Alana Weaver
Founder building ARMA HOUSE, the first American luxury performance fashion house, with a background in high-trust consumer brand creation, premium sales psychology, and scalable market positioning.
Founder & Creative Director| ARMA HOUSE--First American Luxury Performance Fashion House · Indianapolis, IN, USA
Open to advisory
Customer acquisition · Product · Engineering & Tech · Leadership & Strategy
Makes warm intros to
5
Hours / month
About Alana
I am a multi-industry founder with more than two decades of experience building premium consumer-facing businesses across healthcare, aesthetics, education, and luxury product development. My entrepreneurial background was built in high-trust clinical and service environments where customer retention, premium positioning, and long-term brand loyalty were essential to growth. Over the course of my career, I have developed deep expertise in consumer psychology, consultative sales, founder-led brand creation, operational scaling, and market differentiation — particularly in categories where trust, identity, and emotional purchase behavior drive recurring revenue. In addition to healthcare ventures, I am the founder of The Skin Standard™, an authority-based skincare education and consulting platform, and author of an upcoming luxury clinical skincare reference book focused on premium product benchmarking and global skincare standards. I am currently the founder and creative director of ARMA HOUSE, the first American luxury performance fashion house — a category-defining consumer brand positioned between technical utility and global luxury identity. ARMA is being built around iconic engineered wardrobe essentials, direct-to-consumer scalability, and long-term licensing expansion. My current focus is institutional investor readiness, manufacturing scale strategy, strategic partnerships, and building ARMA into a globally expandable consumer house.
Company
VEILAE
veilae.com
I’m Alana Weaver, founder of VEILÆ™. I’ve spent nearly two decades in clinical skincare and dermatology, and I realized the beauty industry is still relying on static complexion products for dynamic skin. VEILÆ™ is our vision for changing that. We’re developing adaptive complexion technology informed by neuroscience and skin physiology to create a more personalized beauty experience. Our goal is to build the next generation of luxury beauty—where products adapt to people, not people to products.
Company Stage
Prelaunch
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Team Size
Just Me/Co-Founders
Annual Revenue
$0 to $100k
Location
Indianapolis, Indiana, United States
Founded
2025
Industry
Health & Beauty
Skills
Product Development
Experienced in translating founder vision into premium customer offerings, scalable product concepts, and market-ready launch pathways.
Founder
Multi-industry founder with 20+ years of experience building premium businesses, launching customer-facing concepts, and leading long-term growth initiatives.
Consumer Products and Retail
Experienced in premium consumer buying behavior, offer positioning, merchandising psychology, and conversion-driven customer presentation.
Brand Marketing
Built authority-driven customer visibility through founder-led messaging, differentiated market communication, and trust-centered brand storytelling.
Loyalty Programs
Developed long-cycle loyalty systems designed to increase repeat purchase behavior, customer lifetime value, and recurring founder-led revenue.
Customer Experience
Designed high-touch premium customer journeys focused on trust, exclusivity, satisfaction, and long-term brand affinity across healthcare and luxury consumer environments.
DTC
Experienced in founder-led direct-to-consumer customer acquisition, relationship marketing, premium conversion, and long-term loyalty building.
Customer Acquisition
Built multiple businesses through targeted customer attraction, trust-based selling, referral growth, and premium conversion strategies.
Investor Relations
Currently developing investor-facing communication, fundraising readiness, strategic capital positioning, and relationship-building initiatives in preparation for ARMA HOUSE growth.
Go to Market Strategy
Experienced in planning premium offer launches, customer acquisition pathways, founder-led visibility, and phased growth strategies designed to support long-term brand adoption.
Consumer Products and Services (B2C)
Applied in the creation of premium customer offerings and currently in the category development, product planning, and launch architecture of ARMA HOUSE.
B2B & API Licensing Strategy
Focused on long-term brand scalability through accessory extensions, symbolic product systems, and licensing-driven expansion opportunities.
Strategic Partnerships
Built business growth through collaborative partnerships, referral channels, vendor relationships, and strategic alignment opportunities that expanded revenue and brand visibility.
Sales Strategy
Developed high-conversion consultative sales systems centered on trust, premium service positioning, long-cycle customer relationships, and lifetime client value.
Pricing Strategy
Developed premium pricing models centered on perceived value, margin integrity, customer psychology, and long-term profitability.
Brand Positioning
Specialized in premium consumer perception, elevated market differentiation, and building luxury trust signals that support long-term brand desirability.
Customer Retention
Built recurring six-figure revenue models through exceptional customer experience, loyalty-based service systems, repeat client relationships, and long-term retention strategies.
Brand Development
Built and operated successful premium healthcare and aesthetic businesses over the last 20+ years with deep focus on client retention, service positioning, recurring revenue, and luxury customer experience.
Revenue Growth
Developed recurring revenue systems through premium pricing strategy, repeat customer monetization, and founder-led business expansion.
Fundraising
Currently engaged in investor readiness, capital strategy development, fundraising preparation, and early-stage financing initiatives for ARMA HOUSE.