A seasoned entrepreneur and brand strategist with nearly two decades of experience in customer experience, marketing, and loyalty. She has worked with global brands such as Michael Kors, Burberry, Quiksilver, and Marriott International, where she played a pivotal role in launching and expanding the Marriott Bonvoy loyalty program across Europe, growing the member base from 4.2 million to 10 million and increasing program-driven revenue from $800 million to over $2 billion.

With a strong background in hospitality, retail, and technology, Elina is passionate about building businesses that redefine customer engagement, enhance brand loyalty, and create meaningful experiences. She co-founded Boundless Life in 2021, a hospitality-driven concept focused on family travel, and is now an investor in the company.

Currently, she is focused on launching multiple ventures under the Zoi Group, including lokal, a next-generation community engagement platform, and ikko, an immersive travel company for families. Her expertise lies in business development, problem-solving, and crafting compelling brand experiences, always with a focus on growth, impact, and innovation.

lokal is a community engagement platform designed to simplify communication and foster meaningful interactions within schools, athletic clubs, and beyond. Built with communities at its core, lokal offers intuitive tools for announcements, chats, document sharing, calendars, and real-time notifications—empowering members to stay connected, informed, and engaged effortlessly.