Founder Profile

I'm the domain expert and product architect behind AVTM (Athlete Value–Trusted Media).
AVTM represents more than an acronym—it is a valuation methodology built on the principle that accurate athlete valuation requires the convergence of athlete value, trusted information, and media in its broadest sense. Within AVTM, **media** refers to any channel, platform, tool, or source used to store, transmit, verify, or deliver information and data. Trusted Media is the foundation for producing valuations that are transparent, explainable, auditable, and defensible.
I've developed the core valuation framework, commercial intelligence methodology, market thesis, and long-term product vision for a platform designed to become the decision intelligence system for athlete value. By integrating performance data, trusted information sources, sponsorship intelligence, recruiting information, commercial analytics, media signals, and market intelligence, AVTM seeks to transform fragmented information into reliable, actionable athlete valuations.
I'm looking for a Technical Co-Founder who can partner with me to transform that vision into a scalable, enterprise-grade SaaS platform. This is not simply a software build—it's an opportunity to help create a new category at the intersection of sports technology, artificial intelligence, data science, commercial intelligence, and trusted valuation.

Ken Robinson is the founder of Pro Ownership and AVC-100, an emerging athlete value infrastructure initiative focused on standardizing how athlete value is measured across trust, media credibility, governance, performance-related inputs, and sponsorship efficiency.
His work sits at the intersection of sports, media, athlete monetization, and valuation systems, with a focus on building a more intelligent and reliable decision layer for the athlete economy.
Rather than approaching the market as a traditional NIL marketplace or endorsement brokerage model, he is developing a framework-driven platform designed to support future analytics, licensing, and commercial applications.
Ken’s background includes experience in sports scouting ,coaching and recruiting, marketing, athlete development, and strategic relationship-building, which informs his broader view of how value is created, measured, and commercialized in sports.
He is currently focused on shaping Pro Ownership into a scalable infrastructure opportunity within the evolving NIL and pro athlete data landscape.
How Each Person Complements the Others Founder & CEO (Ken Robinson)
You own:
Industry vision AVTM methodology Commercial Rights Intelligence framework Relationships with athletic departments, leagues, brands, and investors Company strategy
Your role is not to write production code—it's to define the problem and lead the company.
CTO
The CTO owns:
Engineering AI infrastructure Cloud architecture APIs Security DevOps Technical hiring
This person is responsible for shipping the platform.
Chief Product Officer would bridge business and engineering by owning:
Product vision Customer interviews Product roadmap Data architecture AI feature prioritization Explainable AI design Enterprise workflows
He translates market needs into product requirements.
Chief Revenue Officer
The CRO owns:
Enterprise sales Partnerships Pricing Pipeline Customer success strategy GTM execution
This person ensures the company can convert product into recurring revenue.
Investor Narrative
An investor should immediately understand why each person is on the team:
Ken Robinson identified a large, underserved problem in the sports economy and developed the underwriting methodology.
The CTO has the experience to build a scalable AI platform.
The Chief Product Officer has decades of experience designing enterprise AI and data products that solve real customer problems.
The Chief Revenue Officer has repeatedly sold complex enterprise software and knows how to scale go-to-market.
That is a coherent story.
The Team Slide
You could present it as:
Ken Robinson
Founder & CEO
Sports industry expertise Athlete valuation & commercial rights Underwriting methodology Strategic partnerships Technical Co-Founder / CTO
Chief Technology Officer
AI & machine learning Platform architecture Cloud infrastructure Engineering leadership
Chief Product Officer
Enterprise AI products Data architecture Product strategy Analytics & decision intelligence Enterprise SaaS Executive
Chief Revenue Officer
Enterprise sales GTM strategy Strategic partnerships Revenue growth Why This Works

Strong vision and differentiated market positioning (Founder). Credible technical execution (CTO). Enterprise-grade product development (CPO). Commercial scalability (CRO).
It's a balanced structure that reflects how many successful enterprise AI companies organize their leadership in the early stages.