Vanessa Roberts
I Help Founders Sleep Better at Night
Founder Well-Being + Performance | Strategic Advisor | Confidante | Coach | 4x Founder · Valencia, Spain
Open to advisory
5 hrs / month
Customer acquisition · Product · Leadership & Strategy
The founder, venture, team, and personal life are one connected system. We'll focus on releasing constraints (personal, strategic, relational, operational, etc.) and building YOUR repeatable rhythms (focus, reflection, and follow-through).
Makes warm intros to
About Vanessa
Every founder faces "The Struggle" – the messy middle between idea and exit. While this journey is universal, navigating it alone is rough!
We can't stop the waves, but we can learn to surf ~ Jon Kabat-Zinn
As a 4x founder with 3 exits and the creator of FounderWell, I specialize in building founder capacity to help you thrive as an confident innovator, leader, and human.
Let's connect if you're...
🧊 Feeling stuck? I'll help you break through blocks and reclaim your flow state
🌥️ Needing clarity? Get an expert outside perspective to cut through cloudy thinking
💥 Struggling with work-life? Create alignment between conflicting demands and needs
Specifically, founders come to me for...
THERAPEUTIC COACHING
🌊 Flow Coaching: Evidence-based protocols specifically redesigned for high-growth founders to reduce stress, improve focus, and optimize effectiveness
❤️🩹 Recovery Coaching: Customized support through difficult transitions, transforming challenges into post-traumatic growth opportunities
🛟 Confidential Advisory: Judgment-free strategic support for sensitive issues and complex decisions. Family questions or conflict? Yep, we can chat about that too.
STRATEGIC COACHING
💡Comprehensive Business Support: Expert insights across product validation & development, positioning & marketing strategy, sales optimization (demos and trials), customer success, operations, and the critical transition from founder-led "everything" to building self-sustaining teams.
📈 Scale Velocity Formula™: Proven methodology that's helped 2000+ B2B SaaS companies target the right customers, optimize marketing funnels, clarify messaging, and drive predictable revenue - especially if you are bootstrapping.
🛟 Confidential Advisory: Judgment-free strategic support for sensitive issues and complex decisions. Cofounder questions or conflict? Yep, we can chat about that too.
A bit about me...
⭐ 20+ years starting, scaling, and exiting companies
⭐ 10+ years mentoring B2B SaaS founders
⭐ Led successful turnarounds for high-growth eCommerce/CPG brands
⭐ Specialized in experience-driven service businesses
I look forward to connecting. And, if I can't help you, I am confident I can connect you to someone who can. Live Well. Scale Well. Exit Well!
Company
FounderWell
www.founderwell.com
We help founders sleep sounder and scale faster. FounderWell provides Integrative Growth™ coaching and holistic support to ambitious founders so they can turn their vision into shipped work without burning out or breaking the wrong things.
Company Stage
Growth
Funding Raised
None/Bootstrapped
Team Size
Undisclosed
Annual Revenue
Undisclosed
Location
Valencia, Spain
Founded
2022
Industry
Technology
Skills
Strategic Coaching
Expert insights across product validation & development, positioning & marketing strategy, sales optimization, and operations.
Confidential Advisory
Provides judgment-free strategic support for sensitive issues.
Therapeutic Coaching
Provides therapeutic coaching to help founders reduce stress and improve focus.
Experience
job
Strategic Advisor
Startups.com
Providing holistic well-being and strategic support to founders navigating the struggle and messy middle of high-growth startup life.
Helped startups navigate complex decisions and improve their business models.
job
Strategic Advisor
SaaS Academy
Lead Advisor for 10+ years, 3000+ B2B SaaS companies, and 50+ "Perfect Exits".
Provided strategic insights that helped numerous SaaS companies optimize their operations and marketing strategies.
job
Founder
20+ Years as Founder
Started and scaled multiple startups, 2 turnarounds, and 3 successful exits.
Gained extensive experience in navigating the startup ecosystem and mentoring other founders.
job
Strategic Advisor
Founder Mental Health Pledge
Advising on mental health initiatives for founders and entrepreneurs.
Contributed to the development of programs aimed at improving mental wellness in the startup community.
job
Founder
FounderWell
FounderWell helps founders scale with less stress and more success through a holistic, innovative Integrative Growth™ model and platform. We help founders turn vision into shipped work and growth without burning out or breaking the system.
Successfully bootstrapped the company and developed a unique approach to founder support.