Frank Ricciardi

Founder of Maavee Health, a Web3 company building the Health Economy where human behavior is transformed into economic value for all network participants.

Frank Ricciardi is the founder of Maavee, a Web3 platform and protocol that converts human behavior into currency and health into a true economic asset for individuals, companies, communities, and nations.

Frank began his career at Andersen Consulting, helping life sciences giants like AstraZeneca and Amgen commercialize products. He later joined the early wave of internet pioneers like more.com and DigitalThink. He spent 13 years on the executive leadership team at SaaS success story Cornerstone OnDemand, contributing to the company’s growth from $500K to nearly $500M in revenue, which led to a successful IPO. Frank built the global customer capabilities, led international expansion across seven Asia-Pacific countries, and ultimately served as Chief Customer Officer.

With a proven track record of scaling technology companies from startup to IPO and beyond, Frank brings a rare blend of strategic vision and execution combined with global perspective and cultural savvy. He has lived on four continents and holds degrees in Finance and Economics from Drexel University.

Based in Miami Beach, Frank is a global citizen and lifelong learner. He advises technology companies around the world and is committed to shaping a future where well-being drives prosperity for individuals and for society.

Maavee solving a VERY meaty problem: capturing the massive economic leakage from the disconnected systems that attempt to keep humans well. This leakage comes from the well-intended spending by employers, consumer brands and solution providers, payors (both health and life insurance), and soon to be government, among others.

Wellness, or the good behavior and habits that delay or prevent chronic conditions, is a consumer proposition that has amassed a $5.7T global industry ($1.9 in the US) because we have taken our well-being into our own hands and do not rely on healthcare, employers, and others to keep us well.

Maavee unifies these massive stakeholder groups into a single n-sided market network, captures a portion of their economic energy, and directs it into a new way to experience the pursuit of well-being. We bridge the Web2 and Web3 worlds. Maave for human behavior what solar is for the electric utility. Rather than purchasing electricity from the utility, we can now install solar panels, create electricity, and sell the excess back to the grid. Maavee is creating a market that allows humans to sell “behavior” to the stakeholders that want us to be healthy and productive. Said differently, Maavee allows humans to monetize behavior-as-an asset that will increase in value over time along with network participation and utility.

The experience is a consumer-first, human-centered, platform of platforms – not another portal from your employer or health plan – that serves as your wellness hub and is fueled by trusted media and content to educate and inspire, community for connection and support, a hyper-curated wellness marketplace of the the very best wellness brands on the planet (YES), features to engage and nudge along the way, and most importantly, a behavior-outcome-reward market that allows stakeholder to purchase (reward) your good behavior. No longer is it cliché to say health is wealth – it’s quite literally the truth!

Currently, Maavee is generally available, generating revenue, yet has only realized approximately 3% of its full vision.