Jeff Tan

As the CEO of Symbolic Energy, I drive energy efficiency solutions across hospitality, healthcare, fast-food chains, manufacturing, campuses, media broadcast, and telecommunications. With 30+ years of experience in sales, business development, and leadership across APAC, I have secured multi-million-dollar contracts and led strategic growth initiatives. Recognized with the IBC Award (1996) and Singapore National IT Award (1996), I specialize in C-level engagements, strategic negotiations, and P&L management. My focus is on helping businesses combat rising energy costs through real-time monitoring and AI-driven optimization—enhancing efficiency, reducing waste and carbon footprint, ensuring ESG compliance, and lowering operational costs.

I am the CEO of Symbolic Energy, spearheading energy efficiency solutions that help businesses across hospitality, hospitals, fast-food chains, manufacturing, campuses, media broadcast, and telecommunications combat rising energy costs, enhance sustainability, and achieve ESG compliance.

With over 30 years of experience in sales, business development, and leadership across the APAC region, I have successfully driven revenue growth, established reseller networks, and secured multi-million-dollar contracts with industry leaders such as PCCW, Chunghwa Telecom, Singtel, StarHub, and Astro. My expertise spans content security, monetization, targeted advertising, AI/ML, big data analytics, and proactive monitoring, ensuring businesses stay ahead in an evolving digital and energy landscape.

An entrepreneur at heart, I have built and expanded multiple businesses across APAC, including pioneering Asia’s first real-time financial broadcast graphics for CNBC. My contributions to the industry have earned me the IBC Award (1996) and Singapore National IT Award (1996).

Having worked extensively with C-level executives, I specialize in strategic negotiations, P&L management, and market expansion, helping businesses navigate complex technological and sustainability challenges. I remain committed to driving energy efficiency through real-time monitoring and AI-driven optimization—enhancing operational efficiency, reducing waste and carbon footprint, ensuring ESG compliance, lowering operational costs, and delivering a competitive edge.

Symbolic Energy helps businesses cut energy costs and improve efficiency through AI-driven energy optimization and real-time monitoring. We analyze energy usage patterns, detect inefficiencies, and provide data-backed recommendations to reduce waste, lower operational expenses, and enhance sustainability. By integrating machine learning, IoT sensors, and predictive analytics, we empower businesses to automate energy savings, comply with ESG goals, and stay competitive in an era of rising energy costs.