Donald Edwards
Founder of FORFE, a fintech platform helping consumers manage subscription payments through payday-aligned payment coordination. Experienced entrepreneur focused on financial wellness, payment infrastructure, and reducing subscription-related financial stress. Currently building FORFE’s virtual card and subscription wallet ecosystem in partnership with banking and fintech providers.
Location
Nashville, Tennessee, US
Company

Devall Holdings LLC DBA FORFE
Industry
Technology
Top Skills
Donald Edwards
Founder of FORFE, a fintech platform helping consumers manage subscription payments through payday-aligned payment coordination. Experienced entrepreneur focused on financial wellness, payment infrastructure, and reducing subscription-related financial stress. Currently building FORFE’s virtual card and subscription wallet ecosystem in partnership with banking and fintech providers.
Location
Nashville, Tennessee, US
Company

Devall Holdings LLC DBA FORFE
Industry
Technology
Top Skills
Founder
Founded Forfe, a fintech platform focused on subscription payment coordination.
Fintech
Deep understanding of the fintech sector, focusing on financial wellness, payment infrastructure, and subscription intelligence.
Entrepreneurship
Extensive experience as a founder and CEO in the fintech startup ecosystem.
Bio
Founder & CEO of Forfe — a Coordination-as-a-Service (CaaS) fintech platform that aligns subscription billing with user paydays to eliminate overdrafts and involuntary churn.
Built on Plaid's financial data infrastructure, Forfe auto-detects subscriptions, predicts payday cycles, and coordinates payment timing — without holding funds or acting as a bank. Think of it as the recurring expense operating system that sits between payroll and billing.
Pre-seed stage. Live product. Actively raising on Wefunder (wefunder.com/forfe). Looking for fintech-focused angels and advisors who understand the $800B subscription economy and the $7.7B overdraft problem it creates.

Elevator Pitch
FORFE is a subscription payment intelligence platform that helps consumers align their subscription payments with their actual payday schedule.
Today, millions of people have subscriptions coming out at the wrong time, causing overdrafts, declined payments, and unnecessary financial stress. Most solutions tell users to cancel subscriptions. We take a different approach.
FORFE coordinates subscription payments around a user’s income cycle by analyzing pay schedules and subscription obligations. Users fund a dedicated subscription wallet, and our platform helps ensure funds are available when bills are due.
We’re building a future where consumers can manage all of their subscriptions through one organized payment experience while helping subscription companies reduce failed payments and customer churn.
Our mission is simple: coordination over cancellation. Instead of asking people to give up the services they value, we help them manage those services more effectively.
Industry
Technology
Location
Clarksville, TN, USA
Website
gerforfe.com
Company Stage
Prelaunch
| Skill | Strength | Explanation |
|---|---|---|
| Founder | Founded Forfe, a fintech platform focused on subscription payment coordination. | |
| Fintech | Deep understanding of the fintech sector, focusing on financial wellness, payment infrastructure, and subscription intelligence. | |
| Entrepreneurship | Extensive experience as a founder and CEO in the fintech startup ecosystem. | |
| Fintech Industry | Specialized knowledge and experience in the financial technology industry. | |
| CEO | Serves as CEO, leading all aspects of Forfe's strategic direction, operations, and product development. | |
| Fintech Platform Development | Designed and built Forfe, a CaaS fintech platform for subscription payment coordination. | |
| Subscription Management | Expertise in aligning subscription billing with user paydays to prevent overdrafts and involuntary churn. | |
| Business Strategy | Developed the strategic vision for Forfe as a Coordination-as-a-Service (CaaS) platform for the subscription economy. | |
| Live Product Launch | Successfully launched a live fintech product, Forfe, a Coordination-as-a-Service platform. | |
| Leadership | Serves as CEO, leading the strategic direction and development of Forfe. | |
| Financial Wellness | Dedicated to improving consumer financial wellness by reducing stress related to subscription payments and overdrafts. | |
| Technology Industry | Operates within the broader technology industry, specifically in the fintech sector. | |
| Startup Management | Manages a pre-seed stage fintech startup, overseeing product launch, fundraising, and strategic growth. | |
| Technology | Operates within the technology industry, developing innovative software solutions for financial challenges. | |
| Subscription Economy | Deep understanding of the global subscription economy and its associated challenges. | |
| Strategy | Developed a unique Coordination-as-a-Service strategy for subscription payment management. | |
| Building Product | Successfully developed and launched a live pre-seed fintech product, Forfe, built on Plaid's financial infrastructure. | |
| Pre-Seed Fundraising | Actively engaged in raising pre-seed funding for Forfe, including through Wefunder. | |
| Financial Wellness Solutions | Developed solutions aimed at reducing financial stress and eliminating overdrafts for consumers. | |
| Problem Solving | Adept at identifying and solving complex financial problems such as overdrafts and involuntary churn through innovative fintech solutions. | |
| Payment Infrastructure | Focused on building robust payment solutions and infrastructure for recurring expenses. | |
| Financial Data Infrastructure (Plaid) | Built Forfe's platform using Plaid's financial data infrastructure for detecting and analyzing subscriptions. | |
| Market Analysis | Demonstrated understanding of the $800B subscription economy and the $7.7B overdraft problem it creates. | |
| Payment Systems | Designed and implemented systems to auto-detect subscriptions, predict payday cycles, and coordinate payment timing. | |
| Product Management | Managed the entire product lifecycle of Forfe, from concept to a live and actively developing platform. | |
| Financial Services Industry | Working within the broader financial services sector with a focus on consumer financial health. | |
| Fundraising | Actively raising capital and attracting investors for a pre-seed stage fintech company. | |
| Churn Reduction | Focused on eliminating involuntary churn for subscription services through innovative payment coordination. | |
| Investor Relations | Engaging with fintech-focused angels and advisors for strategic guidance and funding. | |
| Plaid Integration | Built Forfe on Plaid's financial data infrastructure for auto-detecting subscriptions and predicting payday cycles. | |
| Business Development | Building strategic partnerships with banking and fintech providers to expand Forfe's ecosystem. | |
| Digital Wallet Development | Developing a dedicated subscription wallet ecosystem within the Forfe platform for an organized payment experience. | |
| Banking | Engages with banking providers to integrate and expand Forfe's payment solutions and ecosystem. | |
| Predictive Analytics | Implemented features to predict payday cycles for optimized payment timing. | |
| Banking Industry | Engaging with banking providers for strategic partnerships and platform integration. | |
| Automation | Developed automated processes for subscription detection and payment coordination. | |
| Go-to-Market Strategy | Orchestrates the market entry and growth strategy for Forfe's innovative fintech platform. | |
| Subscription Wallet Development | Developing a dedicated subscription wallet ecosystem as part of Forfe's platform. | |
| Virtual Card Development | Currently building a virtual card ecosystem for subscription management within Forfe. | |
| Partnership Development | Engages in strategic partnerships with banking and fintech providers to build Forfe's virtual card and subscription wallet ecosystem. |
Title
Founder & CEO
Position Description
Led the development and strategic vision for Forfe, a Coordination-as-a-Service (CaaS) fintech platform designed to align subscription billing with user paydays, thereby eliminating overdrafts and involuntary churn. Responsible for overseeing product development, financial infrastructure integration, and market strategy for the recurring expense operating system.
Accomplishment Notes
Successfully built a live pre-seed product on Plaid's financial data infrastructure. Actively raising funding on Wefunder and established partnerships for building a virtual card and subscription wallet ecosystem, aiming to solve the $7.7B overdraft problem within the $800B subscription economy.
Title
Founder & CEO
Position Description
Responsible for leading the development and strategic direction of Forfe, a Coordination-as-a-Service (CaaS) fintech platform. Oversees product development, financial infrastructure integration, and business partnerships to align subscription billing with user paydays and eliminate overdrafts and involuntary churn.
Accomplishment Notes
Founded Forfe, achieving pre-seed stage with a live product. Successfully built a fintech platform on Plaid's financial data infrastructure, is actively raising funding on Wefunder, and is establishing key partnerships with banking and fintech providers, including developing a virtual card and subscription wallet ecosystem.