Einar has successfully brought products to online and major retail channels, including Walmart, Amazon and the Navy Exchange. He also founded a company focused on importing and distributing Icelandic spring water across U.S. retail markets. He will prioritize hands-on leadership, with a strong focus on sales and marketing, while continuing to apply his expertise in financial management. In addition, Einar will expand the distribution pipeline by introducing OEM partnerships and launching new pet product offerings.

"Oscar & Banks is a high-growth pet nutrition brand with a unique 'capital-efficient' model. Unlike traditional startups that burn equity on inventory, we have secured a $20M factoring line of credit to fuel our national wholesale distribution (including Walmart). We are seeking a $5M Seed Round (minimum $1.5M lead) to scale our internal team, dominate social marketing, and launch on 6-7 additional major online platforms. With an 87% market whitespace and a 2026 organic meal launch on the horizon, we offer a de-risked opportunity for strategic investors to capture the $8.2B premium pet food segment."