Tagline
Decades of experience have culminated in the unique Musculoskeletal Care Delivery Saving Strategy offerings of MyWay MSK.
Bio
I have been blessed, and it helps to have lived long enough and had experiences to share with others with the insight to help them live better lives. The oldest of 4, raised in Iowa. Graduate of Iowa State University with a degree in Early Childhood Developmental. Five years of institutional experience with mentally and physically challenged people. Selling steel certified to build national infrastructure and standing next to skilled craftsmen at their labors. Entering the financial services industry as a stockbroker, led to Certified Investment Management Consultant/Analyst, Certified Trust Officer designations, assisting investors and institutions to develop strategic investment policy and allocations during periods of calm to protect from unforeseen calamity. Culminating in navigation of healthcare benefits labyrinth of benefit consultant, insurance brokers, trustee, plan administrators, and consumers. Representing Pharmacy Benefit Management and then Avnew Health, as President/CEO. My experiences have been led to MyWay MSK and the vision to provide natural, easy to apply musculoskeletal (MSK) therapy delivery and support quicker to participants, using self-care to initiate meaningful joint pain relief and care management.
Location
Yakima, WA, USA
Last Active
2 days ago
Name / Logo
Elevator Pitch
I am CEO of MyWay MSK. Let me ask you a question.
When was the last time you said to yourself, oh boy, I have a doctor’s appointment today?
With MyWay MSK we have a patent-pending process delivering joint specific self-care therapies in less time than scheduling a doctor or physical therapy appointment. Participant initiated self-care digital technology to receive joint specific musculoskeletal (MSK) care in less than 4 minutes. Managing participant engagement in a HIPAA compliant environment from early onset to full joint replacement, supporting ‘ProsStaff’ are locally sourced disabled veterans and medical clinicians. MyWay MSK is keeping participants in the game of life, guaranteed to reduce MSK care delivery costs by 20%. That is what MyWay MSK delivers.
Industry
Healthcare
Website
Team Size
Just Me/Co-Founders
Funding Stage
Seed
Funding Raised
None/Bootstrapped
Annual Revenue
$0 to $100k
| Skill | Strength | Explanation |
|---|---|---|
| Leadership | 90 / 100 | Led various organizations, including as President/CEO of Avnew Health and MyWay MSK. |
| CEO | 90 / 100 | Served as CEO of Avnew Health and MyWay MSK. Founder and invented CUGA Vest, best of class protection for the active dog. Perseides Partners, LLC co-founder, third-party marketing company. |
| Founder | 90 / 100 | Founded MyWay MSK and led it as CEO. Founder and invented CUGA Vest, best of class protection for the active dog. Perseides Partners, LLC co-founder, third-party marketing company. |
| Strategy | 85 / 100 | Developed strategic investment policies and allocations for investors and institutions. Built CUGA Vest from concept. Developed and submitted patent application for MSK Care Delivery Savings Strategy 18/434,437 USPTO. |
| Healthcare | 80 / 100 | Extensive experience in healthcare benefits and musculoskeletal care delivery. From PBM to MSK care marketing and personal experience are foundational to the experiences leading to looking outside the healthcare paradigm. |
| Finance | 80 / 100 | Experience as a stockbroker and Certified Investment Management Consultant/Analyst. Managing assets of investors requires diversification. Explaining risk in terms that decision makers can understand is key. Worked with the Treasurer of Nvidia in 1999 to query and deliver risk tolerances the board could bear on the company's liquidity portfolio. One of many but pretty proud of this relationship success. |
| Certified Investment Management Consultant/Analyst | 80 / 100 | Achieved certifications in investment management and consulting. Explaining risk in terms that decision makers can understand is key. Worked with the Treasurer of Nvidia in 1999 to query and deliver risk tolerances the board could bear on the company's liquidity portfolio. One of many but pretty proud of this relationship success. |
| Financial Services | 75 / 100 | Worked as a stockbroker and investment consultant, certified trust officer. |
| Certified Trust Officer | 75 / 100 | Certified Trust Officer designation achieved during financial services career. Managed the trust department for US Bank NV pre-Glass Steagall protections removal creating interstate banking conglomerates. |
| Healthcare Management | 75 / 100 | Navigated healthcare benefits as a consultant and led MyWay MSK in musculoskeletal care delivery. |
| Product Management | 70 / 100 | Led the development of MyWay MSK's musculoskeletal care delivery system. |
| Mentorship | 70 / 100 | Experience in sharing insights and helping others live better lives. |
| Project Management | 70 / 100 | Managed projects in financial services and healthcare sectors. |
Title
Caregiver
Position Description
Worked with mentally and physically challenged individuals for five years.
Accomplishment Notes
Gained valuable experience in caregiving and support.
Title
Founder and CEO
Position Description
Founded MyWay MSK and developed a unique musculoskeletal care delivery strategy.
Accomplishment Notes
Bootstrapped the company and developed a patent-pending process for MSK care.
Title
Graduate
Position Description
Graduated with a degree in Early Childhood Developmental.
Accomplishment Notes
Completed a degree in Early Childhood Developmental.
Title
President/CEO
Position Description
Led Avnew Health as President/CEO, navigating healthcare benefits.
Accomplishment Notes
Successfully managed healthcare benefits and organizational leadership.
Title
Stockbroker
Position Description
Entered the financial services industry as a stockbroker, leading to various certifications.
Accomplishment Notes
Achieved Certified Investment Management Consultant/Analyst and Certified Trust Officer designations.