

Experience working with Original Equipment Manufacturers (OEMs) and DMS partners.

Partner Management

Understands the landscape of OEM/DMS partners within the automotive ecosystem.

Developed Software Product

Developed an all-in-one auto repair software system, bringing a new product to market.

Business Growth

Focused on strategies and systems that enable and sustain business expansion.

Business Strategy

Develops strategies for sustainable growth and enterprise platform expansion.

Company Scaling

Led organizations through significant operational scaling and growth phases.

AI Technology

Developed ROADe, a platform built on AI Tech Assist Technology.

Project Management

Oversees projects from conception to completion, particularly in software and platform development.

Financial Management

Manages financial resources effectively, including bootstrapping and operational budgeting.

Fundraising

Successfully bootstrapped a company, managing its financial needs without external funding.

Experience

job

Founder / CEO

ROADe

Founded and leads ROADe, developing a cloud-native shop management system with AI Tech Assist for mobile auto repair and fleet services, encompassing dispatch, repair orders, real-time diagnostics, and consumer booking.

Successfully founded and bootstrapped ROADe in 2022 as a solo entrepreneur, creating a unified and intelligent platform that streamlines the entire operation for the automotive service ecosystem.