Steve Waddell

Steve Waddell is the President and CEO of Nasoni, where he has reimagined the bathroom faucet into a smart health and wellness device, earning millions in NIH and NIA grants. An award-winning author of Valuepreneurs, the most awarded book on entrepreneurship, and a TEDx speaker, Steve empowers entrepreneurs with practical tools like the Value-Driven Product Development process. With a passion for solving real-world problems, Steve is revolutionizing everyday products while championing universal design and accessibility.

Steve Waddell is a visionary entrepreneur, author, and innovator dedicated to creating impactful solutions that improve everyday lives. As the President and CEO of Nasoni, Steve has reimagined the bathroom faucet, transforming it into a smart, health-focused device that has garnered millions in NIH and NIA grants. His groundbreaking designs have earned him accolades, including the prestigious Architecture MasterPrize and recognition in leading publications like Fine Homebuilding, Green Builder, and Digital Trends.

Steve is also the award-winning author of Valuepreneurs: The New Rules for Building Products, Growing Your Business, and Achieving Your Entrepreneurial Dream. The book has won 22 awards, making it the most awarded book on entrepreneurship ever written. Through his writing, Steve empowers entrepreneurs with actionable frameworks, such as the Value-Driven Product Development (VDPD) process, to turn innovative ideas into market-ready solutions.

A TEDx speaker and thought leader, Steve inspires audiences with his message to “Start with WHO, let the process guide you, and let impact define you.” His passion for innovation extends beyond product design—he champions accessible, universal design solutions through Nasoni’s faucet technology, addressing the needs of underserved populations, including individuals with disabilities.

With a relentless focus on solving real-world problems and delivering meaningful value, Steve Waddell is not only reinventing products but also reshaping how entrepreneurs approach business and innovation.

At Nasoni, we’re transforming the bathroom faucet into a smart health and wellness hub. Our award-winning designs combine innovative technology with universal accessibility, helping everyone—from kids to seniors—live healthier, more independent lives. With features like hands-free motion control, voice activation, and built-in health monitoring, Nasoni faucets are redefining how we interact with water and the bathroom. Backed by millions in NIH funding, we’re not just reinventing faucets—we’re creating the future of health and wellness at home.