I'm Blake Palmquist - self-taught builder, former professional athlete, and founder who doesn't quit.

I played professional soccer in Valencia, Spain. That chapter taught me something I've carried into everything since. As a competitive athlete I understood firsthand how vastly important mental health is - not just as a clinical concept but as a foundation for how people perform, connect, and live. What bothered me wasn't just the broken systems, it was that people reaching out for help deserved to feel cared for from the very first interaction, not processed through a form. The mental health space needs real tools built with that human experience at the center. That's the why behind everything Selora is built to do - help both sides of the process, and be heard.

My background spans marketing, partnerships, CRM systems, and business operations built through real work, not a classroom. I've managed million-dollar brand portfolios, run cold outreach campaigns, and developed data-driven strategies across multiple industries. I build the way the best modern founders build — leveraging AI systems to move faster and ship smarter than a traditional development timeline would allow. The result is a fully operational platform that 15+ licensed therapists are already testing, built lean and built fast as a solo founder.

Selora came from a personal place. I've experienced the mental health system first-hand, being in therapy and witnessing the daily process of professionals in the space. I built Selora because therapists deserve better tools and patients deserve a warmer, more caring door to walk through from the very beginning.

I push limits. I don't quit. And I'm building something that matters.

If you bet on founders who outwork the room, let's connect.

Selora is an AI-powered practice management platform targeting the admin/work side for therapists and the cold intake side for patients. Therapists spend 10+ hours a week on paperwork — intake forms, session notes, care plans, insurance docs. Selora automates it.

In addition, instead of a traditional intake form, Selora's AI conducts a real conversation with the client, adapts its questions based on their responses, and detects safety concerns in real-time. When the therapist opens their portal, a SOAP note, care plan, treatment plan, and superbill are already drafted — ready to review and accept in minutes instead of hours.

The bigger picture is this: mental healthcare has a therapist shortage, a burnout crisis, and a waitlist problem — and administrative overwhelm is a major driver of all three. Every hour a therapist spends on paperwork is an hour they're not seeing patients. But it's not just about the therapist. On the client side, Selora replaces cold, clinical intake forms with a warm, conversational AI that actually listens — so by the time a client walks into their first session, their therapist already understands them. No repeating their story. No checkbox questionnaires. A real first impression. Selora exists to give therapists their time back and give clients a better way in — because better care starts before the session even begins