I spent 14 years in advertising getting paid to come up with ideas for brands.

Now I’m building one: https://linktr.ee/ShowYaRoll

I’m the founder of ShowYaRoll, a private social game that turns your camera roll into something you can actually play together. The idea came from a simple observation: we take thousands of photos, but we rarely revisit them or experience them socially.

Before founding ShowYaRoll, I was a copywriter who somehow wound up as an Associate Creative Director. Along the way I learned how to bring big ideas to life, how culture moves, and how people really connect.

It was the founder training I didn’t know I was getting.

I’m also an alumni of the School of Communication Arts 2.0, where I attended on scholarship through a creative endeavour that changed my life.

Today I’m building at the intersection of play, nostalgia, and real-world connection, and learning the founder journey in real time.

Photos used to capture core memories, now they just take up memory.
ShowYaRoll turns your forgotten camera roll into a private social game that sparks genuine conversations and connection. We’re live globally, with a growing number of early users, growing subscribers, and active real-world events validating demand.