Ken Robinson is the founder of Pro Ownership and AVC-100, an emerging athlete value infrastructure initiative focused on standardizing how athlete value is measured across trust, media credibility, governance, performance-related inputs, and sponsorship efficiency.

His work sits at the intersection of sports, media, athlete monetization, and valuation systems, with a focus on building a more intelligent and reliable decision layer for the athlete economy.

Rather than approaching the market as a traditional NIL marketplace or endorsement brokerage model, he is developing a framework-driven platform designed to support future analytics, licensing, and commercial applications.

Ken’s background includes experience in sports scouting ,coaching and recruiting, marketing, athlete development, and strategic relationship-building, which informs his broader view of how value is created, measured, and commercialized in sports.

He is currently focused on shaping Pro Ownership into a scalable infrastructure opportunity within the evolving NIL and pro athlete data landscape.

(Athlete Value Trusted Media Infrastructure ) AVTMI is the infrastructure layer for athlete valuation — bringing trust, verification, and standardized intelligence to the $100B+ sports sponsorship and NIL economy. Today, brands, agencies, and collectives deploy millions based on follower counts, hype, and fragmented data with no institutional framework for risk, character, or long-term value. AVTMI changes that with the AVC-1000™, a proprietary scoring engine that transforms raw athlete data into auditable, investment-grade intelligence. Think Bloomberg Terminal meets credit ratings for athlete capital. We provide sponsors, agencies, and investors with a standardized system to evaluate athlete performance, marketability, risk, and sponsor fit before capital is deployed. The result is smarter sponsorship decisions, reduced reputational risk, and the trust infrastructure required to scale the future athlete economy.