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Mark Meyocks
Decades of experience have culminated in the unique Musculoskeletal Care Delivery Saving Strategy offerings of MyWay MSK.
Founder / CEO · Yakima, WA, USA
About Mark
I have been blessed, and it helps to have lived long enough and had experiences to share with others with the insight to help them live better lives. The oldest of 4, raised in Iowa. Graduate of Iowa State University with a degree in Early Childhood Developmental. Five years of institutional experience with mentally and physically challenged people. Selling steel certified to build national infrastructure and standing next to skilled craftsmen at their labors. Entering the financial services industry as a stockbroker, led to Certified Investment Management Consultant/Analyst, Certified Trust Officer designations, assisting investors and institutions to develop strategic investment policy and allocations during periods of calm to protect from unforeseen calamity. Culminating in navigation of healthcare benefits labyrinth of benefit consultant, insurance brokers, trustee, plan administrators, and consumers. Representing Pharmacy Benefit Management and then Avnew Health, as President/CEO. My experiences have been led to MyWay MSK and the vision to provide natural, easy to apply musculoskeletal (MSK) therapy delivery and support quicker to participants, using self-care to initiate meaningful joint pain relief and care management.
Company
MyWay MSK, Inc.
mywaymsk.com
MyWay MSK is a direct-to-employee pre-healthcare provider benefit that provides joint-specific natural therapies to participants. Accessible 24/7/365 without eligibility query using participant smartphones delivers time-tested techniques in less than 5 minutes. Fully supported for the quickest access to in-network PT with 'ProStaff' concierge guidance without primary care provider appointment delaying cost and work loss. Medical Clinicians direct referral to PT prescriptions written by in-network on staff to expedite appointments. Guaranteeing 10% reduction of year-over-year MSK costs. 'MSK Care Delivery Savings Strategy' USPTO patent-pending. MyWay MSK has a mission not only to improve musculoskeletal health affordably but also to reduce health insurance premiums as utilization waste and redundant costs are removed.
Funding Stage
Seed
Funding Raised
None/Bootstrapped
Team Size
Just Me/Co-Founders
Annual Revenue
$0 to $100k
Founded
2025
Industry
Healthcare
Skills
Leadership
Led various organizations, including as President/CEO of Avnew Health and MyWay MSK.
CEO
Served as CEO of Avnew Health and MyWay MSK. Founder and invented CUGA Vest, best of class protection for the active dog. Perseides Partners, LLC co-founder, third-party marketing company.
Founder
Founded MyWay MSK and led it as CEO. Founder and invented CUGA Vest, best of class protection for the active dog. Perseides Partners, LLC co-founder, third-party marketing company.
Strategy
Developed strategic investment policies and allocations for investors and institutions. Built CUGA Vest from concept. Developed and submitted patent application for MSK Care Delivery Savings Strategy 18/434,437 USPTO.
Healthcare
Extensive experience in healthcare benefits and musculoskeletal care delivery. From PBM to MSK care marketing and personal experience are foundational to the experiences leading to looking outside the healthcare paradigm.
Finance
Experience as a stockbroker and Certified Investment Management Consultant/Analyst. Managing assets of investors requires diversification. Explaining risk in terms that decision makers can understand is key. Worked with the Treasurer of Nvidia in 1999 to query and deliver risk tolerances the board could bear on the company's liquidity portfolio. One of many but pretty proud of this relationship success.
Certified Investment Management Consultant/Analyst
Achieved certifications in investment management and consulting. Explaining risk in terms that decision makers can understand is key. Worked with the Treasurer of Nvidia in 1999 to query and deliver risk tolerances the board could bear on the company's liquidity portfolio. One of many but pretty proud of this relationship success.
Financial Services
Worked as a stockbroker and investment consultant, certified trust officer.
Certified Trust Officer
Certified Trust Officer designation achieved during financial services career. Managed the trust department for US Bank NV pre-Glass Steagall protections removal creating interstate banking conglomerates.
Healthcare Management
Navigated healthcare benefits as a consultant and led MyWay MSK in musculoskeletal care delivery.
Product Management
Led the development of MyWay MSK's musculoskeletal care delivery system.
Mentorship
Experience in sharing insights and helping others live better lives.
Project Management
Managed projects in financial services and healthcare sectors.
Experience
job
Caregiver
Institutional Experience
Worked with mentally and physically challenged individuals for five years.
Gained valuable experience in caregiving and support.
job
Founder and CEO
MyWay MSK
Founded MyWay MSK and developed a unique musculoskeletal care delivery strategy.
Bootstrapped the company and developed a patent-pending process for MSK care.
education
Graduate
Iowa State University
Graduated with a degree in Early Childhood Developmental.
Completed a degree in Early Childhood Developmental.
job
President/CEO
Avnew Health
Led Avnew Health as President/CEO, navigating healthcare benefits.
Successfully managed healthcare benefits and organizational leadership.
job
Stockbroker
Financial Services Industry
Entered the financial services industry as a stockbroker, leading to various certifications.
Achieved Certified Investment Management Consultant/Analyst and Certified Trust Officer designations.
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