Lauren Patton

For nearly a decade, I’ve been a Brand Strategist working with SHELF Studio on packaged goods in the Health and Wellness space. The Brands I’ve worked on span Better-for-you Beverages, Foods and Supplements, Snacks, Fitness and Lifestyle Products. Prior to being a Strategist, my background in Branding began in NYC, working in Client Services for Advertising Agencies on Fortune 500 brands such as CoverGirl, Hyatt, AT&T, Claritin. From there, I got a formal education in Brand Development at the Brand Consulting firm, Interbrand.

Outwordly is a small Brand Shop in Austin, TX that offers Brand Strategy, Naming and Copywriting for start-up and growth-stage packaged goods and service industry companies. We specialize in Brand Development for health & wellness, food, and technology companies with better-for-you offerings.